Varsha Solanki is a Digital Marketing Strategist at Space-O Canada, an App development company. She has 3 years of experience in the Information Technology industry. She spends her time reading about new trends in Digital Marketing and the latest technologies.
Designing a great logo can make or break its business prospects in the market. It's a touch point that represents everything a company is trying to convey establishing a good rapport with the audience that a company and its business is trying to achieve.
Are you looking for a logo design? Well. Well. You’ve come to the right place as we are going to discuss the most important yet interesting 10 logo design secrets that can work as a cherry on the cake for you.
However, if you want to go for a completely different logo or just want to redesign one, you need to consider certain things. I know there would be every possible detail available about design or developing a logo but the secret of designing logos is with us.
So before wasting any time, let’s jump on to the 10 secrets you must know before opting for a logo designing company. David Airey wisely said, “When we look at something, we don’t just read the content first. Before anything else we see the shape, we see the color used – whether attractive or not, and we see how exactly the brand’s website looks to hold your attention.”
Let’s get started…
1) Lay the groundwork
Every client is different and so their thinking, and even in the same profession, people do their jobs in many different ways. To make it simpler for harmony to be reached on your design idea, you need to ask your client the accurate questions going out of the zone like why are you here, how do you do it, what makes you different, and what do you do?
These questions might look quite straightforward but they can be difficult to answer, and they’ll lead to additional questions about your clients’ businesses. Hence, the main reason for this point is whatever you get to know in this phase of the project, it will work as an advantage to define the best possible way to design your client’s logo.
2) Aim for easy recall
Simplicity is the best element that can help your business look strong. Just imagine, having a business logo that has numerous colors, lines, or graphics – it looks chaotic. On the contrary, having a simple-looking logo will not only make a good impression on the potential customers but will also make your brand look real and good.
Moreover, a logo has to be focused on the concept – it should deliver a single story and not an entire book. This is needed because a logo is needed to be worked on a range of apps and at a variety of sizes, from signage on a building to website icons in a browser header.
3) Treasure the sketch board
How about sketching your logo idea down on the paper so visualize how it will look? Well, according to me, it’s a great idea of an app also! However, you can also record and draw as many times as you want to get your perfectly suitable logo. Sketching also helps it easy to put shapes exactly where you want them.
All you need to remember that you will always get time to digitize your marks later. And when it comes to explaining the design ideas to clients, before digitizing a mark, it can be helpful by sharing sketches, making it simpler for them to imagine the result without distraction from colors and the layout.
4) Consider broader identity
Sometimes, a logo does make a difference but if there is any supportive typeface; it will enhance the importance of that logo. That’s why it is always recommended to describe or present the logo with a power-packed logo that includes context and design.
For every client the bigger picture is important, that is why, always ensure to consider how the identity works when the logo isn’t shown. Why? Well, a symbol will make your brand look good but adding some text to it will give a stronger and better output.
5) Follow the black and white concept
It is always a good option to follow the black and white concept of designing a logo before adding colors to it. Filling colors afterward will help you get a clear idea of how the logo will look.
All you need to do is to take a pencil, draw the idea on the paper, see the lines, observe the shape, and other related things. Once you’re all set with confirming the logo, you just need to decide whether you want to add colors to it or keep it as simple as it can be.
6) Make people smile
Adding more fun to the logo is what people are looking for. Let’s take the example of the logo of Amazon. How fascinating it seems when you know the company you’re working with or buying products are always with you. And how can you know this? Simply by seeing their logo we can make it.
Hence, when designing a logo, it is important to ensure that the logo is appealing and explaining the concept of the company that they are considering their customers as their family and also considering their preferences.
7) Keep it appropriate
Make sure the design you are selecting for the logo must be relevant to the services, activities, or ideas. A beautiful typeface will be suitable for a restaurant more than it will to a kid’s nursery. A palette of bright yellow and green is not going to help your message engage with male pensioners.
However, designing a mark that comprises a resemblance to a cross or swastika, regardless of their services, is not going to work. This is the reason, it is always recommended to design a unique, creative, and business relatable logo, which is easier for your clients to understand your business idea.
8) Always make a difference
How will you feel if your designer gets you a logo that is similar to your competitors? Of course, it would feel worse. However, you being a designer use your client’s competitor style, colors, typographic style, palette, and even the brand name, then it won’t make your clients happy and satisfied.
This is the reason, it is always necessary to offer something out of the box to your clients. Go for a simple yet attractive logo design that not only depicts your client’s brand but will also help them get well-recognized in the industry.
9) Remember icons aren’t important
It is not a compulsion that only symbols can help you get a striking logo, sometimes wonders are also expected from letters. Let’s take an example of Google or Pirelli. We all know that these brands do not have any symbol in their logo. Yet, these brands are doing great in the market.
So make sure, if you’re planning to add a symbol in your client’s logo, we think that you should also consider using only the letters to create a striking logo for your client.
10) Don’t be just literal
A logo doesn’t have to showcase what the company is all about because the more intellectual the logo, the more persistent it can become. Generally you would show your heraldic crest or maybe a factory, if it was a family business but symbols don’t depict what you do.
Instead, they make it clear who you are – as a company. Hence, it is always necessary to design a logo that shows what your company is about. It should help people or potential customers to recognize your company by simply having a glance at your company’s logo.
The Final Words!
Everyone wants their brand logo to be out of the box and by reading the above-mentioned secrets, now you might be completely ready for getting your logo, isn’t it? Now that you’ve read our tips for designing logos that are surprising, let us know what you think of these pointers and how you want to take your logo designing process ahead.
However, if you already hired a logo designer for your branding purpose, don’t forget to ask about these tips. Let’s see, did they know about them or not?
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