15 Essential Instagram Tools Every Content Creator Needs

/ August 5, 2019 | 9 Mins Read

15 Essential Instagram Tools Every Content Creator Needs

Want Increase followers on Instagram? Then using Instagram Tools is a must. Here we have listed the best ones for you according to your different needs.

This blog deals with the 15 most needed tools to help you or your business reach glories and your dream goals. Instagram today is one of the fastest-growing apps with a fan following of 800 million from all sections of society. 

However , do you know Instagram can be a big source of revenue generation for your business? To leverage Instagram for business you need Instagram growth service. 

Now what's an Instagram growth service? 

Instagram growth service, as the name suggests is any service that will promote the growth of your business through Instagram. Instagram growth service is obtained generally through Instagram tools.

Recommended: Instagram Marketing: Why Your Small Business Needs​ Instagram Automation Tools to Scale

So here I present to you the Instagram tools that will make your activities on Instagram much more streamlined and easier. 

A. Instagram Design Tools 

1. Snapseed

OVERVIEW: 

Snapseed is a photo-editing application first developed by NIK software but now acquired by Google. Any Instagram user will require editing assistance in creating great pictures even if they have great photography skills. These days 3D visuals and artistic creativity on regular photos are the new trends. This instagram tool has got varied tools, looks, and filters to add on some magic in your photos. 

PROS: 

It is easily downloadable in Android and iOS applications. It is user-friendly. It provides unique tools like tune image, transforms, and spot repair, etc. The filters range from lens blur to vintage to HDR scape. They have got beautiful frames to match your occasions. Fortunately, these all features are free of cost and devoid of any annoying ads, which we know how much we hate.

CONS

It is a bit complicated to use. It is something not everybody can catch up on the first time, so a beginner needs time to learn before uploading anything. There are some limitations in sharing your content on Facebook and Twitter. There are no content-aware effects and layers provided on Android. 

Our Take:

This is a go-to app for uploading edited pictures and videos on Instagram. If you are satisfied with the editing features Instagram already has, then this app might not be an absolute necessity. Having said this, you should still give this Instagram tool a try! 

2. Canva

OVERVIEW: 

Canva is a graphic design tool loaded with tons of functionalities to fulfill all your social media requirements through their pre-prepared 60,000+ templates. This allows you to create customized creatives for your campaigns in a jiffy.

PROS: 

It is a very versatile app. It runs on the browser through the drag and drop technique as well as on Android and iOS. It can be used to prepare brochures, company logos, labels, invitation cards, WhatsApp status, resumes, menus, and the list goes on. Its basic facilities are free. It also provides paid services if you need them for big business programs and huge teams. 

CONS: 

Canva’s creative users seem to be fed up with the templates and photos available in it at present as they are no more engaging to them. It becomes clumsy to use it on smartphones as they require big screens and work efficiently with lightroom. But don't worry, the owners are regularly working on its updates. 

Our Take:

It is an Instagram tool every marketer needs when the designer is not around. Very helpful for last minute editing and graphic creation.

3. Vsco

OVERVIEW: 

Vsco is a solid photo editing app and much in demand among teenagers. It also has got preset filters and makeover tools.

PROS: 

Its toolkit feature helps you to make finer adjustments in the skin tone, clarity, sharpness, vignette, saturation, and other properties. One can edit short videos and photographs by adding hashtags and captions. Overall it is very simple to use and available on both Android and ios.

CONS: 

One of the most viewed flaws in this Instagram tool is that it doesn't provide privacy as anyone can view your edits on the Vsco app. Also, there can be some issues regarding the import and export of items, such as huge-sized videos.

Our Take:

Vsco provides some very subtle and smart edits, it is a must-have if you want your images and creatives to look different.

B. INSTAGRAM VIDEO APPS

1. Later 

OVERVIEW: 

Later is an Instagram tool to effectively manage your videos on Instagram. It is a must-have tool for social media influencers who want to make their video strategy on Instagram strong as it also helps in managing video content on the app through scheduling, and more.

PROS: 

Its job is to help you to plan, schedule, publish, and measure the results of any of your social media accounts, mostly the video Instagram posts. It can be used by marketers, business owners, and independent content creators.

CONS: 

This app is loaded with too many features and therefore,can be a bit complicated to use. 

Our Take:

This will take some time to master but is a good tool to start your video editing with. 

2. Boomerang 

OVERVIEW: 

It's an app owned by Instagram. It is available on the Instagram app, and hence you don't need to download it. It's used to create a 1sec video loop. The boomerang can include photos or small activities. It is a mix of gifs and stops motion. 

PROS: 

It's extremely easy to use. Nowadays it is more in demand too. It helps you capture small moments which you tend to miss out on long videos such as blowing of candles, your baby's first steps, etc. On Boomerang, you can even apply pre-build filters available on Instagram and add music on them too.

CONS: 

We couldn't find any major issues with this app, except that it sometimes doesn't work well on iOS devices. This, we think, cannot undo the fun the users get by using this app.

Our Take:

It is a must have classic app for every content creator, marketer, or anyone who wants to upload great micro video content on Instagram.

3. Life Lapse 

OVERVIEW: 

Life Lapse is one of those video apps that help you create professional quality videos, without needing expensive equipment, and a studio.

PROS: 

As the name suggests, it helps you to create personal time-lapse videos and stop motion videos. You can use a series of photos to turn them into a video show. It is free of ads. There is not much editing required, and easy to align with too.

CONS: 

The app requires storage capability and good software to run smoothly. It may take time to efficiently process the files. 

Our take: 

If you are a fan of slow motion videos, then you must have this app on your device.

C. INSTAGRAM MANAGEMENT TOOLS

1. Hootsuite 

OVERVIEW: 

It is one of the best management tools that will allow you to be active on social media 24x7. Hootsuite  helps you to never miss a post with its post scheduling features. It also helps you generate good reports. Launched in 2008, it has been the go-to social media management tool ever since.

PROS: 

This Instagram Analytics tool serves you through its multi-media linking property, where it sends real-time statistics and updates through emails. It is very quick in updating your posts to multiple platforms simultaneously. So it is time-saving. The app has regular software updates. They arrange interactive seminars for the learners. 

CONS:  

Its users may encounter a problem due to the clumsy way of presenting the streams. Hootsuite does not offer IG links on unpaid services for small family Instagram influencers until they become famous enough to buy a paid subscription of it.

Our take: 

A must have social media management tool for businesses, marketers, and influencers. It is easy to use and is smart. 

2. Combin 

OVERVIEW: 

Combin a revolutionary Instagram analytics tool for those who want to invest more in their target audience. It has got inbuilt spy-like technology to help you find users who have similar interests as your work. 

PROS: 

It helps you engage followers who fulfill your criteria. They don't attract vague likes and posts. You only need to focus on relevant hashtags and locations to gather a large crowd. It makes your work less by deleting irrelevant and non-relative accounts who are not much interested in your work.

CONS: 

This is not a bot app. It is labor-intensive work and makes you manually input the related data based upon which it will show you the results. Thereafter, it is your choice whom to follow and whom not. There are also very few customization options available. It is too simplified. 

Our take: 

It is a very rewarding app for lead generation as it helps you find the right audience. An absolute must-have.

3. Sendible

OVERVIEW: 

Sendible is a leading social media management platform that helps you to publish, collaborate, and analyze your account information in one go. Multiple brands are being used at large scales for positioning and automating their business ideas on virtual stands.

PROS: 

It comes with powerful techniques to delight your clients at every step of the way. Its unified priority inbox is the most loved feature of all. This helps to deliver important conversations from multiple resources into a single stream. 

Its way of presenting the reports is remarkable. It represents meaningful and impressive-looking insights in the most understandable ways. It saves many hours for the curators through its compose box feature that helps you schedule your posts in bulk in the most sophisticated manners with zero errors. 

CONS: 

The existing users seem to be unsatisfied with its clumsy inbox feature and calendar settings. The services offered are expensive. Dashboard loading time is slow. It has limited reporting analytics.

Our take:

If you want to leverage the power of data in your Instagram marketing efforts, then the tool will let you do just that. It has great reports to gauge your Instagram marketing efforts.

D. INSTAGRAM HASHTAGS GENERATOR TOOLS

1. Kicksta 

OVERVIEW: 

Kicksta is a social media platform that helps you gather organic followers and likes with real-time manual working. It doesn't use bots and spam methods to increase followers. 

PROS:  

You don't need to share your Instagram password at any moment nor lose any kind of money as you can anytime cancel your subscription. It has a creative plan and a professional plan with distinguished features in each of them according to the need. It ignores new accounts, private, inactive, and suspicious accounts, which render the user data safe. 

CONS:

Pricing is high as compared to other apps. Its actual growth is through likes and their analysis. Gives no free trial, and major support is limited to the premium planners. 

Our take: 

You would love it's subscription plan. It helps you alter your plan according to what you need. If you are new to a hashtag generator tool then you need to stay away from this, because there is no free trial for you to see if you actually need such tools.

2. Flick

OVERVIEW: 

Flick is one of the most advanced tools for enhancing hashtag strategy. By using this, you can gain more followers by finding the right hashtags and ranking on, for free. 

Pros: 

It has got a variety of reliable metrics behind every hashtag. It gives you real on-time average likes, media count, average comments on your posts section. The advanced hashtag metrics include the data on the traffic generated by a particular post, the competition score, and the estimated audience you can reach by using it. It keeps updating its hashtags every day.

CONS: 

The users face problems while saving the hashtags they have already used for future use. 

Our take:

A must have tool. If you are really looking to leverage data then you will love this app as the reports are very detailed. 

3. Tailwind 

OVERVIEW: 

Tailwind is an app that can skyrocket your posts with the help of mind-blowing captions and hashtags. It has got other features like post scheduling and building custom designs.

PROS

The user interface of this app is attractive. They have tutorials for new app users, which is commendable.

They give you the latest trending hashtags and the optimal time to use them.

CONS

There are not many cons with Tailwind. But, connecting multiple accounts can get complex, but it's only a one-time thing. Without going through the tutorial, you might find using this app a bit complex.

Our take:

It is a great tool to use for finding hashtags. It might get a bit tricky if you're using it for the first time. Don't forget to go through the tutorials first.

E. INSTAGRAM ANALYTICS TOOLS

1. Social Sprout 

OVERVIEW: 

Social Sprout gives you the platform to manage and analyze your business campaign under one roof. 

PROS: 

It has got a well-organized dashboard that makes it simpler to use by everyone. Monitoring your viewer's messages and email replies becomes easy. Post scheduling tasks are resolved with no hassles. 

CONS: 

It has got limited social media networks under it. It is currently priced higher than its competitors. 

Our take: 

One of the best social media management tools to have. The product is highly versatile.

2. Iconosqaure 

OVERVIEW: 

Initially called STATIGRAM, Iconosquare  provides you with efficient analytics and followers range and measures fans. It is useful for all business types. 

PROS

It has an array of features other than reporting and analytics, such as real-time post-performance, data filters, followers' growth management, identification of top followers, and tracking influential posts, profiles and locations. It does advanced scheduling too. 

CONS:  

It is limited mostly to Instagram and Facebook. It does not separate organic and paid posts. There is difficulty in tracking comments. It is expensive.

Our take:

If you are okay with the cons mentioned above, then you must have this Instagram tool.

3. Socialfox 

OVERVIEW: 

SocialFox is a complete guide to your influencer marketing on social media. It is a digital marketing site filled with CRO websites, Google and Facebook ads, and SEO services.

PROS: 

It is consistent in maintaining the brand's image and searches for the best influencers that match your needs. They treat influencers as partners and believe in establishing real trust in relations. Their campaigns are well organized with set guidelines and the best Instagram analytics tools. They show a good response to their connected communities also. 

CONS: 

It is not available in the play store and is still in the developing stage.

Our Take: 

It is a good Instagram tool to have if you are looking to start influencer marketing. But as we said in the cons, we would suggest you wait until this app is fully developed.

Conclusion 

Instagram is the most popular social media platform for marketers and businesses looking to grow their audience online, and reach out to them.

To do this effectively, these Instagram tools are imperative. Not only do they help you create smart posts, but also allow your brand to appear hip and cool.

Also, if you haven't used any of the Instagram tools mentioned above and have a decent following,know that a successful business like you should start exploring the potential of these Instagram tools.

These tools will also help you stay consistent and keep posting everyday. You need to be consistent with your posts, IG TV videos, and live sessions which is the only way to grow on this social media platform.

More importantly, these tools will keep your followers engaged, help you also gain new ones. Monitor and keep on updating your hashtags with time. Also, promote your account legally.  

Deepak Sharma is the Founder and CEO of with Startups.com – A Digital Marketing Company in Gurgaon for startups. As a serial entrepreneur, Deepak has worked across sectors and countries, and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.

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