According to McKinsey’s COVID-19: Implications for business report, “Large-scale quarantines, travel restrictions, and social-distancing measures drive a sharp fall in consumer and business spending...” While this may seem like adding more gloom to an already dark situation, there is a ray of light - an opportunity to build your
Marketing has a long history, and so do marketing strategies. During that long history, some approaches marketers used to sell their products and services have drastically changed. Some strategies that were effective just a few years ago are now obsolete, as marketers have moved on to more effective tactics. With
Over the past decade, the percentage of people who listen to podcasts all around the globe has doubled. Apart from the increase in audience size, advertisers have now flocked to infuse funds into this platform, so it makes a lot of sense if you want to profit from that with
Don’t judge a book by its cover. This is an adage that we’ve all grown up listening to. But the reality is far from it. But more often than not, we judge things by the first impression we have of them. We judge the food by its garnish,
Year after year, a new social media platform enters the competitive digital realm and takes the world by a storm. What started with Facebook and Twitter, was soon joined by Instagram, Snapchat, and WhatsApp who have dominated the market ever since. Now, we have TikTok. TikTok has been all the
Many people who think of mass emails in terms of marketing consider it to be outdated and impersonal. We’re here to tell you why it isn’t, and what you can do to make the people on your mailing list feel like you’re speaking directly to them. Table
The COVID-19 pandemic has stopped many people around the country from working traditionally. While self-isolation has been imposed in many different countries around the world, many businesses have been brought to a halt, with only key-workers allowed out of their homes, and a lot of business people are having to
I'll get straight into it. The concept of work from home might seem new to some people- laptops and desktops became popular very recently after all. But here's a thing- people have been working AND earning from their homes even before the electronic media got into
It’s coming. America’s third (or maybe fourth) favorite holiday is just around the corner. In the days that follow, chocolate bunnies will be a common sight; there will be services in the church, and people will gather to celebrate a special time of the year. Although there is
It’s important for every company to promote its brand to promote itself and increase its awareness. The best way to do this is by creating good content marketing strategies that will address the needs of your customers while reaching the goals you’ve set for your business. The same
“Hi, there! If you have any questions, ask me. I can help.” Does this sound familiar to you? We're sure it does. And in case you were wondering, these are a chatbot's words. Are you wondering which AI-powered chatbots bring in the most sales? Well, you
Little definition so that we are all aligned: When we talk about lead generation, we are, of course, talking about creating business opportunities. The leads. These are the "prospects" who will potentially become customers of the company if they go through the entire sales funnel. Previously uncovered thanks
If you're on a business trip, use these tips to avoid fatigue.
Businesses that invest in ORM (Online Reputation Management) typically achieve high returns, according to research. If you have not invested in it yet, it is high time you did. However, if you are still apprehensive about ORM, here are a few facts and information that you need to know, starting
I want you to do something right now. I want you to think of a product — any product. What product did you think of? I do not know, but I believe it is something made by one of Apple, Amazon, Adidas, Coca-Cola, Facebook, Google, McDonald’s, Nike, PepsiCo, Starbucks or
Artificial Intelligence has been posing opportunities to the eCommerce industry with its umpteen benefits and incredible solutions. 1 out of 5 consumers is willing to purchase goods from a chatbot. This shows the potential of AI in eCommerce industries, as chatbots offer a better understanding of the customers and can
