Writing comes to Neha as a passion that she is pursuing as a career. Being the senior technical writer at MobileAppDaily, she loves jotting down the ideas about the latest technology to offer insightful information to the readers about everything that breaks the internet.
Have you created a mobile app? Now, it’s time to promote it. Use social media platforms, reviews sites, app stores, blogging, etc. and get the desired results. Know more in the following blog.
Mobile apps have become a core part of today’s life. It offers an entirely unique experience for you. Once it's developed, you want to see its popularity day by day.
The outcomes depend on how efficiently you utilize your time and efforts. Therefore, I have found the 13 most effective ways to promote your mobile app for free.
1. Define the Landing Page
A precise introduction to your app is very necessary. It allows users to know about your website or app. You need to be focused while writing a landing page. It should be clear and simple. One sentence is sufficient for it. You can take inspiration from different platforms. One of the best platforms is Tinder.
2. Use Social Media
Social media is a platform that can make your apps popular if used properly. Copy and paste a link is not enough to reach your goal. You should create engaging, appropriate, and interesting captions.
If you do so, then only users will consider you click-worthy. Promoting via Twitter is the best way to do this. Create a profile on Twitter and link it to your app in the App Store to send out tweets. Using appropriate hashtags is also essential to reach the target audience and is a huge rush.
3. Guest Blogging
Invest some energy in looking online for industry specialists who have online journals. You need to check whether they can share your application on their blog. Offer them to do a guest post.
Recommended: 8 Simple Steps That Will Help You To Get Your Guest Post Published
Choose a topic that can describe the advantages of your mobile app. If you have a free edition of your app, make it available for their (influencers’) supporters.
4. Try for More Reviews
There are numerous app review websites in the online market. Therefore, to start working with them, you must prepare a list. Then, draft an email stating the advantages of your app.
It would be better if you personalize the email for the site you are contacting because these personalized pitches might develop the reader's interest (app review websites).
5. App Store Optimization
It is quite similar to SEO (Search Engine Optimization). ASO is basically the process of increasing your app’s visibility on app stores. To get your app to the top searches, it is important to perform some strong actions.
The competition is not going to be easy. It will get tougher with each passing day. Hence, implementing an ASO strategy is one of the key things you need to fight in this competition.
6. Start a Blog
Nowadays, blogging has become one of the simplest ways to create buzz about your mobile app. Hundreds of blogs are written every day. Almost every organization has a blog section.
Therefore, the competition is very high. You need to read available articles to get an idea of writing a blog. Draft a compelling and effective article. You can hire freelancers or contact writer websites if you are not good at writing.
7. Register for Awards
This is another way to promote your apps. You can participate in app awards. It gives you huge exposure, plenty of downloads, and tons of reviews. Don’t expect to be the winner every time because it all depends on your app idea. Learn new things, even from failures. Try to be more innovative. These are some famous app award websites:
- Appy Awards
- Best Mobile App Awards
- Appsters Awards
- Apple Design Awards
- Best App Ever Awards
8. Build a Community
Get in touch with somebody who has purchased your application and ask him/her to give you feedback. One of the ways you can climb the positions in the App Store is to have more feedback than others in your specialty.
Moreover, you can build a community of your own. It helps you to make your app better as well as popular. Add those members who have already purchased your app.
9. Go for Alternative App Stores
As we know, there are two key app stores, i.e., Google Play and App Store, in the market. However, you can even consider other online stores to upload your app. Here is the list of some good app stores:
- Opera Mobile Store
- Amazon Appstore
10. Go for Print Marketing
There is nothing bad in trying some older approaches for marketing. Design a flyer on the bulletin board at the supermarket, coffee shops, and schools. This method will cost you nothing, but there are chances that you will get a lead.
11. Link Your App with the Existing One
I personally feel it is a great way to reach out to your target audience. You can link your app with the old app if you have any. Why is this useful? People who are already using your app and are happy with it will definitely love to use your other app as well.
Moreover, you don’t need to prove yourself once again. Just provide a link, and users will learn about your new app. They don't need to download your app. However, there is a possibility that they will promote it among their relatives or friends.
12. Generate Bookmarking Links
You can even use this method to get huge traffic to your app. Search for top bookmarking websites and start to promote your app.
If a few users see and share the links through their social marketing platforms, you can quickly get a new audience.
13. Involve in Forums
Forums have become a major platform for executing discussions. Hence, you can even join forums related to your niche. You need to sign up and indulge like an active participant. Just link your mobile app in your signature, as this is not the podium to spam.
The users in the discussion will try to find out more about you. Once you become an authority in your niche, the users will start feeling at ease about hitting those links.
Building an app is not enough. It only is the first step. Promoting it for the better is crucial. Hence, in the above write-up, I mentioned some tips for promoting your mobile app. Hope you will implement and get benefits from these points.
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