2020 has forced membership organizations to learn how to operate in a completely new environment. Due to the pandemic's restrictions, many organizations have felt a hit and struggle to hit their financial goals, keep their members engaged, or continue helping their communities. Gone are the days of organizing
Machine Learning makes a connection between people and technology better. It makes inanimate objects smarter and capable of administering complex tasks. Research on machine learning is pathbreaking. In their work published in Applied Physics Review on July 2020, scientists at the Department of Electrical and Computer Engineering at GWU showed
Are you wondering why it is so difficult to find a good agency that will give your marketing campaign the best results? Do you know the most effective digital agency that you can work with? If this sounds like the most difficult thing to figure out, you have found the
Similar to how smartphones are updated with newer, better versions every couple of months; Search Engine Optimization (SEO) strategies, too, get an 'upgrade.' In fact, Google itself claims that it makes thousands of updates to search algorithms every year! While it may not be possible to be updated
There is no successful business without an ever-growing customer base. Since it is one of the essential factors that can make or break your company, the most crucial thing is to reach your target audience. In order to do exactly that, you need to create a Target Customer Profile (TCP)
More and more businesses want to lessen their ecological footprint to achieve sustainability and protect the environment. One of the things they do to achieve it is by switching to eco-friendly packaging. Many businesses want to go green with their packaging. Doing it does more than just help the environment—
Did you know that literally, everyone (92% of customers) get referrals from their friends and family? This holds true for every form of business, B2B or B2C. Since time immemorial, referral marketing or word-of-mouth-marketing is the best form of marketing there is, as it tends to most quickly and effectively
Did you know that 87% of buying decisions begin with online research usually conducted via Google or Amazon? There are several types of research online shoppers must do to get the most bang for their buck this holiday season. With so many shopping events lined up, the stage is set
While training employees is a choice for many businesses, it isn’t the case with industrial training. Manufacturing businesses operate with heavy and potentially dangerous machinery and training employees is a serious safety measure. Not to forget, most manufacturing businesses are required to train their employees because of the compliance
From CRM to AI-powered prospecting—see how top sales teams use these 10 proven sales tools to accelerate pipeline growth and exceed their targets.
According to a blog posted on TheWashingtonPost , “In 2015, 43 percent of adults read at least one work of literature in the previous year. That's the lowest percentage in any year since NEA surveys began tracking reading and arts participation in 1982, when the literature reading rate was
Content marketing is one of the most essential parts of B2B marketing techniques, and it will continue glooming even in 2021. It is a $400 billion industry that many organizations blindly trust. In 2018, significant changes were seen in the content marketing business today; many businesses are using different content
Entrepreneurship is a growing trend. Especially during this pandemic, people want to explore opportunities to earn money from home. Like any other investment, doing business requires knowledge and skill. Of course, you won’t be content with keeping your business small. If you’re going to make an enterprise, you
The World Wide Web is a vast space filled with trillions of webpages. A quick search on Google or Bing would bring you results for your query. If you’re a marketer or site administrator, one of your greatest desires might be positioning your website on the highly coveted first
It’s always daunting to embark on an entrepreneurial journey. There’s no way you can be ready for the obstacles you may face along the way. Of course, there’s also no guarantee of success. However, it can be hugely rewarding to pursue a career in entrepreneurship despite all
