Being a content marketer at The App Solutions, Michael Shannon strives to help brands to plan effective business strategies including creating, publishing and distributing content for a targeted audience online. With 5 years of rich domain knowledge, he loves to share his views on modern technologies through his well-researched content pieces
The base of profitable Business is Leads that are converted successfully in Customers, so every business need to strategize the Lead Creation & Management
Now that you’re on your business second or third operating year, you may focus on new things that might impact your revenue. Have you ever wondered why some companies grow by something around 500% each year while others fail in a couple of years or less? Generating leads effectively is crucial to increase your revenues. It is simple if you understand which strategies work best for you.
We recommend trying all the 12 strategies offered in this post as they boosted the performance of many online businesses in 2018. Here we go!
1. Master Lead Management
Before moving to the specific steps, try to cover the concept of lead management in general. The five basic stages include:
- Lead capture
- Lead qualification
- Lead nurturing
- Lead routing
- Lead attribution & reporting
The main idea is to get the right people doing the right job after defining the product/service, planning the process, and enabling technology.
2. Come up with Catchy Headlines
The best attention-grabber in most cases is the effective headline. First of all, Google and other search engines like posts with great headlines. Second, if you have an eye-catching title, the chances users will click on it and read the entire text go up. However, make sure that the heading corresponds to the information provided in the text. Otherwise, the users will leave as soon as they open the link.
You may have alook at Upworthy or BuzzFeed – companies that specialize in creating outstanding headlines. The most effective ways to title your post are:
- How to…?
- I Tried [Something], and It Worked!
- N Ways to Improve/Decrease/Build…
- Find Out/Discover/Learn…
- Shocking Facts about…
- Brief Guide on …
3. Update Regularly
Experts admit that businesses should post new blog articles at least twice per week or refresh their landing pages at least once in a half year. On average, websites that have posted new articles with that frequency managed to increase their traffic by roughly 20% in 2018!
At the same time, the frequency should not tarnish the quality and reputation. Give your best writers some time to compose the powerful content supported by facts and statistics. Also, dedicate some time to developing supporting elements such as pictures, videos, infographics, etc. Check the trends to decide on the topics for your upcoming posts.
4. Pick Long-Tail Keywords
The importance of search engine optimization (SEO) should not be underestimated, and the greatest part of this activity is associated with selecting new keywords and key phrases. You may insert them in already existing posts to improve CTR and other indicators of success or come up with new texts based on the SEO requirements. Except for looking only at the high-volume keys, consider so-called niche keywords that might have a volume of 1,000 or even less. Depending on the keyword difficulty, you can attract new customers thanks to the industry-specific keys that are rarely searched.
5. Contribute to Successful Websites
We are not talking about advertising the products and services of other businesses. It’s rather about becoming an independent writer for some highly attended, known blogs or news websites. Forbes, Huffington Post, New York Times, and others are looking for the worthy candidates regularly. You can also contribute to some popular YouTube channels by shooting short videos especially for them. Your brand will get a mass exposure thanks to cooperation with such giants of media. People who trust well-known labels will start trusting you as well. Contribution helps with search rank significantly.
6. Add an FAQ Section
If you do not have a FAQ or Q&A section yet, come up with one. Make sure to include all the essential questions users may face. Except for the improved leads, the availability of this section makes it possible to save your precious time answering the same questions over and over again. Second, users will not have to waste their time as well. Most of them hate typing large questions and waiting for the answers, so questions and answers blocks are really useful. Besides, you can involve extra keywords when writing questions or replies.
7. Optimize Your Website
As far as more and more people start viewing websites using their mobile devices and tablets, you should think about optimizing your website content so that it is correctly displayed on all types of devices. Sometimes, navigation, design, and some other nuances may look completely differently on different devices: while your website may look perfect on the personal computer, it will appear as a total mess on one’s iPhone or Android device due to the lack of optimization. That is why you should hire some experts who know how to tie a ribbon around your website for sure.
8. Optimize the Content
There are some factors that predetermine the way people view your content. Among other critical factors that influence the success of your content, you should also consider:
- Grammar, spelling, and punctuation
- Readability index
- A number of conjunctions, etc.
You can check and fix all of these metrics using some special tools like Grammarly, Hemingway, Copyscape, and other available software. You should keep on polishing both outdated and new articles until they are perfect. We recommend optimizing the old content if the indicators of success like traffic fall rapidly. New images, as well as fixing mistakes, might help!
No matter how far businesses go in a technological sense, the old good word-of-mouth technique is still effective. It motivates consumers to try goods more than other strategies listed in this post as people tend to buy the same things as their relatives, friends, colleagues, authorities, etc. They often discuss purchases in groups, and all that they can trust in such cases are words. You would probably trust your mom or spouse more than any salesman or advertising no matter how good it is. Think about launching creative word-of-mouth campaigns using a Decision Matrix and so-called 7-step process. Perhaps, you can simply start sharing information about your business with people you may know and leave the rest to their impressions and ability to provide feedback to others.
10. Creating Engaging Stories
People tend to believe in the effectiveness of some goods or services once they hear some success stories from real life. You may leave feedback on your website from a customer’s name explaining how the service or product you offer helped this imaginary person. You can share both stories of success and failure as they both matter. Think about which problems modern people may face that your business can help with. If you produce cosmetics, for instance, you may share how your favorite cream aided you to get rid of the scars or acne once and forever. Mention that you used to suffer from school bullies because of the extra weight, and the supplements you used to invent by yourself changed the situation for better. Those are just some of the creative ideas you may use. Make the audience want to respond to you and try what you offer!
11. Do Not Forget about Internal Links
Your blog should be informative not to scare off the potential readers. However, it is a great chance to motivate them to buy. Instead of the endless buttons with call-to-actions that may start to annoy the visitors, include 2-3 links to other blog posts and 1-2 links to the order page and home page, for instance. Sooner or later, this chain will take your user to the order form. The best idea is to provide links to the related informative articles as well as landing pages offering services or products that can help to solve the problem discussed in the post. For example, you may describe the latest trends in prom dresses and stress they cause since it is difficult to find cool clothing for an affordable price. That is where you can get them with your link leading to the page with catalogs and prices where potential customers will purchase your goods. The links should always look natural as well as anchors!
12. Check If Your Website Is Responsive
One of the worst things that you can do is ignore comments and feedback of your actual customers or potential clients. Make sure to read every message they send and every comment they leave on your blog, forum, and social media. They will appreciate your response. It is the best way to show that you really care about each customer. It is also your chance to resolve some disputes in the most beneficial way for all sides instead of losing your reputation because of some complaints and negative reviews. Do not hesitate to apologize for any inconvenience that your business may cause to your customers.
The final advice that most of the experts in lead generation give is to present a unique selling proposition (USP). There might be hundreds or even thousands of companies doing the same as you do. To withstand the rivalry, you should think about a special offer, your USP that will make you look more attractive to your clients than other services. Altogether, these lead generation strategies guarantee speedy growth in revenue!
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