Creating adequate content for audience can be difficult in the long run. The ever-changing trends and tastes can make it tricky to plan anything in advance, often resulting in ad-hoc marketing scenarios. However, not only is content creation an interesting subject to talk about, but it also brings up the question of whether or not the content itself should be curated.
Just like texts translated into a foreign language need to be proofread, content should be properly curated before being published and making an impact on the market. Let’s take a look at some of the essential benefits of content curation and its importance, as well as some of the most popular hashtags for achieving maximum marketing impact.
1. Building brand awareness
Brand awareness is something that every company or freelance content creator should consider investing some effort into. People usually identify with content that caters to their personal world-views, thoughts about life, products or even certain public topics.
Content that sports your distinct signature and logo will go a long way in making sure that people easily identify the said piece of content with your brand. This also means that you should be extra careful about what content gets the official stamp of approval by your company.
Similar to legal translation services and their mission to maintain integrity, your brand also needs to stay professional and trustworthy among the customers. Approve only the content that speaks to your customers through your brand and doesn’t tarnish the legacy and trust you built up over the years – that is the essence of content curation. Some of the tags you can use in building brand awareness include:
#leadership, #business, #brand, #brandawareness, #customercentric, #curatedcontent, #growth, #professional, #creativity, #b2c
2. Optimizing the SEO
Search Engine Optimization is the first and last line of defense when it comes to content curation. Companies and websites that pay no attention to content curation often end up on the back-end of Google’s SERP, meaning that they become obsolete.
In order to achieve the opposite and fight your way to the front page of Google’s search page, you need to curate your content accordingly. SEO is designed to push relevant content up, which means that if your content caters to your target audience, SEO will surely pick up on the fact.
Make sure to carefully decide what target demographic you aim to attract, since giving mixed signals will end badly for your content. The benefit of content curation can easily be seen if you think about the fact that SEO can help you make a huge impact if you use its systems correctly. Some of the hashtags that can help drive your content’s SEO optimization forward include:
#content, #seo, #blog, #post, #marketing, #contentmarketing, #socialmedia, #success, #posttopic, #curation
3. Maintaining credibility
Credibility is often lost as quickly as it is gained. Most businesses focus on today’s problems without thinking about the bigger implications of posting content with their name on it. However, doing the opposite can have a drastically more positive effect on the way you are perceived by your customers and followers.
Maintaining and steadily growing your credibility means that people will be more open to new products and services provided by your brand. You will have less reason to justify your corporate decisions as well as gain the ability to earn more revenue with the same level of quality you enjoyed so far.
You can even use content translation services to adjust your content for international waters, allowing for a much broader audience to enjoy your curated content. All of this can be attributed to content curation when it comes to online promotion, especially through social media channels such as Facebook and Twitter. Some of the most useful hashtags that can be used for content promotion in this sense are as follows:
#mktg, #quality, #contentenjoyment, #contentpromotion, #digitalmarketing, #promotion, #b2cmarketing, #b2bmarketing, #customerexperience, #onlinemarketing
4. Incorporating customers into marketing
What distinguishes average brands and companies from the standouts is the ability to incorporate customers into marketing. Curated content allows for a plethora of content types that cater to customers and are made by using those same customers.
For example, creating a testimonial piece about each of your products or services can serve to imply that you care about what your customers think. You may translate adequate texts but if no one knows about it, what’s the point in the long run? Content curation serves to separate average content from the high-quality pieces that can go viral in a matter of hours.
Using customers as a jumping-off point for reaching those same customers will allow you to build an unprecedented relationship with the followers. These hashtags can help you achieve the goals you are after:
#testimonial, #userexperience, #truestory, #like&share, #customersupport, #customerrelations, #relevantcontent, #brandadvertisement, #brandexperience, #customercare
5. Social media presence growth
Social media presence is often overlooked by large companies as a nuisance. However, given the fact that so many people use social media to interact with their friends and share interesting content with them, this type of thinking is often wrong.
Even though the majority of the retail sales or online purchases aren’t affected by the social media presence of a company (or lack thereof), it’s always a good idea to invest some time into it. Curating content and posting it on social media pages can have a drastic effect on the public perception of your brand and corporate strategy. Being open-minded towards modern technologies (such as the aforementioned social media platforms) is a good way of showing the public that you want to cater to all ages and lifestyles.
Even if your services lean towards how does translation work, you can still achieve a relatively successful social media presence if you curate your content correctly. Make sure to always choose the type of content that is easy to read and comprehend, as well as those that include clear calls to action for the audience. Some of the hashtags that can help you on your way are:
#socialmediamarketing, #Facebook, #Twitter, #Instagram, #share, #like, #comment, #follow, #calltoaction, #repost
Content curation matters as much as content creation itself. Aiming for quantity instead of quality can have severe consequences on the way people perceive your brand. This can affect your sales and PR in more ways than one.
Take time to choose which content will be approved for publishing and make sure that the message is clear to your target demographic. The hashtags you will use will also determine which user base gets to see your content to its fullest, even though the idea of hashtags can sometimes seem silly. Use every tool at your disposal to craft relevant content and curate it properly for the maximum impact on the public and your customer base.
Margaret Reid is a freelance writer who is seeking to discover new ways for personal and professional growth. Currently she`s working in the TheWordPoint and trying to improve herself in the blogging career. Margaret is an experienced and self-driven specialist who cannot imagine her life without writing.