Let me take you back in time. 25 years ago, when the internet was still starting out. When the first few websites looked like a land of magical unicorns, with scrolling text, flashing lights, and bright colors.
It was totally fascinating to see the emergence of new websites every day. Everything felt like a dream. Like Alice lost in wonderland with anenormous amount of opportunities.
Fast forward 25 years. I am here sitting on my desk (not a comfortable one though) writing on the importance of website design for startups. But why? Why is website designing so important for Entrepreneurs?
The overwhelmed user is bombarded with countless websites each day. Now with the help you YouTube, everyone feels like a website designer. But as an Entrepreneur, you need to have that eagle eye to spiral-view all the aspects of the business.
Here this blog will help you out. This blog is for everyone who is willing to start their next venture with a bang, but don’t know where to start.
Presenting 5 killer tips to kick-start your business with a bang.
1. The 5-second rule:
Do you know what the most widely used button on any website is? Any guess? High five if you’ve guessed the ‘back’ button.
Contrary to the popular belief (which I don’t know what it is, in this case: p) back button is the most widely used button in any website.
This concludes that you only have 5 seconds to make a great good impression. Make sure you grab the attention of the user in those first five seconds.
Use elements of surprise to astonish your user. Use images to wow your visitors. Use text to persuade them. And after you have their attention, punch-in your value proposition.
They say hit the iron when it is hot, for Entrepreneurs, the best time to punch-in your idea is when the user is listening. Tell the user how your service will solve their problem and tell it fast.
2. Start with a design strategy:
Before you hire a website design agency or a freelance designer, you really need to have a design strategy in place.
To do this, ask yourself a few questions first. What is the overall message you want to convey with your design? Does the website design represent your company values, aspirations, and the prestige? What is the impact you want your design to leave on the visitor?
Apart from eye-catchy colors and awe-inspiring images, you need to plan every image you put on the website. Why is it there in the first place?To educate, to inspire, or to make your user take an action.
3. Future-Proof your website:
While it is good to stay in the present, it is wise to make things that go long-term. A recent trend in website design is responsive websites. This is not just an option anymore, it is a necessity.
Ensure that your website runs smoothly on every device. The size, the usability, the speed.Place it all in the right order. If you cannot browse your website with ease, how can you expect your users to take youseriously?
And oh yeah, don’t give me a lame excuse of ‘we are working on the bugs’ just working is not advised anymore. You need to sacrifice your sleep if your website is not opening correctly on the device of your user that is trying to buy your service from another side of the planet.
It is not the job of the designer to make it right. As an Entrepreneur, it is your sole responsibility to fire your designer if he doesn’t make the effort to make your website flawless.
Of course, nothing is perfect. But that doesn’t mean you don’t need to try to make it worth an effort.
4. The Beta Trials:
Seth Godin said “It is okay to launch a half-baked product. But what is not okay is to keep the product in the oven for long.”
The business owners need to understand that nothing in this world is perfect. Of course, you will face problems even if you were careful with the design. But how would you know if you don’t even launch the design?
The best way is to make a beta launch. Let the customers know that your design is ready-to-go but they can always give suggestions and tell what is not right with the design.
Eventually, it is the visitor, who will decide whether your website is worth it or not. Your job is to make it easy for the customer to decide whether they love it or not.
Take regular feedbacks regarding your website design and pivot your design as per the liking of the customer.
But keep in mind you don’t need to drop your idea altogether. What you need, is to find the sweet spot among your design and the requirement of the customer.
It is then, they will purchase easily with you.
5. Don’t make the users think:
So, you’re done with the website. It is classy, fast, and quite adorable. But still, your bounce rate is too high. What might be the reason? A good reason might be that you are forcing your users to think.
But thinking is good, you might say. Well, not when users have tons of things to do and they want to use your website.
Make them feel comfortable with simplifying things. Add a video tutorial on how to use your website or add pictures on how to order from your website.
What you don’t need is, users, wandering aimlessly on what to do next. Make your website as simple as possible that even your grandfather can place an order on your website. (Difficult, but not impossible. Because my grandfather still doesn’t use my website: p)
To warp the box:
So, here you are, at the end of the blog. I hope you got what you have hoped for. To tell you the truth, these tips helped me with my two ventures. These are tried & tested tips that are actionable for every Entrepreneur. Try them out and share your experience with us. Good luck!
Mohammad Ali is an experienced digital marketer and a search engine marketing specialist who is currently associated with Branex, as senior digital marketer and brand strategy agency.