WordPress is an SEO powered platform that helps users set up their website and blogs. Its many SEO plugins offer features that let beginners take on their website optimization journey with the least of the hassles. Yet, many users fail to comply with the best SEO practices and commit the most common mistakes.
These common WordPress SEO mistakes are made by a large number of average WordPress users and they reflect on the need of having sound SEO knowledge before these users begin optimizing their content for better search engine rankings and higher visibility.
So, if you want to avoid making the same mistakes as others, here is our drop down of the top 10 WordPress SEO mistakes that are commonly committed by WordPress users.
1. Not investing time and money in good content
If you are just starting your blogging career, you need to understand that delivering good content for your blog/site audience is a compulsion. You can never ever make an arrangement to skip that and yet expect to drive an insane amount of traffic to your WordPress blog/site.
‘Good Content is the King’, and all website owners must abide by that in order to supercharge their website’s SEO efforts. Some of the SEO related content mistakes committed by WordPress users are:
- Relying on Duplicate/Spun content in a pursuit to fool the search engines that your site/blog is publishing unique content. It is always a better idea to hire an expert content creator who is SEO savvy, instead of trying to save a few bucks off the requirement.
- A lot of new WordPress site owners end up creating a blog/site due to the sheer excitement of having one; they later post content irregularly and well, that’s a buzz killer. If you are a serious WordPress blogger/site owner, you must post content regularly so that your audience is aware of the days they can expect to see a new blog post. #AmostDefiniteTraffic
- Keep updating your site’s existing content to let the search engines keep mapping your content for fresh SEO.
2. Working with the wrong keyword practices
If you have just started out as a new WordPress user, you must have figured out that the A-Z of a great SEO strategy is the power KEYWORD. It is acceptable to initially struggle with the choice of the right keyword but if that goes on, all your SEO efforts will go downhill.
- Never go for the High competition Keywords that might appear to best-suit the context of your business. Always choose a low-competition keyword that relates to your business and yet something that a large number of people will be using to find a business/service like yours.
- Also, Keywords function in a specific manner. Overstuffing them in your site’s content will not increase the visibility anyhow. Instead, it will lower your site’s SEO score which is not at all favored by search engines.
- If you have just begun working on your site’s new SEO strategy, you will be committing a blunder if you don’t tap the Local search. It will help you launch your business website for enhanced visibility once you start appearing in local search engine results. It is important to add your address and a local phone number to your site pages.
3. Underestimating the prowess of an apt Meta Description
Many website owners give their posts’ Meta Description a miss thinking that it isn't very important or that it would do no good. They are basically your way of selling your site’s content to search engines for them to assess and crawl. Hence, there needs to be a separate Meta description for all your site pages and posts.
This description must carry the strategized keyword in order to enhance visibility and letting your audience know what to expect in the content before they click on the search engine result.
4. Poor quality backlinks
It still amazes us to see a lot of websites still committing this very common WordPress SEO mistake. They are in a habit of stuffing their content with poor quality backlinks which they have either bought for a cheap pricing or through a barter arrangement. Regardless of the arrangement, these backlinks kill your site’s SEO steadily or once and for all.
5. Broken Links
Your site’s audience is there to have a look at the end result of all the hard work and patience that you have maintained with your WordPress site. If they come across a broken link or a page that displays an error, it would affect the traffic and your site’s SEO due to poor User-experience.
6. Ignoring your site’s speed issues
Your site’s loading time is a huge determinant of how your visitors look at your site’s and business’ credibility. If you are committing the mistake of not making any efforts to fix this, your site is done for good and we mean it.
This is so because if your website takes more than 2-3 seconds to load, your visitors will abandon the site, no matter how perfect it is. Always make it a point to go through web hosting reviews of several service providers before you invest in your final choice.
7. Ignoring image optimization
Most website owners only focus on optimizing their site’s content and overlook the impact of image optimization. If you are one such user, you can negate the damage by optimizing the images that you put up on your site. You can learn more about image optimization, here.
Just make sure that you compress the images well and add Alt Text to the image description. Alternatively, WordPress plugins such as the Smush Image Compression plugin can do the work for you.
8. Not implementing site Caching
Website caching optimizes your site’s performance by improving the loading time of your website. Also, Search engines consider your site’s loading speed as a crucial determinant for contemplating the rankings. If you don’t focus on measures that enhance your site’s speed and overall User experience, your site might even get penalized by search engines.
9. Non-Responsive website
Not having a responsive and a mobile-ready website is probably the biggest threat to your site’s entire SEO strategy. Well, a lot of WordPress website owners have made the leap and implemented a responsive design in their site’s architecture but that’s not an exaggeration if we say that a lot many of them are still falling behind.
10. Failure to track the Analytics
If you are not aware of what’s happening with all your SEO efforts and if they are really working, you are aiming for the target in the dark. It is very important to be aware of facts such as where your visitors are coming from, what is the probable reason of low SEO scores, why are visitors abandoning your website and the overall problem area.
Like we said, WordPress is an SEO enabler. The platform makes it easy for new WordPress users to embrace the technicality behind the whole Search Engine Optimization. With its SEO plugins, the work gets even easier. Just make sure that you are not making the same common SEO mistakes that we have listed in this blog post and your SEO game will be on point.
Pawan Sahu is the founder of MarkupTrend. He is a Digital Marketer and a blogger geek passionate about writing articles related to WordPress, SEO, Marketing, Web Design, and CMS etc. Follow him on Twitter