For every business that is mindful of scaling up its profits and reach, a presence on LinkedIn is a must. This is because, to grow your business in the 21st century, you need an online presence and engagement, particularly on a platform such as LinkedIn. Doing this will help you
A commonly held belief by many ill-informed business owners is that consumers know they exist just by being online. Unfortunately, nothing could be further from the truth. There's a good reason why a small number of brands dominate page one of Google with their website listings, Amazon page
YouTube is undoubtedly the most popular video-sharing platform on the internet. Even though this platform was founded in 2005, it started witnessing a growth in the number of users in the 2010s. Making videos for YouTube has become a popular career option for people of all ages, as it lets
If you're running an online shop, one of the most frustrating problems you've encountered is seeing customers turn up, look around, add things to their cart, and completely vanish. You can verify this through your analytics, which will highlight it as an "abandoned cart"
Becoming a digital entrepreneur is an excellent business opportunity in the current market. Digital commerce can be much simpler to establish, manage, and scale. Without the costs and complications that come along with brick-and-mortar shops, inventory, and office space, you’ve found a way to create a lucrative opportunity while
A newsletter is said to be the best blogging asset; hence, as a blogger, creating a perfect newsletter is crucial. A good newsletter that the audience loves has the power to get them back and retain them. For bloggers, a newsletter is a good communication tool that helps build relationships
The sharing of information is crucial to any organization. As such, it is important to ensure that your organization—whether it is a business, a school, or a volunteer group—is able to share information efficiently between its members. There are many ways an organization can share information more efficiently,
Going through a renowned newspaper during my coffee revealed to me an interesting truth about the business world. The content under one headline said, “According to an analysis, 50% of the businesses in the US have to shut down within five years of their operations; out of those 50%, half
Current events and technological innovations are driving businesses to rethink how they work and operate. Communication remains one of the top concerns, especially among enterprises that are shifting to remote work. While there are numerous ways that teams work together, nothing beats face-to-face interaction. Fortunately, video conferencing provides the closest
Running an online store can be even more difficult than managing a real-life store, as you have to think about the goods you want to sell and how to present these goods. If you are starting your online business, the first thing you have to do is to choose the
It’s not a secret to anyone that Facebook is the most popular social media platform on the planet. And now, as Facebook also owns Instagram, these two platforms create a tandem that can possibly exclude all other social media platforms in terms of digital marketing. But where does it
In today’s digital era, companies have easier access to data than ever before, which helps them make important business decisions. Data is one of the most prized assets held by any business. As the world becomes more connected, the amount of data held by the average business expands exponentially.
Even as one of the most robust eCommerce platforms worldwide, Magento is still vulnerable to being compromised. Web scan results conducted by cybersecurity company Foregenix show that 28% of Magento 2 websites are significantly vulnerable to cybercriminals. As a business owner, you are responsible for the security of your customer’
Data management in any computer system is essential to make sure your data is safe and sound. However, this data is often at the risk of being deleted, affected by a virus, technical failures, or stolen through cyberattacks, which leaves a business prone to major data losses and the risk
The transfer of information to electronic media and the use of digital technologies have already become an integral part of our daily lives. The introduction of paperless workflow and e-forms can significantly increase the efficiency of any business or advertising campaign. You can save on paper and other stationery and
