Nahla Davies is a software developer and tech writer. Before devoting her work full time to technical writing, she managed—among other intriguing things—to serve as a lead programmer at an Inc. 5,000 experiential branding organization whose clients include Samsung, Time Warner, Netflix, and Sony.
Google Trends is a feature that analyzes the popularity of individual search queries in Google Search. We discuss how you can use Trends to help boost your own SEO rankings, and along with it, sales.
In this era of digital marketing, online ads, and social media, it can be very tough to know how to boost your SEO organically and how to get people to your store to make a purchase. Lots of conventional SEO advice isn’t very helpful – even worse, sometimes it can make your pages or ads rank more poorly with Google and drive people away from your brand.
But you don’t have to stick with subpar SEO strategies or tools. In fact, you can learn to use one of the best free tools for SEO results, Google Trends, right now. Let’s explore this tool and break down some ways you can use Google Trends to boost your SEO and sales soon.
Does SEO Really Matter?
Yes, it does. The modern digital marketplace is more competitive than ever before. It’s no longer enough to simply pump out ads or market to your core consumers. You need to market while taking search engine optimization into account.
Take your website, for example. It’s critical to consistently create high quality content that aligns with Google’s standards. This is why it’s crucial to budget yourself appropriately for content creation, and to employ the services of writers who can consistently churn out quality content that converts for you.
You can expect to pay at least $25 an hour for a quality freelancer in the United States who knows SEO, which is far cheaper than what you can expect to pay through a digital agency.
And remember it's not enough to just have some copy on your site, like blog posts or educational articles. You need content that converts, and that means SEO.
- Your website may not rank highly with Google
- Target consumers may not visit your site
- Your site won’t be engaging enough to keep visitors there long enough to make a purchase
In short, learning how to leverage SEO to improve your sales is absolutely necessary if you want your brand to succeed long-term. And to win at SEO, you need to use Google Trends for competitive keyword analysis.
How Google Trends Helps
Google Trends is perhaps the single best tool you can use to revamp your SEO efforts across the board ASAP. That’s because it delivers statistics and other analytical information about keywords, specific search terms, and more across both Google and YouTube: two of the most important places to advertise overall.
Because it offers such extensive statistics on search data, Google Trends allows you to observe the search information of your core consumers and tailor your marketing efforts to be more effective in that way.
Even better, Google Trends is especially easy to use for both collecting small business marketing data and giving options so you can compare different data sets against each other. In short, there’s no reason not to use Google Trends if you want to supercharge your search engine optimization.
With that said, let’s break down how you can use Google Trends to boost SEO and sales starting today.
Check Keyword Trending Volume
First and foremost, Google Trends allows you to look at various keywords’ “trending volumes” over the last year or any other period of time.
How does this help? In a nutshell, trending volumes let you see which keywords are growing in popularity before they are actually super popular. It helps you stay ahead of the pack and lets you capitalize on up-and-coming keywords rather than scrambling after your competitors.
Similarly, this aspect of Google Trends will let you avoid optimizing for keywords that trend poorly.
Watch for Breakout and Related Keywords
Next, Google Trends allows you to check for both breakout and related keywords.
Breakout keywords are actually clearly marked by Google Trends. Any breakout keywords will show increased popularity by over 5000%. This doesn’t mean the keyword is already overused. Instead, it means the keyword isn’t quite competitive but is ready to be adopted by a brand just like yours.
Related keywords are also helpful. They let you target semantically related keywords to your target keywords and integrate them seamlessly into your web copy, advertisements, and other marketing efforts. This will help you rank more highly with Google and increase your SEO overall.
You can go even further with this by looking for related topics. Google Trends lets you weave keywords from related topics in your copy or marketing. Just click on Google Trends’ “Related Queries” tab and you’ll see what your target consumers are clicking on or thinking about in addition to your primary keywords.
In some cases, related topics will help you expand your business and marketing by jumping into new aspects of your industry before your competitors. As a bonus, you can give any freelancers you hire this keyword information to improve their work, too.
Prioritize Local Optimization
Depending on where your target consumers are, you might want to prioritize local search engine optimization. Google Trends lets you focus on search terms and keywords by geographic groups. Click on “Interest by Subregion” with Google Trends and you’ll be able to see what people from your local town, or even your state, are interested in.
This can be very useful if most of your customers come from a single place. Say that you’re a small business like an orthodontist or optometrist. In that case, you’ll want to optimize your marketing and website copy for search terms prioritized by people in your area. You won’t likely be getting patients from across the country, after all!
Leverage LSI Keywords
Last but not least, Google Trends allows you to leverage LSI or latent semantic indexing keywords. Without getting too technical, LSI keywords rely on eCommerce AI analysis to find relationships between words and concepts within existing pieces of content.
Put another way, LSI keywords will help boost your on-page SEO by showing LSI keywords you can integrate into your webpage or advertising copy.
Say that you make a post about shoes because your company makes footwear. Google Trends might show you terms closely related to one of your core keywords, which you can then add the terms into the blog posts and make your webpages score more highly with Google’s search engine algorithms.
This is a great way to boost your page rankings without keyword stuffing.
Putting it All Together
At the end of the day, you have to use Google Trends efficiently in order to convert ads that actually bring people to your brand. This is more difficult than ever, especially since 96% of customers report that they have grown distrustful of online ads.
But with the right keywords, you can rank highly with Google and draw people to your brand at the same time. Google Trends allows you to use all of the above tools to:
- Target core keywords and related keywords
- Target keywords and search queries inputted by your core audience, both nationally and geographically
- Rank more highly by suggesting terms and related topics to explore
All in all, Google Trends is a necessary tool you should leverage in your search engine optimization and digital marketing campaigns ASAP. With Google Trends, you’ll be well-equipped and ready to dominate your industry and get new customers to your store in a matter of days or weeks.
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