Sawaram Suthar is CMO at Acquire, and also a founder of Jagat Media, a digital marketing agency. A digital marketing consultant, he has experience in things including branding, promotions and page optimization, along with research and strategy. He has an MBA from the University of Pune. Anyone can find him on @sawarams.
The power of quality, original content is not underestimated by businesses today, and a significant amount of them persevere to produce new blog posts on a weekly basis. It is important to make the production process as fast and smooth as possible, enabling the team to focus its energy on the actual content creation.
Many companies choose to use Google Docs in their blog production infrastructure due to its ease of sharing and editing across the team. Once the article is written it is uploaded to the company’s blog, a website usually powered by WordPress. Here lies a major bottleneck in the production process, as copying the content including format and pictures from Google Docs to WordPress is a non-trivial and frequently arduous process.
The Perils of WordPress
The goal is very straightforward: copying the content from Google Docs to your website. Unfortunately, WordPress doesn’t play nicely with Google Docs, and doesn’t maintain the original formatting that you intended for the article. So after copying the content you need to go through the hassle of reconfiguring fonts, sizes, colors, and alignments, all with WordPress’ very limited text editor. Those of you who are more technologically savvy probably adjust the HTML tags behind the scenes, but this is still a lengthy and annoying process, all so you can recreate what you already had in Google Docs.
Images are another headache to be dealt with, as each one must be uploaded manually and positioned within the article. Moreover, WordPress often displays the uploaded image in the wrong size, making the image impossible to read, particularly in the case of screenshots. All these difficulties add up to several hours of work for each article. This can be a significant setback for a business with a rapid production schedule.
The Solution: Enter Docs to WordPress
IamOnDemand creates content for B2B technology companies, and publishes the finished articles using WordPress. Understanding the need for easier integration between the two online tools, they created 'Docs to WordPress', a Google Drive add-on that is designed to make the publishing process as fast and efficient as possible.
Docs to WordPress takes your whole document, images included, and automatically uploads it as a draft to WordPress while adjusting the formatting to match your blog's style. All images are optimized for better viewing, and large images receive a link to view them in their original size (ideal for viewing series of screenshots in case of how-to guide for example). The add-on keeps the HTML tags neat, leaving only tags necessary for your chosen formatting. For those who manage a few websites, the add-on allows uploading your post to several WordPress sites at once. In short, the add-on takes care of the entire publishing process with a single click.
How to Use
After you install the addon, open the Google Drive folder that contains the document you want to transfer to WordPress. Open the Docs to WordPress add-on, in the add-ons toolbar, and click "Manage WordPress Sites". After you have added the details of your WordPress account for the first time, simply click "save draft" in the add-on panel and the post will be uploaded to your WordPress site. You can then click within the same panel to view or publish your draft directly on WordPress.
Check the video below to learn more
Google Docs to WordPress is an easily implemented tool that helps bridge the gap between two of the most popular platforms used in content creation. It helps make the whole process faster and smoother, meaning you can focus more on creating high quality content.
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