Ashwini is passionate about Business, Entrepreneurship, E-commerce, and Digital Marketing. She is working with Acquire as a digital marketing executive. She is a free soul and adventurous scholar who spends her free time with herself, loved once, music, as well as watching & playing sports. She is ocean addicted and on roads being a thrill-seeking traveler to get new experiences as she looks at life as our very own works of art.
Having a tough time of spending countless hours on social media to increase brand recognition? Know how to hire social media Virtual assistant and its benefits
In the age of social media dominance, businesses need to have a social presence. Therefore, it is expected by companies to be available across popular platforms. Considering the growing acceptance of social media, more and more organizations are coming on these platforms.
User-friendly interface and mass acceptance have certainly made it tempting to be on social media. An accessible and simple solution to connect with billions of people.
Certainly, it’s easy to be present on social media; but the task is to be available on these platforms for your customers. Therefore, it needs manpower, which also means an increase in the cost.
As a business, you can overlook the additional cost if it gets you committed customers, but the real problem is to hire the right candidate to do this job effectively.
Hiring the right talent for the right job is the key to a successful business. But we all know, it’s easier said than done, especially for a start-up or an SMB.
Acquiring and retaining a resource is expensive, and at the beginning of your entrepreneur journey, you need a cost-effective way to manage your workforce. A virtual assistant (VA) can help you solve this problem.
In a post-pandemic world, virtual hiring is the new trend. Here is your hand-book of why you should consider it too. But first thing first –
Who are virtual assistants?
Simply put, they are people who provide you with specific services from a remote location, usually from a home office. They can be a Digital Marketer, Social Media Manager, Accountants, Customer service representative, or someone who handles your simple day-to-day work.
In simple terms, a virtual assistant who manages your social media will be a virtual social media assistant for you.
Why do you need a social media assistant?
According to Forbes, people from all walks of life are adjusting to the new digital landscape. Consumers are relying on different platforms for content, and the demand for more content is continually increasing.
For brands, its, therefore, needs to be created to meet a broader audience in multiple places, including older generations who embrace the digital lifestyle.
As brands and consumers have evolved, so have social media platforms themselves, continuously improving and updating to meet the ever-growing consumer demands.
Components of Social Media Marketing
Since we are talking about social media assistants, let’s also take a look at social media marketing components that your resource should be able to handle.
There are 3 components of social media marketing-
While strategy gives you a blueprint of how your social media profile should look like, what it will talk about, and what platform you should choose for your objectives, content, and creatives will help you implement that strategy effectively.
When you hire a social media virtual assistant, make sure you discuss these in detail and understand their overall perspective. It will help you find a more effective resource who is equipped to handle your social presence.
10 reasons why you should hire Social Media Virtual assistants
After a sneak-peak into who a social media assistant is and what they do, let’s take a look at what benefits you can expect when you hire one.
There are several reasons why a business must hire a social media virtual assistant. However, the immediate need may differ from company to company.
Here are 10 reasons why you should hire social media virtual assistant for your business-
1. Creating a brand value
After your website, your social media profile will create brand value for your customers. It will build, shape, and nurture the image of the brand and the product.
Since all most popular social media platforms have millions of users, your social media will have broader appeal and reach. Thus, it will create a brand value and personal connection with the existing audience and tap into new market segments.
2. Building Loyal Audience
Once you hire a social media assistant, the content they will post on platforms will be specific to engaging your target audience.
Once your audience is engaged, they will pay more attention to what you say, what you sell, and what goes behind creating their favorite product. Engagement will build loyal and invested customers.
3. Insight for audience interest
In virtual marketing, the most important aspect is to know what your customer wants. That’s the basics of marketing a product.
Most businesses fail because they do not gain this inside about ‘what their customers want?’. This complex problem is solved by social media engagement analysis.
Acquiring the data and analyzing it is not an easy task, but certainly, an experienced Social Media marketer should help you in this matter.
4. Reduction in Marketing Cost
Marketing is an essential but costly affair for start-ups. Thankfully, social media has made marketing an effective and economical affair.
Creating a powerful social media profile and regularly sharing engaging content will generate more revenue than the traditional marketing channels.
5. Specific Targeting
Before the 21st century, marketing was generalized. It means you will put some ad banners at strategic locations, and everyone will see that.
Usually, there was no way to track how many people saw that, if they like it or not, if they need the product, or even considered buying your product. So most of the time, people were shooting in the dark.
With social media, the situation has changed. Now, you can show the ad to the interested person, located in the geographical area you cater to, and have the monthly income to buy your product.
6. Employee Cost Reduction
When you hire a social media virtual assistant, you will significantly reduce the cost of your business maintenance. You will save on infrastructure set-up, logistic support, employee assistance, or any other expenses that you will put in for setting an office.
Social Media VA’s are trained professionals and can start working for you immediately, saving on their training and on-job learning costs.
7. Customized solution for your need
In contrast to hiring a full-time employee, you can hire a social media virtual assistant on your need basis. In addition, you get the option to hire them as full-time employees, daily or on an hourly basis. You can also hire these Social media marketers for a specific task.
You can hire a social media assistant for only content, or creative, or both, or even just for strategy building for your brand.
It gives you the freedom and flexibility to choose as per your requirement.
8. Time-saving option
When you are involved in a remote working system, you get to avoid the biggest worry of office commute - the traffic. Not only it saves hours of your daily life, but it also creates room for more creativity and productivity.
Usually, experienced virtual assistants are very effective and have worked on several projects. They often come as an expert that does it all and solves most of your problems.
9. Hassle-Free Work Management
Since you hire a professional remotely and pay them based on the deliverables, managing the output becomes accessible and business-friendly.
Your workforce is paid by what they deliver, not by how many hours they spend in the office. This creates a hassle-free work management process.
You do not need to send them constant reminders or actively monitor what they are doing. They take responsibility, and that’s the biggest asset of going virtual.
10. Peace of mind
Hiring a VA has many advantages, but the best you will have is mental peace. They are a tailored solution for your needs, making them cost-efficient, professional, flexible, and responsible for their work. It takes one thing off your head and gives you time to create a work-life balance for yourself.
You have hired an expert, and now is the time to trust them to do a good job.
Social media assistants are an essential part of your business marketing. However, it’s best to hire a social media virtual assistant in the initial phase of your business. The sooner, the better.
At some point, you might even consider a DIY approach, but mark my words-hiring a professional will make a significant difference to your company’s future.
We have seen the growth of social media ourselves, and we know how it has transformed our lives; now, it is transforming our businesses.
Several businesses have grown into multi-million dollar companies, just through their digital and social media marketing. Social Media presence is breaking the boundaries of what a company can achieve for their audience and themselves.
Invest in your brand value; it will get higher returns. Start today, and you will have a much brighter future tomorrow.
Now that you know the advantages of choosing a Virtual assistant, start your journey of hiring a Social Media VA with Virtual Assistant companies catering to your requirement. Start your search and explore the possibility with flexibility.
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