Aadyasha Satrusallya
Aadyasha is an experienced Digital Marketer at Acquire and a content writer specializing in marketing. Apart from that she enjoys dancing and loves to spend free time exploring nature.
Today online shopping is no longer a niche market, aimed at a small audience anymore the way it used to be. Make your online stores ready with the right design and layout of your ecommerce site that can make any man glued to the screen for hours.
The rise of online shopping and the increase in mobile usage has spawned a multi-billion dollar industry. In 2017, eCommerce was responsible for $2.3 trillion in sales, and it’s expected to reach $4.5 trillion by 2021. In the States alone, online shopping already accounts for 10% of retail sales and is expected to grow at an annual rate of 15%.
But did you know that 95% of eCommerce stores fail? That’s right, eCommerce offers countless opportunities, but the competition is extremely fierce. What’s more, one of the most common obstacles that stand in the way of success is the eCommerce website. So, if you want to survive in this highly-competitive industry, having a functional, visually-appealing website is essential. However, another important aspect is having the help of the right price monitoring tool.
To help you out, we’ve put together a list of 6 tips. Follow them and you will be able to build a profitable eCommerce site.
One of the main disadvantages of online stores is that customers don’t have a chance to touch and feel the products. That’s why, when designing your website, you need to put the users first and provide them with tools that will make them comfortable to make a buying decision.
To achieve this, you have to know your target customers’ motivations and needs. By applying UX best practices, you’ll be able to create an e-store that is trustworthy, useful, and easy to navigate. Here are a few principles to have in mind:
When it comes to online shopping, social media plays a big part. Today’s customers turn to social media for information and to check out reviews before making a purchase decision. They’re even shopping through these channels. For that reason, you need to take the necessary steps to attract social customers.
When building your eCommerce site, think about at which touchpoints customers will interact with social platforms. Make sure your products are integrated with social media to enable customers to share the info about your products. Here are a few ideas to help you incorporate social elements into the site:
As we mentioned earlier, competition is a serious problem in the eCommerce industry. One effective way to set yourself apart from your competitors is by using SEO. eCommerce SEO (like any other type of SEO) requires a lot of work. Covering everything is impossible in just one paragraph, but here is what you need to do in a nutshell:
Once potential customers land on your website, it’s time to persuade them to buy your products. One of the best ways to achieve this, besides high-quality product photography, is by writing great product descriptions. Here are several tips to help you write compelling, informative, and optimized product descriptions that sell:
According to eCommerce stats, nearly 80% of smartphone users have made a purchase online using their phones in the last 6 months. By 2021, the worldwide mCommerce share in eCommerce is expected to reach 72.9%. Mobile is also the dominant platform for searches with nearly 50% of shoppers using a smartphone to begin searching with a search engine.
Obviously, mobile commerce is growing at a fast pace, so it’s extremely important to ensure that your site is primed for mobile viewing.
When building your e-store, focus on responsive design. Businesses adapting to the popularity of mCommerce are reaping the rewards, whereas those who haven’t yet invested in this area are missing out on a growing segment of the customer base.
Including customer reviews and testimonials is a great way to not only decrease shoppers’ anxiety but also to integrate with social media. We’ve already mentioned that with eCommerce, customers don’t have the opportunity to touch the products, so providing reviews and testimonials can help them get over the fear of shopping online.
The majority of today’s shoppers trust other people more than they trust a brand’s product information and that’s why social proof is very important for pushing your website visitors a step closer to the checkout page.
To collect as much feedback as possible, encourage customers to write about their experience with your e-store and your products, and integrate social media comments on your products
page.
Make sure there aren’t any obstacles for your customers to complete their purchase. The best way to achieve this is by making your checkout process as simple as possible. Here are some tips to help you:
Building an effective and successful online store is not easy, but the effort will pay off once you see the amazing results in your sales. eCommerce is growing rapidly and this year, it is expected to make up more than 14% of the total retail spending. So, you’d better get to work and make the first step to becoming a successful eCommerce retailer!
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Aadyasha is an experienced Digital Marketer at Acquire and a content writer specializing in marketing. Apart from that she enjoys dancing and loves to spend free time exploring nature.
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