Varsha Solanki is a Digital Marketing Strategist at Space-O Canada, an App development company. She has 3 years of experience in the Information Technology industry. She spends her time reading about new trends in Digital Marketing and the latest technologies.
Designing a great logo can make or break its business prospects in the market. Learn some of the best logo design secrets to designing it successfully.
Are you looking for a logo design? Well. Well. You’ve come to the right place as we are going to discuss the most important yet interesting 10 logo design secrets that can work as a cherry on the cake for you.
However, if you want to go for a completely different logo or just want to redesign one, you need to consider certain things. I know there would be every possible detail available about designing or developing a logo, but the secret of designing logos is with us.
So before wasting any time, let’s jump on to the 10 secrets you must know before opting for a logo designing company. David Airey wisely said, “When we look at something, we don’t just read the content first. Before anything else, we see the shape, the color used – attractive or not- and how exactly the brand’s website looks to hold your attention.”
Let’s get started…
1) Lay the groundwork
Every client is different, and so is their thinking, and even in the same profession, people do their jobs in many different ways. To make it simpler for harmony to be reached on your design idea, you need to ask your client accurate questions going out of the zone like why are you here, how do you do it, what makes you different, and what do you do?
These questions might look quite straightforward, but they can be difficult to answer, leading to additional questions about your clients’ businesses. Hence, the main reason for this point is whatever you get to know in this phase of the project will work as an advantage to define the best possible way to design your client’s logo.
2) Aim for easy recall
Simplicity is the best element that can help your business look strong. Imagine having a business logo with numerous colors, lines, or graphics – it looks chaotic. On the contrary, having a simple logo will make a good impression on potential customers and make your brand look real and good.
Moreover, a logo has to be focused on the concept – it should deliver a single story and not an entire book. This is needed because a logo must be worked on a range of apps and in various sizes, from signage on a building to website icons in a browser header.
3) Treasure the sketch board
How about sketching your logo on paper so you visualize how it will look? Well, according to me, it’s a great idea for an app also! However, you can record and draw as many times as you want to get your perfectly suitable logo. Sketching also helps it easy to put shapes exactly where you want them.
You must remember that you will always have time to digitize your marks later. And when it comes to explaining the design ideas to clients, before digitizing a mark, it can be helpful to share sketches, making it simpler for them to imagine the result without distraction from colors and the layout.
4) Consider broader identity
Sometimes, a logo does make a difference, but if there is any supportive typeface, it will enhance the importance of that logo. That’s why it is always recommended to describe or present the logo with a power-packed logo that includes context and design. If you're not sure, then read the logo design mistakes that people usually make while designing a stunning business logo.
For every client, the bigger picture is important, so always consider how the identity works when the logo isn’t shown. Why? A symbol will make your brand look good, but adding some text will give a stronger and better output.
5) Follow the black and white concept
Following the black-and-white concept of designing a logo is always a good option before adding colors. Filling colors afterward will help you get a clear idea of how the logo will look.
All you need to do is to take a pencil, draw the idea on the paper, see the lines, observe the shape, and other related things. Once you’re all set with confirming the logo, you just need to decide whether you want to add colors to it or keep it as simple as it can be.
6) Make people smile
Adding more fun to the logo is what people are looking for. Let’s take the example of the logo of Amazon. How fascinating it seems when you know the company you’re working with or buying products is always with you. And how can you know this? Simply by seeing their logo, we can make it.
Hence, when designing a logo, it is important to ensure that the logo is appealing and explains the company's concept that they are considering their customers as their family and their preferences.
7) Keep it appropriate
Make sure the design you select for the logo must be relevant to the services, activities, or ideas. A beautiful typeface will be suitable for a restaurant more than it will for a kid’s nursery. A bright yellow and green palette will not help your message engage with male pensioners.
However, designing a mark that comprises a resemblance to a cross or swastika, regardless of their services, is not going to work. This is why it is always recommended to design a unique, creative, and business-relatable logo, making it easier for your clients to understand your business idea.
8) Always make a difference
How will you feel if your designer gets you a logo similar to your competitors? Of course, it would feel worse. However, if you being a designer, use your client’s competitor style, colors, typographic style, palette, and even the brand name, then it won’t make your clients happy and satisfied.
This is why it is always necessary to offer your clients something out of the box. Go for a simple yet attractive logo design that not only depicts your client’s brand but will also help them get well-recognized in the industry.
9) Remember icons aren’t important
It is not a compulsion that only symbols can help you get a striking logo; sometimes, wonders are also expected from letters. Let’s take the example of Google or Pirelli. We all know these brands do not have any symbol in their logo. Yet, these brands are doing great in the market.
So make sure, if you’re planning to add a symbol to your client’s logo, you should also consider using only the letters to create a striking logo for your client.
10) Don’t be just literal
A logo doesn’t have to showcase what the company is all about because the more intellectual the logo, the more persistent it can become. Generally, you would show your heraldic crest or maybe a factory if it was a family business, but symbols don’t depict what you do.
Instead, they make it clear who you are – as a company. Hence, it is always necessary to design a logo that shows what your company is about. It should help people or potential customers recognize your company by simply glancing at your company’s logo.
The Final Words!
Everyone wants their brand logo to be out of the box, and by reading the above-mentioned secrets, now you might be completely ready to get your logo, isn’t it? Now that you’ve read our surprising tips for designing logos let us know what you think of these pointers and how you want to take your logo designing process ahead.
However, if you have already hired a logo designer for your branding purpose, don’t forget to ask about these tips. Let’s see, did they know about them or not?
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