Live video can be daunting. There are several important aspects you must get right to host a successful live event. This blog post is an easy-to-follow guide for creating an engaging live stream. You’ll learn how to identify your topic, how to use feedback loops, why using rewards is
Almost every day, customers across industries consume and create user-generated content (UGC). Many would read product reviews before purchasing because they are more authentic than ads. Users create content to express their opinions or share their experiences. UGC can benefit businesses in many ways. Ads based on UGC received four
It’s no secret that the workplace is undergoing a fundamental transformation, thanks to the global macroeconomics of 2020. As remote work becomes the default setup for more employees, organizations are rethinking their technology strategies and constructing hybrid workspaces, which simultaneously bring the office experience home and reimagine existing offices
The internet is flooded with content and thus a challenging place to deliver value to prospects. According to eMarketer, 60% of marketers create at least one piece of content every day. Investing in premium content helps businesses to engage customers and stand out in the crowded online marketplace. Since the
The rise of online shopping and the increase in mobile usage has spawned a multi-billion dollar industry. In 2017, eCommerce was responsible for $2.3 trillion in sales, and it’s expected to reach $4.5 trillion by 2021. In the States alone, online shopping already accounts for 10% of
So, you want to try content marketing. Not just once-in-a-while blogging, but the real deal. To generate leads, sell, get higher in Google, and keep it that way, you need phenomenal content. These days, many marketing folks talk about “phenomenal content,” but just a few really know how to create
As medical Spas become more and more popular, competition for new clients can be difficult as they now have so many different options to choose. Using an online marketing campaign could be the answer to helping you build your brand and business. So let's take a look at
Despite the several arguments against content marketing, it is an established fact that content marketing is one the most effective online marketing tactics ever. Yes, content marketing does take some time and hard work to yield results, but it does payoff big time in the long run with patience and
The recent COVID-19 pandemic has affected businesses across the globe in a variety of different ways. From a reduction in sales to severe impacts on employee wellbeing, everyone has taken unique steps to get through the process as smoothly as possible without closing down their business altogether. Even the largest
Today, popups are considered one of the most essential ways to collect multiple subscribers and increase your website awareness. It’s a key tool that helps to expand online sales, prevents people from leaving your website, and reduces its bounce rate. Despite the widespread belief that popups annoy visitors, many
Managing an Ecommerce business is like getting blood out of the stone. You need to walk the extra mile to be ahead of the rest. Getting customers is the foremost thing in this marathon. Thus, marketing is extremely important for this hard struggle. The bitter truth is that performing even
Influencer marketing seems to be ubiquitous, these days. It is a fragment of marketers' social media and content strategies, it also drives brand awareness and conversion campaigns, and it is as well becoming a larger part of advertising. Influencer content is overtopping brand created content. Approximately half of the
Whether you want to build your reputation or are looking to promote a new product, getting media attention is undoubtedly one of the most effective ways to create awareness for your business. But getting media coverage isn’t an easy thing. The current COVID-19 pandemic has made it even more
Wouldn’t it be awesome to have a content marketing strategy that works on autopilot? - Imagine your content brings you thousands of visitors and helps you convert these visitors into loyal paying customers. One thing is for sure - blogs thrive on consistency, and managing a consistent publication schedule
Covid-19 has posed a challenge to many sectors across society and the economy. It has stressed health care systems to their very limits and has put millions of people out of work. And then there are the families who have had their lives turned upside down from the loss of
It’s amazing how far we’ve come with the internet and IT in general. However, with technology come issues around cybersecurity. In response, Artificial intelligence (AI) is changing the face of cybersecurity. AI integrates the use of machine learning to identify characteristics of harmful software. This integration, when done
