Bhupendra Choudhary is Business Head of FieldCircle - a leading field service management software company. He has extensive experience in providing apt business solutions for field service and field sales domain through field sales management software. A product thinker, he collaborates with industry leaders to understand business challenges and facilitate technology solutions for same.
Increasing mobile app revenue is easy provided you know the art techniques. There are several ways that mobile app marketers opt for to increase app revenue.
Mobile app revenue is all set to hit $189 billion by 2020 and that shows the massive growth in the mobile app development industry happening currently. Although the domain is all set to grow the apt ideas to make it happen are still alien to many enterprises. However, these techniques are not that difficult to practice. It just needs the required knowledge and the precise ways of performing the jobs for a better return on the investment made while developing the application.
Boosting the revenue of your app should remain your top priority once the development is done. In case, you are not aware of the practice to perform the specific task. Here is an extended guide for you to know everything about the strategies that could help you earn more and more app revenue.
1. Give Utmost Attention to User Feedback
Reviews from users mirror their experience with the app. These important considerations should not be overlooked at any cost. The users are a critical part of an app’s success, so their views and reviews should be given top priority. In case, your app is already launched, invest some time to know the reactions of the users. Carefully listen to their suggestions in order to implement the same.
In case, the app is not launched, roll out an initial MVP to gather users’ feedback. It will give some insightful details about the pros and cons of the app. These suggestions can help to add more user-friendly features in the final application.
2. Do Consider Offline and Online Marketing
Marketing is one of the most effective ways of promotion. Smart marketing can help get more and more users for the product. While the online method of marketing is well known to everyone all because of the boost in social media promotion ways, offline marketing can also help. Offline methods could help to promote the product exceptionally well in a number of ways. You can advertise your product or for the mobile app in magazines or in newspapers. This will attract the attention of
3. Allow Free App Usage to Users for A Limited Time Period
Rolling out the app as a paid version may hinder the interest of the users in the app. Therefore, it is the best solution to allow your users to use some features of the app for free for limited time period and later charge it (of course, with their consent) if they proceed. It builds the user’s interest in the application and in case they like the app, they won’t hesitate to get the services even at an additional cost.
Do mention all the terms and conditions in the app description. Let the users know everything about the application right from the features to the benefits in order to help them decide whether they would install the app or not.
4. Encourage Mobile App Downloads
You are all done with your mobile app development and now it is the time to get users to download your application. In order to promote your app more and more, advertise for the same on different platforms. And when someone visits your website, tell them about the exclusive app features.
It is important to entice the users initially in the application. It is more of a marketing strategy to gain the right momentum among the users. Write about interesting offers that your app has for the users. That’s a way to get entice the users.
5. Using word of mouth strategy
We are residing in an era where most of our decisions are based on the opinion of others even if it is about downloading an application. In case people mark an app as cool and worth installing, the users won’t regret to download the same even without giving a second thought. In such a scenario, word of mouth strategy can do wonders for the advertisers.
The aim with, this kind of app revenue generation is to spread the benefits of the app by telling people more and more about it. Recommendation from others is still the best way to get users’ attention in the application. For this model to get successful launch campaigns to let users talk about the app and tell others about the same.
6. Considerer influential marketing and other alternative marketing channels
With the increasing number of mobile app marketing strategies mushrooming every day, there is a set of alternative channels that advertisers must consider getting more and more traffic. It’s all about increasing the app’s visibility and thus trying as much alternative methods as possible is the best thing.
Try engaging the users through emails or through a
7. Send Effective Push Notifications
Push notifications are a great way to get customer attention, but these notifications must be sent effectively so that they don’t get frustrated out of the same. It is important to use these notifications properly else the strategy itself can backfire. Never send push notifications too often as users may unsubscribe of the same if they find these notifications too annoying.
Use push notifications to send valuable information to users such as informing them about any prevailing discount or sending them exclusive vouchers for being valuable clients to the company.
8. Opt for in-app advertisement
This is one of the best advertisements that mobile app development companies are using lately. This model offers a way to app developers so that they can feature ads on their apps. The ads play amidst the apps and redirect the users towards the advertiser’s platform. Ultimate goal with this advertising method is to collect a sizable amount of user data.
Collected information is then analyzed for the authenticity and relevance in order to send them back to app publishers and make money from the same. Most specific benefit for the users is that they get free to use apps. It is a great idea as more than 50% of users click on such ads at some point of time at least ones.
Paid app revenue model
Paid app revenue model works by gaining a little amount of revenue when users download the application. As the app is not free to download the users have to pay some amount to get the app. Revenue is made up front with every download and thus the app instantly generates the revenue.
Include app elements that make your app worth downloading. There should be very prominent takeaway in your app to make it worth user’s investment. In order to make this strategy work exceptionally well, it matters to hire a team that has got the right marketing experience.
10. Try a
As the name suggests, the
The model works great for the apps that are exceptional in the look and feel and offer a superb experience to the users. The goal with this model is to engage users to that point where they willingly pay for unlocking the freemium features.
Sponsorship is one of the latest revenues making models for the advertisers today. In this model the users are paid with a reward after they cross required threshold in the application. Revenue for the advertiser is generated by keeping a share of the reward offered to the users. This is a great way to keep advertisement in the application along with keeping users happy with the same.
Users get awarded for the actions they perform and thus it creates a huge opportunity for the advertisers to include such a in their app revenue model. This makes a win-win situation for both the parties and thus the model is receiving huge applauds from the users.
The Bottom Line
If you want your mobile app development company to become a brand, it requires the attention of the users. The product you offering must seem a problem-solving asset for the users. Only then they will pay attention
In the journey of monetizing or gaining more revenue from the application, you must pay attention to all the above-mentioned pointers. Give more emphasis to customer loyalty program so that they could shop frequently with your application. Do listen to their queries and suggestions as it will help you to be more prominent while providing the services.
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