Andrei Tiburсa is a content marketer who loves creating content that people find useful and that ranks well. When Andrei is not creating content he likes learning more about the wild Web3 world, dabbling in investing and playing video games. Andrei’s role at Hashnode is to help more developers instantly start a developer blog on their own custom domain and connect with devs from the Hashnode community.
If you want your blog to grow with the right audience, then probably you need to follow blogging tips.
No marketing strategy will provide results if a business doesn't have an active online presence. What lies at the heart of most marketing strategies? Blogs!
A business blog helps drive traffic and create a competitive edge. Brands that have blogs generate twice as much email traffic as brands that don't. If you decide to disregard this lead-generation tool, you'll inevitably miss the opportunity to increase conversions and return on investment (ROI).
Mind you, successful and effective blogging goes far beyond 500-word articles that touch on specific weekly topics. A lot of time, research, and thought go into building a popular blog—the one internet users rush to if they want to get the latest on an industry's trends and developments.
If you want your blog to grow, however, you need to catch the attention of the right audience. This is perhaps the biggest issue. How do you attract, engage and retain your target audience to build lasting relationships?
This post will answer the above question and go over blogger tips to catch the right audience.
Blogger tips for engaging your target audience
Blogging is a full-time job. You need to give your all if you want to stand out, especially if you consider these statistics:
- There are over 500 million blogs out of 1.7 billion websites
- Users create around 70 million new posts
- The number of bloggers in the USA increased by 10 million between 2014 and 2020
Given the above, you should ensure you use your resources wisely when growing your blog. There are many things to consider, e.g. content topics and visuals, so you want every minute to count.
To ensure this, you must keep your target audience in mind. If you're unsure how to attract your intended readers, we'll help you by providing blogger tips to catch the right audience. These tips will be useful whether you use free blogging sites or paid ones to build your blog.
Define your target audience
Before you begin writing for your target audience, you first need to know who your readers are. If you understand who visits your blog, you can develop a content marketing strategy that attracts your current audience base and draws people similar to it.
However, one thing to keep in mind is that you don't want only to increase your website traffic. You want to reach potential clients who will convert thanks to your content. Otherwise, your blogging efforts will be completely useless.
More than 400 million people view over 20 billion pages each month. If you play it right, you can catch the right audience's attention—those who want to do business with your brand.
Why is it so important to know your audience? Well, because understanding your existing and potential customers can help you:
- Delve deeper into topics that interest them
- Tackle questions they are asking
- Provide solutions to their specific pain points
When you have a clear idea of who your readers are, your content will be more focused, useful and relevant.
How to define your target audience
Every customer is a unique individual with different wants and needs. What one consumer finds interesting might not be relevant to another. You must get to know them if you want to cater to their needs.
For this reason, consider their:
What are customers' demographics and psychographics? This visual explains in the best:
Image Source: CXL
As you can see, both of these categories represent specific aspects of a person. The more information you have on customers, the better you'll understand the type of people who might want to read your content.
Demographics will tell you the basic characteristics of your audience. Aside from the aspects mentioned in the visual, you'll also know their:
- Marital status
- Education level
Psychographics, on the other hand, examine your audience more personally. They want to understand why people do something and what kind of interests and aspirations they have. Other aspects to look for are:
- Opinions and world views
Defining your target audience is a great way to start your blogging career. This will give you an idea of what your customers expect from you.
Use Google to find what your target audience is searching
According to Oberlo, Google processes more than 8.5 billion searches every day. People turn to this search engine to find answers to their most burning questions. You should take advantage of this fact.
Once you define your customers, think about what they write in the Google search bar. Usually, they tend to type "how to" in order to find out a solution to a specific problem. Ensure that what they are curious about reflects the content on your blog.
Although you might go with highly searched topics, this might not always be the best approach. Competitors often target the most popular topics, so getting your content on the Google first page can be difficult. You can use Google Trends to analyze the popularity of individual search queries.
We suggest you choose a topic people are curious about that your competitors haven't addressed as much.
By searching the most popular keywords in your specific niche, you can:
- Know what topics are trending
- Analyze the top-performing articles
- Find websites your target audience is already visiting
You can start by searching for the most general terms. For instance, if your company sells running shoes, this might be a good starting point:
This search can produce more niche keywords. For instance, you can create content with the main keyword being "high-quality running shoes for marathons." It is through being specific that you will generate sales.
Create relevant and unique content
Your blog will not produce great results if you do not make relevant, quality, unique content. Regardless of whether you define your audience or find out what they are searching for, bad content will break your blog.
With so many blog posts produced every day, internet users have become adept at differentiating between:
- An article was written just for the sake of it, or
- An article created by a writer passionate about that topic
You want to ensure people read your post until the very last sentence. One way to do that is by writing topics of interest to your target audience.
If that content does not provide any value or is irrelevant, your intended audience won't get past the introduction.
For example, what content do your readers want to see if you run a cosmetics company? Do they want to read about your industry's revenue or something more specific? Like, how can your brand's products help them solve specific pain points?
You're right—they want to read about the latter.
When you're developing your content strategy, ensure you are as specific as possible. Think about your customers and what interests and motivates them. This is the only way you can create relevant blogs.
Leverage social media
Social media is a powerful tool whether you want to promote your products or services, blog posts or special offers. On average, Internet users spend around 145 minutes on social media, so there is a high chance they'll come across your content.
Just look at this graph that shows how many active users are present on the most popular platforms:
Image Source: Statista
With this many people on social media, you can leverage these networks to catch the right audience.
Aside from that, social media can help you learn more about what your followers want and think.
Whenever you promote your new blog posts, you can determine how it performs on social media. If it gets your audience talking, it can reach new people who might become regular visitors to your blog.
Find online discussion forums.
Social media is the most popular way for people to connect, communicate and interact with brands. Due to its popularity, brands and content creators tend to forget online discussion forums.
Yes, forums still exist and attract a lot of internet users. Although brands mainly use Twitter or Facebook to share their content, online forums are also great places for your articles.
Dedicated forums gather like-minded people who discuss the same topics of interest. There is a high chance your niche has a dedicated forum. You should use this to your advantage.
A forum aimed at your industry can help you determine:
- What content your target audience wants to see
- Which issues do your potential customers want to solve
- What kind of products or services do consumers need
Don't disregard online discussion forums. You can find a thread and share a blog post that answers some of the questions asked in it. This will introduce your articles to a new audience base.
Managing a blog is not an easy feat. However, the results will soon follow if you are passionate about what you do.
The most important takeaway should be considering what your target audience wants. Don't plan out your blog posts around what you might find interesting. Focus on your customers and give them what they need.
Only with this approach will you retain and attract the right audience to your blog.
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