As your website grows, it will be attracting more visitors on a daily level. That imposes the need for more content, more responsiveness to comments and messages, and an enhanced marketing campaign. What does this mean for you? More work; that’s what!
If you do all this work without help from tools and people, you’ll be stuck in an endless swirl of additional work. The problem is that you won’t be that effective, and you’ll burn out at one point or another.
When you automate and outsource tasks, you’ll start saving a lot of time. You’ll be able to focus on your business. If the WordPress site is just for blogging and not for business, automation will still work for you. You’ll be able to focus on what’s most important: content development.
So let’s see: how can you automate WordPress website and marketing processes? We’ll suggest 8 ways for you to do so:
1. Use Tools that Automate Social Media Sharing
You write this great post and now what? You share it on your blog, of course! But then what? Will you take that link and share it on every single social media profile?
Initially, you think that won’t take much time. You go to Facebook, Instagram, Twitter, Pinterest, and Google+ and just share the link. It won’t take more than 15 minutes of your time. Or will it?
The problem with this technique is that social media platforms are insanely distracting. You go to Facebook with the thought of sharing the link. But something immediately gets your attention. Then you scroll down and you find yourself scrolling and scrolling, and even engaging with the social media post.
Without automation, you’re bound to wasting time on social media.
A simple tool like Hootsuite will take care of that! It helps you schedule social media posts, so you won’t bother about taking them to the platforms yourself. You can also schedule them to be published at peak activity times, depending on when your audience gets engaged the most.
It gets better: Hootsuite also provides social analytics, so you can measure the effect of your marketing campaign.
2. Automate the Process of Building an Email List
Email marketing is a very useful promotional strategy. If you’re smart about promoting your blog, you’re clearly paying attention to the email list. You suggest visitors to subscribe, so they will get valuable content directly in their inbox. This gives you an opportunity to attract recurring visits.
This is something you can and you want to automate. When someone is about to leave the website, a pop-up window will ask if they want to subscribe. By using a tool like OptinMonster, your email list will automatically grow.
3. Automate the Process of Database Cleaning
This is part of WordPress maintenance behind the scenes. It’s not something your audience sees, so it’s usually something you tend to procrastinate or neglect.
The problem is that when your WordPress database gets overwhelmed with old information, the entire website will be slower. We all know what a slower website means: frustrated visitors.
You have to keep your database maintained. The good news is that you can automate that process with a simple WordPress plugin, such as Advanced Database Cleaner.
4. Automate the Updates
When you use so many plugins to automate WordPress processes, you have to be mindful about updates. Instead of checking for possible updates all the time, you can simply automate the process.
Fortunately, you don’t need to install a new plugin that would lead to automated updates to the other plugins. WordPress has this setting.
5. Handle Spam Comments Like a Boss
Of course, you want engagement in the comment section of your posts, but that doesn’t mean you like bots hanging around. If a serious reader wants to comment and they see the section flooded with spam, they will simply assume that this is not the kind of serious blog they initially took it for.
So how are you handling spam comments? At first, it’s okay to manually delete them. But as your blog grows and attracts a great deal of traffic, managing the comment section will take way more time.
It’s best to automate this process. WordPress allows you to do that with an array of anti-spam plugins. Choose one and install it. From there on, you can forget about the spammers.
6. Automate Content Development Processes
Is there an actual content generator that can give you high-quality content? Well, no. You can’t outsource the content writing process to any kind of software. But do you know what you can do? Use a tool for more efficient editing.
Hemingway App, for example, will help you simplify your text. It offers great suggestions on how to make your content more compelling.
But if you want to make the entire research and writing process less time-consuming, you can always consider hiring a third-party service like ProEssayWriting. All you need to do is provide instructions for the writers. They will pay close attention to your guidelines and deliver the content on time. You may share your content calendar and the topics with them, so you’ll always get fresh, high-quality posts to feature on your site.
7. Use a Tool to Optimize Images
If you see some of the most beautiful WordPress sites, such as The Walt Disney Company, you’ll notice they are heavy on the visuals.
Optimizing these images is essential, so they will be easier to load and will consume less space on your site. As a result, you’ll get a gorgeous website that’s still fast enough to impress its visitors.
ShortPixel Image Optimizer is a great plugin to use for such purpose. It will compress all images and PDF files you previously uploaded on the website. It will automatically rescale/resize the files you upload in future.
8. Analyze Your Competition, But Don’t Waste Entire Days on that Task!
If you want to do better than everyone else in your niche, you have to know what everyone else is doing. So you start researching and analyzing your competitors. It would take a lot of time for you to check the websites, social media profiles, and mentions for each competitor worthy of your attention.
Why don’t you make your life easier by automating that process?
Ahrefs, for example, will send you direct reports about the rankings of your competitors and the reasons that help them succeed with their SEO efforts. In addition to competitive analysis, Ahrefs will also perform research on keywords, backlinks, and content.
Plus, it will track the ranking and monitor mentions for your competitors. The tool does everything for you, and it delivers an easy-to-read report.
The report on keyword rankings, for example, will look like this:
WordPress and Marketing Are Easy When You Make the Tasks Easy
Maintaining a WordPress site and keeping up with all marketing processes is a time-consuming activity. But when you know what tools to use to make these processes simpler, you’ll take the effectiveness of your online project to a whole new level. Hopefully, the tips above will help with that.
Becky Holton is a journalist and a blogger. She is interested in education technologies and is always ready to support informative speaking. Follow her on Twitter.