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How can Text Analytics bring better Customer retention?

Retaining an existing customer is no lesser critical than developing new clients. Experts suggest that retaining customers is as good a thing as acquiring new customers. A business that manages to keep the customer churning to the lowest extent enjoys a prominent edge over businesses that fail to do that.

4 Ways Businesses Can Benefit from Blogging After a Pandemic

4 Ways Businesses Can Benefit from Blogging After a Pandemic

The COVID-19 pandemic brought the entire world to a standstill for several months. Businesses started operating on their business continuity plans, employees resorted to working from home, markets were closed, and more. Small business owners had it worse during the pandemic as they struggled to keep their businesses running, let

5 Social Media Marketing Rules Need to Know

Social media marketing is definitely something that virtually every company knows about now. Though not every business uses it, most of them do to some extent. That’s because billions of people worldwide use social media, so it’s an easy way to maintain and cultivate customer relationships. It helps

How to Create Engaging Live Video Content

Live video can be daunting. There are several important aspects you must get right to host a successful live event. This blog post is an easy-to-follow guide for creating an engaging live stream. You’ll learn how to identify your topic, how to use feedback loops, why using rewards is

How can User Generated Content Boost Your Marketing?

Almost every day, customers across industries consume and create user-generated content (UGC). Many would read product reviews before purchasing because they are more authentic than ads. Users create content to express their opinions or share their experiences. UGC can benefit businesses in many ways. Ads based on UGC received four

4 Tips for Moving Workers Back into the Office

It’s no secret that the workplace is undergoing a fundamental transformation, thanks to the global macroeconomics of 2020. As remote work becomes the default setup for more employees, organizations are rethinking their technology strategies and constructing hybrid workspaces, which simultaneously bring the office experience home and reimagine existing offices

How to Create Unique Content in a Saturated Market

How to Create Unique Content in a Saturated Market

The internet is flooded with content and thus a challenging place to deliver value to prospects. According to eMarketer, 60% of marketers create at least one piece of content every day. Investing in premium content helps businesses to engage customers and stand out in the crowded online marketplace. Since the

8 Essentials for a Successful eCommerce Store

The rise of online shopping and the increase in mobile usage has spawned a multi-billion dollar industry. In 2017, eCommerce was responsible for $2.3 trillion in sales, and it’s expected to reach $4.5 trillion by 2021. In the States alone, online shopping already accounts for 10% of

6 B2B Content Marketing Tactics That Get Results

Despite the several arguments against content marketing, it is an established fact that content marketing is one the most effective online marketing tactics ever. Yes, content marketing does take some time and hard work to yield results, but it does payoff big time in the long run with patience and

Reducing Business Costs During COVID: A Guide

The recent COVID-19 pandemic has affected businesses across the globe in a variety of different ways. From a reduction in sales to severe impacts on employee wellbeing, everyone has taken unique steps to get through the process as smoothly as possible without closing down their business altogether. Even the largest

How Exit Intent Popups Help You Increase Your Sales

Today, popups are considered one of the most essential ways to collect multiple subscribers and increase your website awareness. It’s a key tool that helps to expand online sales, prevents people from leaving your website, and reduces its bounce rate. Despite the widespread belief that popups annoy visitors, many

Why Your E-commerce Business Need Marketing Agency

Managing an Ecommerce business is like getting blood out of the stone. You need to walk the extra mile to be ahead of the rest. Getting customers is the foremost thing in this marathon. Thus, marketing is extremely important for this hard struggle. The bitter truth is that performing even