There has been a lot of talks lately about how technology is going to revolutionize the world. The things around us are changing at a pace faster than any of us could have once imagined, and a major chunk of that is thanks to how technology is empowering businesses and individuals alike.
From buying groceries at home to finding recipes online to pretty much anything and everything you’d wish to get today, there is definitely something for everyone on the internet. And when it comes to buying something as important as a home, people are using technology more than ever.
A recently conducted survey suggests that 92% of all home buyers today use the internet at some point to search for a home. Also, we have seen this number increase for home buyers in Southern California. The latest trends show that it is crucial for real estate organizations today to have an online presence. Which brings us to an important question: “What role does Digital Marketing play in real estate?”
The answer lies in the ease with which a company provides its customers with what they need, marking how well they would be perceived in the long run. A report by ASSOCHAM suggests that out of more than 2500 crore INRs spent in the real estate business in the last couple of years, 600 of them were spent on digital marketing for housing. Such statistics show that big businesses today are really stepping up their digital marketing efforts. Companies often use digital marketing for the following three reasons:
- To build their brands
- To acquire new customers
- To engage with existing customers
If we look at the real estate market today, most of the primary searches for property dealers and the properties themselves begin online. This brings us to the next question: What strategies can real estate businesses follow to boost their presence online? And how can businesses take advantage of these strategies?
To begin with, let’s start with the fundamentals:
1. Write quality content for your website
Content is crucial, they say; and “they” are 100% correct. Planning and creating posts and pages takes time. This is a crucial aspect of your marketing plan, whether you are a seasoned agent or a first-timer.
Moreover, since most sellers and buyers turn to real estate websites in order to find good properties, having quality content on yours is extremely important. There are many ways that you can create content that attracts interest.
2. Being mobile-friendly is important
The famous iPhone manufacturer, Apple, once had an extremely popular ad campaign that suggested: “There’s an app for that!” It popularized the idea that everything that required a desktop or laptop could now be accessed using a small device that everyone held in the palm of their hands, the smartphone.
Businesses running on mobile apps increase versatility, mobility, and save time. Your customers won’t have to turn their laptops on just to access your website. They’d have access to everything right at their fingertips.
3. Target ALL Search Engines
Why restrict yourself to one when you can have many? Google, although one of the most popular search engines out there, isn’t the only one. Make your website searchable on Bing and Yahoo, too.
4. Digital Storytelling and the rise of Social Media
Today, more than 80% of people who use Facebook as a social network see videos and online stories there. From infographics to posters, to video clips, to GIFs, people are moving toward media consumption that helps businesses think creatively. Real-estate businesses are now putting up 360-degree and panoramic images of their properties to increase interest.
Additionally, shows like “Permanent Roommates” are a great example of how companies such as commonfloor.com are using online content to reach more of an audience for their real estate businesses.
5. The power of inbound marketing and mailing lists
Using creative media sources, such as blog posts, Social Media Marketing (SMM), sharing videos, etc. is a great way for companies to engage with their audiences. Gone are the days when giving out pamphlets to customers was the only way to sell for your business. It’s inexpensive and helps your real estate look brighter, shinier, and much more worthy of the buyer’s time and money.
Mailing Lists, although an older method of reaching out to customers, is still popular amongst businesses even today!
Another major way to gain online traction is ANALYTICS. Google Analytics is an extremely simple and powerful tool used by website owners and app developers to get information and stats on who’s visiting their websites, providing a great way to track your website traffic and better understand your audience. And if done right, SEO (Search Engine Optimisation) can prove to be an effective way of getting more leads to your website.
With these tricks and tips, you’ll be able to boost your Real Estate Business and increase growth through the powers of digital marketing.