The world is embracing health and wellness at a scale never seen before. Increased focus on eco-friendly causes, sustainability, healthy eating, and fitness means people are more conscious of living a good lifestyle for themselves and everyone around them. And it’s no different in the marketing industry. At the
Learn how to "read" the most critical pieces of data Google Analytics gathers on your site and use them to take action. Services like Google Analytics allow you to discover much information about your audience. Just as with the monstrous Great Old Ones of H.P. Lovecraft'
Instagram is the biggest audio-visual social media platform with over 800 million users. It has over 500 million active daily users making it an effective marketing platform for small businesses. You can turn this huge user engagement into real customers for your small business. The good thing with Instagram for
Discount marketing is one of the most common and effective strategies you notice in an eCommerce business. Companies, big and small, resort to this strategy for different goals. You can try offering discounts to acquire new customers, to make them stay with you for the long term, or to reward
Current economic conditions have necessitated businesses to find new ways to gain a competitive edge in their respective industries, tighten their operations, and increase their revenue streams while keeping expenses low. As enterprises strive to remain competitive, management is engaged in numerous activities, especially in small businesses where managers have
How familiar does this phenomenon sound? Very? Have you kept wondering what can be done about the sudden drop in Google rankings and how to avoid all the fluctuations? Well, I’ve heard complaints from many people, so I decided to make an easy manual that includes what to do
Behavioral data can be defined as follows: All the different types of data we can collect about user behavior, both on and offline. They can originate from an ad, the user’s behavior on a website, social media activity and so on. Therefore, it’s safe to say that behavioral
Digital marketing is very much important for small business offices and shops rather than large corporations. A large corporation has big bucks that they can use on marketing until they get it right. But, your small business has a budget that you must adhere to at all times if you
Are you happy with your current B2B marketing strategies? Is it getting you the results as expected? If not, do you wish and are keen to know the best B2B marketing strategies that will help you grow your business and so on for the long term and eventually generate the
Importance of testimonials Studies have shown that more than two-thirds of customers are ready to buy a product if it has a positive recommendation from someone they can relate to. Word of mouth marketing plays a very important role in today’s world of business. Irrespective of the effort put
Businesses need to evolve with time to stay competitive in a growing global market. The implementation of AI is an important step in creating efficiency and produce the best results as a business. The applications of AI are diverse with possible integrations within all business processes, regardless of your department
Ephemeral content on social media is nothing new, but it is continuously giving way to new ideas while reshaping the way brands communicate with their audiences. It might appear paradoxical at first glance that a brand would incorporate content with a 24-hour lifespan into their social media marketing strategy. Why
Introduction Are you passionate about showcasing your talents on social media? Do you love using social media and being active on it? Are you willing to sign million pounds brand endorsement deals? Is educating and engaging with friends and acquaintances something, which you like? Have you considered pursuing a gig
When you come up with a business idea and decide to become one of the many startup leaders in today’s economy, you’ll likely be bombarded with a plethora of unwanted opinions, articles that scare you, and myths that just aren’t true. The truth is, most of that
Although it can seem that setting up your own business is a long and complicated process, the reality is that it just comes down to a few simple, but crucial, steps. This article details each of those steps, giving you a direct plan of action so you can get your
Internet marketing has advanced by leaps and bounds. In 2019, digital marketing is experiencing a dramatic shift which includes SEO, social media, PPC, content marketing and more. There are multifarious new digital marketing strategies that are evolving every second in the current high-tech, digital era. Businesses now need to use
