Why Company Logos Suck and How to Fix Them
Think of the golden arches from McDonald’s or the swoosh from Nike.
When people see these famous logos, most are able to instantly form associations with the brand. The first with fast...
Understanding the Characteristics and Tenets of Any Brand Strategy
Marketers with every advert or plan, always try to tell a story to their audience. Their primary objective is to educate the population so that they can capture the attention and...
