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Content Marketing

Content That Ranks_ Everything You Need to Know

Content That Ranks: Everything You Need to Know

In March 2016, Andrey Lippatsev (Google’s search quality strategist) confirmed that content and links are the top 2 ranking factors that will influence your website's search rankings. With links, it’s pretty clear - get links from relevant and high-authority resources, and you’ll get a rank

10 Advantages of Enlisting the Expertise of a Freelance Copywriter

10 Things That Only Copywriters Can Understand

Copywriters are tasked with putting into words the unique value of a company. In the years before digital media, this meant writing copy for magazines, newspapers, news bulletins, billboards, radio, and television. The style of copy back then was decidedly advertisement-oriented, as the writer knew they only had a couple

Top 4 Dilemmas in Content Marketing

Top 4 Dilemmas in Content Marketing

Content marketing can be defined as a marketing strategy that involves creation and distribution of information that is valuable, relevant and consistent to attract and get an audience. The main objective of content marketing is to drive up the profits through customer action. Examples of content marketing include articles, infographics,