How to Enrich Your B2B Strategy with 6 Simple Innovative Steps

How to Enrich Your B2B Strategy with 6 Simple Innovative Steps

There are many simple changes that you can make to enhance your B2B marketing success. Take a look at six of the best ideas.

A Few Simple Ways to Reach More Potential Customers

A solid B2B strategy is vital for any business to progress. You need to reach the right audience, in the right way, to grow. However, according to Fortune nine out of ten startups fail regardless of their early growth. Therefore, this has to be about strong and sustainable growth that keeps you going in the right direction in the long term.

Not everyone is aware that this is something that can be improved quite easily. By trying out the following ideas, you can get a strategy that lets your company flourish without spending a fortune or a lot of time on it.    

Source: Pixabay

1. Do More Research

Do you understand your potential clients well enough to make the best possible decision on how to attract them? The truth is that more and better research can uncover valuable, new information that gives you fresh markets to focus on.

This means that you should look at as many recent studies and surveys as you can, to let you get a clearer picture of the industries that you might be interested in. After relatively little time spent on this, it could lead to you discovering surprising facts that allow you to improve your approach.   

2. Get a Supply of Reliable Contacts and Successful Leads

Having the right contacts is crucial in any type of marketing. Even the best B2B strategy can flounder if you don’t have a reliable way of getting in touch with the decision-makers that you want to impress. Therefore, finding and nurturing leads needs to be an integral part of your strategy.   

An example is the Lusha B2B data tool, which is a Chrome extension that can be used with LinkedIn and Salesforce to give you an enhanced profile that boosts trust. Remember that every new contact you gain is potentially valuable and shouldn’t be wasted.  

3. Better Analysis of Your Figures

Can you truthfully say that you have a deep understanding of the trends produced by your B2B marketing activity? It can be easy to focus on the number of sales generated and forget to look more in-depth at the trends behind it.

For any strategy to be sustainable, it needs to be subject to regular analysis. This month’s leads are next month’s sales, so you will want to be sure that there is a constant stream of leads at every stage in the pipeline at all times. 

4. Improve Your Website with the Target Audience in Mind

Most companies will visit your website before deciding whether to do business with you. A clear, professional site will give off the right impression so that they are encouraged to get in touch with you to take the next step.

Knowing your target market is vital in this respect, as this lets you tailor your layout and information to their needs. Google Analytics reports can be used to let you see where your visitors are coming from and what your best sources of new business are.

5. Increase Your Advertising Activity in the Right Places

Increasing your marketing activity isn’t just about spending more money in a scattergun approach. Instead, you will want to make sure that you put more effort into doing the things that genuinely reap rewards. Should you carry out more video marketing or focus on blogs and emails?  

Social media is increasingly seen as being the most effective platform for making contact with B2B clients, as well as for recruitment. A recent Hootsuite report suggests that social ad spending in 2020 is predicted to reach $43 million, with B2B marketing an important part of this.

Source: Piqsels

6. Try Automated B2B Marketing

Automating any business process is a good idea, as it saves you money and produces a consistent approach with no human emotion or error. In terms of marketing to other businesses, there are several ways of doing this.

For example, you could run a fully automated campaign that sends out emails every step of the way. Or else you could choose the most time-consuming part of the pipeline to automate instead.


A successful B2B strategy should take into account all of the factors that we have looked at here. Once you have an established process in place, you can then let it run and just tweak it as needed over time.

This post was submitted by a TNS experts. Check out our Contributor page for details about how you can share your ideas on digital marketing, SEO, social media, growth hacking and content marketing with our audience.

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