Pawel Tomczyk
My name is Paweł Tomczyk. I'm a technology enthusiast and an early adopter. I have been specializing in Marketing and Fintech for 6 years. Nowadays, I'm the founder of Cyberius, which specializes in content creation and crowdfunding.
Digital advertising is all over the place, and while many people may not realize it, there are actually many different kinds of digital ads out there. This article will help you answer the question "what kind of digital advertising is best for my business?" We cover Facebook advertising, Instagram advertising, Twitter advertising, LinkedIn advertising, interstitial ads (pop up ads), and current digital advertising trends.
Digital advertising can sometimes become very overwhelming. Apart from the ‘age-old’ traditional vs digital debate, there’s also the question of which platforms to advertise on.
Digital advertising or internet advertising refers to promoting your brand through the different platforms available online. Many believe that spending money on digital ads has no place today and it’s only content that drives organic traffic.
Yet nothing could be further from the truth. The fact of the matter is that digital advertising is used very effectively by the best content marketers. People use ads to get a lot of traction very quickly when their website launches. They even use ads to help make their best content more discoverable and expand their customer base.
However, there is no one-size-fits-all approach to internet advertising. Different platforms have different ROIs depending on what your marketing goals are and who your audience is.
Here are some of the most common types of digital advertising. We will talk about which medium is best suited for which kind of business.
With 2.23 billion monthly active users, Facebook is the go-to platform for B2C brands that have a mass appeal.
B2C marketers who are willing to invest the time, effort, and money to get their Facebook campaigns right.
Instagram not only has a whopping 1 billion + active users, but it also has a very young audience. Instagram advertising has exploded over the past few years and with good reason.
Great for microbrands that are looking to breakthrough. Also a great platform for visual brands that cater to younger audiences.
Twitter may have relatively fewer users (330 million) but it is a great place to have your brand voice heard.
Twitter advertising is for brands who already have a great voice and story on Twitter. The advertising will help you get that added traction to take your Twitter game to the next level.
Although LinkedIn has relatively fewer users (467 Million), it caters to a specific audience of business professionals.
Linkedin is the go-to advertising platform for B2B brands. It gives you easy access to business professionals and decision makers. It is also useful for B2C brands that are used by Linkedin users, for example, Starbucks coffee.
These are promotional pages that pop up on a user’s screen before they go the content they want to view.
Marketers who are creating mobile-first ads.
Here are some of the top trends in digital advertising that are set to transform the space in the coming months.
Digital advertising is a great way to cut through a lot of online noise and reach new customers. It may not be sustainable in the long run but it’s a great way to get your brand voice out there. It’s important, of course, to be mindful of what your brand strategy is and which online platform it fits into.
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My name is Paweł Tomczyk. I'm a technology enthusiast and an early adopter. I have been specializing in Marketing and Fintech for 6 years. Nowadays, I'm the founder of Cyberius, which specializes in content creation and crowdfunding.
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