We are less than a week away from January 2017 and the future couldn’t be more inclined towards mobile app development and exploitation. The software that power and grant functionality to smartphones and other mobile devices are seeing more and more application in modern day business. Through a well-developed mobile app, businesses of all sizes and nature can benefit tremendously and see massive growths in terms of popularity and sales. Whether your business is booming and has established a name for it or is just a startup ready to bloom on the market, a good mobile app can definitely improve the way customers look at your venture.
Now that we’ve established the important of having a complementary mobile app for your venture in this day and age, it is important to realize that coming up with good app isn’t always easy to achieve, and neither is making users return to your app. This article will present you with the best tips on how to create a competent app that will keep people interested and guide those towards your business, as well as making them commit to your mobile app.
The prime reason for having an app in the first place is to help you promote and push your business to a wider range of potential customers. You also have to make the app enticing and worth returning to, form a customer’s point of view, but no one said you couldn’t hit two birds with one stone. Through a potent marketing campaign done through your mobile app, both the app and your business can benefit greatly. More simply put, give people a reason to come back to your app, but also a reason to check out your products or services. Promoting what is it you offer will make customers constantly check back for updates on your latest offers.
One of the angles often used by mobile apps sees ventures offering methods to purchase and pay for goods directly from the app. It’s the same concept as buying something online rather than going to the store, only taken to the next level. It brings a new amount of commodity into the scene, and if it’s faster and easier, people tend to migrate to it from what was previously accepted as standard. Offer your customers a way to pay and order your goods directly from the app and you can be sure that they’ll be checking in with your app frequently.
What good does a pearl do if it’s deep under the ocean where nobody can see it? The same concept can be applied to mobile apps. It becomes a bit pointless how stunning your app is (which you should make sure that it is), if you don’t frame it in such a way and in such place that people will easily see it and be drawn to it. To be more specific, you need to make sure your app is featured in the biggest app marketplaces available, which currently are Apple’s App Store and Google’s Play Store. Further than that, you should give it an enticing look, with a name that can easily remain embedded in the mind of users that browse the store and a high quality icon which does it justice. The app page itself shouldn’t be neglected either. Include a great banner and maybe add some app video and/or photo content that describes what your app does and what it’s best for.
Don’t scare people away
Some websites and mobile apps tend to appear quite daunting to their target audiences due to the fact that they require users to sign up and log in immediately before they can do anything. This approach will likely push a lot of users away. Instead, you should allow your potential customers to browse around and see what your app is all about, even if you’re in the business of paid/premium content. Once they see what it’s all about and wish to perform an action or take the next step, they can receive a message or be redirected towards the sign-up page. Asking users to commit upfront and signup without letting them explore first pretty much means that you’re counting on blind trust to boost your business, which won’t fly with a lot of today’s smart device users.
You need to look at your app the same way a resort manager looks at their facility. As long as you make your customer’s stay a delight, they are bound to eventually return, or even recommend your services to friends and family. The same concept can be applied to a mobile app, meaning that your app should make sure it offers a friendly UI and easily approached commands so that, put bluntly, and people enjoy themselves on your app.
Push notifications are the perfect representation of the expression “if you want something done right, does it yourself”. You can count on your users to check out your newest offers and deals, or, you can make sure they find out about them through Push notifications. These are something users opt into, meaning that you won’t be invading their privacy by throwing offers in their face. They want to know what deals await them on your app, meaning that you can freely promote your business in a very efficient manner.
That being said, having a complementary mobile app for your venture can surely benefit you as long as it’s well done and not just a means to fill the gap in a marketing segment. Respecting your users and showing them all you can offer without requiring instant commitment is the way to ensure that your app will find success on the market.