Any business currently operating in the travel industry needs to have the right online presence. The industry as a whole is moving more towards online services than ever before now.
This means that your hotel or travel agency must give customers a user-friendly way to not only book with you online but also find you too.
This is where travel marketing comes into play. This type of marketing can help you target the right travellers to connect with.
What is travel marketing?
In simple terms, it is carrying out effective marketing for any business in the travel sector. Creative travel marketing will help you to stand out from competitors, attract new customers and also connect with the right consumers.
This last point is particularly important when thinking about travel marketing. After all, if you are a hotel chain that caters only to adults, marketing to families with children is a waste of resources.
This is why tailoring your marketing efforts to the right audience is key. Modern digital marketing is widely used now to achieve this and to reach as many people as possible globally. Effective digital strategies are also cost-effective and easy to use.
Which digital strategies work best for tailored travel marketing?
If you know who your target audience is then you are ready to use tailored digital strategies to reach them. The below are some of the best around to use for any travel related business.
1. Social media marketing
Social media is a big part of marketing for businesses now. The big players like Twitter or Instagram have millions of users to engage with - this shows why it is so essential as a digital marketing tool.
The other massive bonus with social media marketing is that it allows you to speak directly to the right people in a personal way.
This not only helps to build your brand organically but also allows you to only engage with your target demographic.
In addition, social media platforms allow you to post pictures and videos of your services which is superb for actually showing people what you offer.
Search engine optimization is the process of tweaking your website to rank highly in search engine results pages. This is done in a variety of ways from making sure any content on it contains the right keywords to link building and beyond.
Making sure this is done correctly will not only attract more travellers but the right travellers. By using relevant keywords that people are searching for and linking to relevant external sites, you will show up when travellers search for the specific services you offer.
Also known as Pay Per Click, this digital strategy is very effective. It involves creating targeted ads based on certain keywords. When someone searches for the specific services you offer online then your ad will show at the top of the search engine results page.
Naturally, this helps to drive more leads and sales your way from holidaymakers only interested in what you offer. The other great things about PPC is that you only have to pay for running the ad if someone clicks on it - this gives it a great ROI.
This, along with the other methods we have looked at, is also amazing for helping to build your online presence.
Find the right customers with travel marketing
As you can see, there are some very effective digital strategies to use within travel marketing. All are simple yet powerful ways to target the right people and market your services to them globally.
More and more consumers head online to book holidays, flights, hotels and suchlike now - if you do not market there also in a precise way then you are not reaching all the potential customers you could be.
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.