Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, she is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker.
Lead generation strategies using quizzes and surveys are often overlooked by many businesses which allows people to get involved with your products for the first time. This allows to clear all the gaps and frictions and also helps you to get yourself a highly effective strategy that asks people for a little interaction with your brand to grow your business.
But the good, old-fashioned lead quizzes and surveys still work wonders and are among the best and simplest ways to generate more leads and grow your business.
It’s just a matter of knowing how to use them to your advantage and appeal to more prospects.
So, have a look at some of the best quiz and survey strategies, try them out, and see the results for yourself.
1. Have a Compelling Offer
While most of your loyal customers would probably be willing to answer a few questions for you, this isn’t the case with your prospects. You have to lure them in.
To encourage your leads to take the quiz, or answer a survey, you’ll need to give them an incentive. This can be in the form of a discount, a voucher, you could make it a competition and offer special prizes to the people with the highest scores, etc.
A tempting offer and an interesting quiz can make for the best combo that’ll help you generate more leads.
2. Keep It Short
Nothing will dissuade your prospects from taking a survey or quiz quite like lengthy, time-consuming questions. If it takes more than a few minutes to complete, they often don’t think it’s worth their time and effort.
It’s likely that your leads will be taking the survey during their lunch break or while they’re sitting in the waiting room somewhere. Their time is valuable, so respect it.
Be concise. Keep your questions short, and ensure that they don't demand long answers. Don’t ask for the information that’s of no use to you, and be straightforward.
3. The Multi-Step Approach
If you must have a longer survey and there’s no going around it, go for the multi-step approach. Don’t present all the questions on the same page, but rather show the questions one at a time.
This way, even though the survey is lengthy, it won’t appear as such. The same goes for your lead quizzes. When the questions appear automatically one after another, it will be much easier for your prospects to participate in them.
4. Make It Fun
Quizzes today are seen as entertainment, and it’s important to keep it that way if you want to generate more leads and grow your business.
Making a personality quiz, for example, is always a good option, just make sure that you tie it in with your products or services.
Let’s say you’re selling clothes. Creating a personality quiz that matches quiz takers with a particular style, then offering the clothes for that style is the best way to capture leads.
5. Personalize Your Lead Quizzes
Personalization plays a big role in any marketing campaign or lead generation strategy. Over 96% of marketers believe in the value of personalization, and for a good reason. People respond to it.
To personalize your lead quizzes and surveys, you’ll, of course, need to know your target audience pretty well.
Based on your audience’s interests and online behavior, you can offer them different quizzes and surveys when they get on your page.
Using personalization software, you can gain insight into your target audience’s preferences, then create the quizzes and surveys that’ll appeal to them the most.
6. Take Advantage of Social Media
With about 42% of the global population using social media, there’s essentially no limit to the number of people you can reach through these platforms.
Sharing your lead quizzes and surveys on social media will allow you to increase their visibility and give you even more options for personalization.
Take Facebook, for example. The platform allows you to target highly specific audiences in just a few clicks. Instagram is basically the same.
To grow your business and generate leads, using social media to share your quizzes and surveys is a must.
7. Have Shareable Results
The average quiz is shared on social media about 1,900 times. The more shares your quizzes get, the more you spread your reach.
But, to ensure that your lead quizzes get shared, you have to have shareable results. This means you’ll want the quiz results to be positive and interesting, and leave the leads feeling happy.
Use compelling headlines, eye-catching images, and clear CTAs.
8. The Follow-up
Your lead generation strategies don’t stop after you’ve gathered the information that you needed. You have to nurture the relationship with your prospects and ensure they become buying customers.
If you’ve followed the first step and provided them with a compelling offer, deliver it in exchange for their email. Make sure to send them a “thank you” email as soon as they’ve finished the quiz/ survey, and keep in touch with them.
The Bottom Line
Lead quizzes and surveys are an excellent way for businesses to grow and expand. All it takes to create an effective quiz/ survey is some research about your target audience and some creativity.
The most important things to keep in mind when creating lead quizzes and surveys are:
- Have a compelling offer that’ll encourage your prospects to take the quiz/ survey
- Keep it short and simple
- Opt for a multi-step approach if there’s no going around lengthy questions
- Make it fun
- Personalize the content as much as possible
- Use social media to your advantage
- Ensure shareable results
- Keep in touch with your prospects after the fact
As one of the simplest ways to generate leads, quizzes and surveys can prove to be invaluable to your business. Following these steps will ensure that your prospects quickly become your loyal buying customers.
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