Do you plan to start a blog with a student portal? After understanding what is a blog, the next things you will need to understand is how to monetize your blog posts to make them more SEO-friendly. The truth of the matter is that many bloggers do not take advantage of the huge potential they are likely to get from their blog.
According to a recent study, it was noted that only around 60% of businesses had blogs. Out of this number, during the last year, 65% of blogs haven’t been updated in no way.
In order to reap the benefits of a website, you need to provide fresh and relevant content. This on top of doing basic optimization of blog posts. If you do not understand what is SEO, here are a few tips that can help you get started.
1. Research and use long-tail keyword
Ensure that you do a lot of keyword research for the purpose of on-page optimization. There are chances that you are already using keywords without knowing it by providing valuable content on a particular topic.
There are various keyword research tools that you can use to make research on the relevant keywords and even spy on the words and phrases that your competitor are ranking for.
One of the best SEO tips is to focus on using one or two long-tail keywords in each blog post. Even though it is alright to have more than one keyword in a post, ensure that the post’s focus is narrow enough to a point where you are able to spend time optimizing for one or 2 keywords.
The advantage of the long-tail keywords is that they help your post to remain focused on your audience’s specific goal.
2. Your primary keyword must be in the header
The title of the blog post is the first step of the reader and the search engine in determining whether your content is relevant or not. Therefore, you need to include your keyword here. This is referred to as a title tag in the search result.
Ensure that your keyword is included in the first 60 characters of the title as this is where Google cut titles on SERPs (search engine result pages).
If your headline is lengthy, you will need to have the keyword at the start, or it might get cut off in SERP, and this may make your post irrelevant.
3. Avoid keyword stuffing
One of the biggest mistakes that you can make as a blogger is to think that optimizing your blog posts for keywords is all about putting so many keywords in one post. This is currently counter-productive as search engines consider this to be keyword stuffing.
Besides, it also makes a bad experience for the readers of the post; factors that many search engines are prioritizing while answering the visitor’s intent.
Make sure that you are using keywords in your posts in a manner that doesn’t feel unnatural or forced. Even as you use a particular keyword, avoid overstuffing it. Ensure that it sounds natural and will make the person click on your site
4. Write relevant meta descriptions
If you already know how to start a blog, you definitely need to understand how a meta description works. The meta description is the additional text that often appears in SERP allowing the reader to understand what the link is all about. The goal of this part is to give the readers and search engines enough information on the content of the blog post.
For instance, if you offer essay writing, you can use a long-tail keyword such as ‘pay someone to do your assignments.’ Long-tail terms like this enable both your audience and Google to understand your content better.
It is worth noting that nowadays, there is no guarantee that your meta description will be pulled into search engine result pages like it was the case sometime back.
Google now pulls other parts of the post including what was searched for. The goal is to provide the searcher with optimal content around how the result matches the exact query.
5. Match keywords with images you post
There should be
more to your articles than just texts in your lifestyle
blogs. You will need to include images that can help to explain the
content. Bear in mind that search engines will not only want images: they
choose images that have alt text since search engines can’t see images like we
humans do. When you use the alt text in the image, it tells them what the image
is about. This helps to rank these images better in the Google images results.
The use of Alt text also offers a better experience for the user as it displays what is contained in the image when this can’t be found or displayed. This can help to improve accessibility especially for people who have poor vision or are using screen readers.
To get a bit technical, an alt text is a character that is usually added to an HTML image tag. You can learn how to math keyword with images from the leading keyword research tool.
If you would like your business to be visible and to grow, you need to do whatever is within your means to land to the first page of Google. When you follow the above simple SEO tips, you can easily rank highly on SERP, increase traffic to your site and the rate of customer conversion.
However, you need to understand that search engine optimization is something that keeps on changing every day. Therefore, you need to keep yourself updated on the Google updates that keep on happening every now and then.
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