Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
Businesses are improvising with new ways to provide the best possible service to their rapidly-evolving clientele in eco-friendly ways. Learn the numerous sustainable ways to try.
More and more businesses want to lessen their ecological footprint to achieve sustainability and protect the environment. One of the things they do to achieve it is by switching to eco-friendly packaging. Many businesses want to go green with their packaging. Doing it does more than just help the environment—this can also help businesses enjoy additional revenue as their brand becomes more appealing to customers who prefer to shop at businesses that engage in sustainable practices.
Eco-friendly packaging, one of the most popular current packaging trends, is designed to be less bulky and is made using compostable and biodegradable materials. It can also be manufactured using recycled materials through eco-friendly methods, which helps keep carbon dioxide and methane out of the air and conserve natural resources.
There are numerous options when it comes to eco-friendly packaging. Regardless of how big or small your business may be, there’s always a green packaging option suited to your needs. Below are some of the reasons why you should consider eco-friendly packaging:
1. Lessen the Carbon Footprint of Your Company
Your carbon footprint represents the number of greenhouse gases that are released into the environment due to your activities. In the case of a company, item packaging often represents a significant chunk of its carbon footprint. The life cycle of item packaging is made up of different phases, from extracting raw materials to production to transportation. Each phase releases a particular amount of byproducts like carbon dioxide into the environment.
With eco-friendly packaging, manufacturers employ various methods throughout the process that lessen overall carbon emissions, resulting in a smaller carbon footprint. Moreover, eco-friendly packaging releases few carbon emissions during production and is produced using recyclable materials that lessen the consumption of energy-heavy resources.
2. Expands Your Customer Base
The demand for sustainable and eco-friendly products continues to increase. With this in mind, it’s a good opportunity to push yourself as a business that’s environmentally conscious. These days, consumers search for sustainable items when making their buying decisions, which can help them make sales while being more environmentally conscious.
As the awareness grows, more people make a shift towards eco-friendly packaging, and going green can attract more consumers.
3. Free from Allergens and Toxins
Traditional packaging is made from chemical-laden and synthetic materials, making it dangerous for manufacturers and consumers. Meanwhile, a lot of biodegradable packaging is made from allergy-free and non-toxic materials.
A lot of people are concerned with what their packaging materials are made of and the potential they can have on their well-being and health. Using allergen-free and toxic-free packaging materials will allow your consumers to enjoy a healthy lifestyle.
Even if you still don’t have a huge quantity of biodegradable options, having the options available is enough to make smooth transitions. Most of the available options may run on the same machines as the traditional packaging materials, which makes their way to easy implementation and better affordability.
4. Reduced Shipping Costs
Aside from using biodegradable and recycled materials, eco-friendly packaging items are made with minimalism in mind. While they provide effective protection for the items they contain, they’re made to be less bulky and need fewer materials to create. It makes them weigh less as well as take up less space.
The packages that weigh less are more affordable to ship. Reduced packaging makes it possible to fit more packages on every pallet and in every shipping container. It may also result in requiring fewer containers or pallets to ship the same products, which may also result in reduced shipping costs.
5. Boosts Your Brand Image
Nowadays, people have become more environmentally conscious as they constantly seek ways to make a positive impact on the environment without having to make any significant changes in their lifestyles. Using eco-friendly packaging gives your consumers a chance to make a good impact on the environment.
Consumers tend to engage more with businesses that are known for their ecological practices. It means that the manufacturers should not just incorporate green materials on the packaging but must be transparent regarding their product lifecycle management.
While eco-friendly packaging and shipping materials were once a bit limited, they’re now quite versatile. There are eco-friendly options perfect for any industry that uses conventional packaging. Whether you want to ship cosmetics, clothing, or any kind of product, you can do it using eco-friendly materials.
Packaging and many other items may also be repurposed and reused for various applications. While reuse is an underused element of recycling, it’s a good way to lessen your carbon footprint. By reusing eco-friendly supplies, your business may show greater environmental responsibility.
7. Lessens the Use of Plastic Materials
Most traditional product packaging is made up of single-use plastic materials. Usually, petrochemical materials are used in every traditional plastic, which consumes lots of energy in disposal and production.
Even if Styrofoam, plastics, and some non-biodegradable items are easy to use and more convenient, they have negative impacts on the environment, which can cause all types of environmental problems, such as polluting bodies of water, rising global temperatures, and more. Every packaging material is thrown away after unwrapping, much of which ends up in oceans and rivers.
Using an eco-friendly material will let you decrease the plastic you use.
8. Improved Customer Satisfaction
Customers appreciate sustainable packaging not just because it shows that your business cares for the environment but because it may also make disposing of your packaging much easier. For instance, if businesses ship their products in a mixture of plastic materials and cardboard, customers must spend more time recycling every aspect.
With cardboard boxes, consumers may either reuse them for their purposes or add them to their cardboard or paper recycling. Therefore, sustainable packaging may have several benefits in terms of the overall customer satisfaction of your business.
When running a business, taking steps to lessen your impact on the environment is essential. Switching to eco-friendly packaging materials is a cost-effective and easy way to reduce your carbon footprint. Doing so can help you expand your customer base by showing that you’re committed to environmental responsibility.
Regardless of your industry, eco-friendly packaging is versatile enough to suit any application. Making this switch may require an upfront investment, but it may help you enjoy more savings.
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