There are many ways e-commerce store owners who use content to increase sales. Blogging is one of the most popular methods companies use to increase brand awareness and conversions. However, writing standard blog posts might not be enough to get your ecommerce site’s sales numbers to where you want them. In fact, in today’s clustered online world, it’s advisable to make your store stand out by implementing novel marketing solutions. Here are some ideas that will help you in growing content for your ecommerce blog.
1. Explain How to Use Your Products
Tutorials on your ecommerce site’s blog will vary depending on your store’s inventory. For example, a store that sells phone cases might simply want to help people correctly install its products on different kinds of phones. On the other hand, a cosmetics seller’s blog could offer followers tutorials for applying makeup.
You should try to be as specific as possible when creating these descriptive posts. Infographics are another way to make your blog stand out from the crowd, as they are great for quickly and effectively conveying key concepts. If you don’t know how to create them, a number of freelancers offer infographic creation services at a price point affordable to small business owners.
2. Find Ways to Integrate Video
It’s estimated video will comprise 80 percent of total web traffic by 2019. Additionally, YouTube has reported the number of videos watched on mobile devices doubles each year. This means two things; you need to incorporate video into your ecommerce store’s blog—and you need to make your video (and all other) content compatible with smartphones.
Choosing cloud ecommerce software friendly to mobile devices will help you accomplish this.
As for ways to incorporate video, consider the following:
Encourage Video Testimonials:
Your loyal customers are the backbone of your online business. If they truly love your store, they will be more than happy to share it with other people. Reach out to your fans through social media and ask them to create testimonial videos that will be featured on your blog. This will give you some highly effective content—as people are more inclined to trust people over brands—while simultaneously reinforcing the loyalty of your strongest customers. By the way, influencers are ideal candidates for these testimonials (if you can get them) as they are generally more trusted.
Create a Serial Vlog:
Use video to create helpful vlogs. Get a bit creative with your methodology. Start by working on topics that you might typically cover in a blog post, which can consist of any information that might serve useful to consumers of your products. Vlogs can also help you get a foothold on your YouTube presence—another tool becoming important to brands.
3. Get Visual
While video and infographics are great places to start for creating visually engaging content, there are additional ways ecommerce stores can use images to their advantage on their blogs. The luxury good purveyor Coach has found success posting candid photos of celebrities carrying their bags in real life.
You can apply this same concept to your own ecommerce blog. Get your loyal customers to tag photos of themselves with your goods on Instagram or other social media sites. Then, aggregate the best of those images on your blog to create a compelling feed showing people using your product.
These are just a few of many ways way to effectively broaden the appeal of your organic content. When it comes to running an ecommerce store, growing content for your ecommerce blog can be extremely helpful toward strengthening your customer base.