Aadyasha is an experienced Digital Marketer at Acquire and a content writer specializing in marketing. Apart from that she enjoys dancing and loves to spend free time exploring nature.
In an increasingly competitive digital buying world, there are some do’s and don’ts when it comes to encouraging customers to buy items from your business. Is your website reaching its full potential? Use CRO to make sure.
Everybody wants to make more money from their website or ecommerce store. That’s only natural. And they don’t want to have to spend a lot of money to increase sales. Also natural.
What many people don’t do well enough is optimize their site to make conversions. Often, you need special software or have to pay somebody to redo your landing page.
You can use conversion rate optimization strategies that don’t even cost money to implement. Optimizing your site and testing it to see what works takes some time.
If you have the time and the patience, try these conversion tips to make more money.
1. Sell the link
When you describe a product you link to and want people to click and buy, you can’t just place the link strategically and think it will convert. The key is to send leads to your offer when warmed up and not cold.
Hopefully, the offer landing page is itself optimized and will help the conversion, but you need to budge them before they click.
For instance, if your link is to buy Bitcoin easily, you don’t want to place that link in a block of text about buying Bitcoin. You want to help the reader understand why they should buy Bitcoin and help them understand why it will help them solve a problem they are having. By explaining this before the link, they are enticed to click as they can envision the benefits of buying before they even reach the offer.
Think in terms of persuasive writing and help the reader understand the why and not just the how of what happens when they click.
This is a simple technique that has been tested over the decades.
2. Add a chatbot
Even when your copy is on point and has all the information a person needs, the reality is that they skim and don’t read the whole text. This means that sometimes they leave the page even though they could have had their answer.
On your pages with the most traffic, install a chatbot that will answer the common questions that somebody has about the service or product you are trying to entice them to buy. Once it pops up, people will want to ask a question. This keeps them on the page longer and helps them get through the mental process of purchasing.
3. Start a mail list
Regardless of if your website is an affiliate marketing blog promoting products or services of others or it’s your own product on an ecommerce site, you need to be collecting emails.
Not everybody is at the same stage of the buyer’s journey when they arrive on your site. By collecting their emails, you can continue to market them and target them at different points of their buyer journey.
Your email list should be segmented so that you are using the written copy for every stage of the funnel they are in. I repeat, not everybody comes to the site at the same point in their buyer’s journey, so you need the exact copy they will best respond to according to the stage.
You should have different lead magnets on the different pages of your site so you can capture that person at a specific stage. Then, have a formula that you use to go from there.
For example, if somebody is downloading a checklist of the things they need to begin their education about the product, they are likely at the top of the funnel. A webinar sign-up works well if they are in the evaluating stage in the middle of the funnel. And the final stage would be if you offer a free trial of the product or service.
So each opt-in for the lead magnets will have its own specific copy.
4. Have an avatar
To best convert a reader to a customer, you must understand their motivations and the problems they need solving. This means you must understand who is visiting your site and who would be the ideal person to need your product or service.
It’s best to give your ideal customer an avatar. What this means is to create a persona for your ideal customer. Give the person a gender, name, age and economic class so you can then dive into what makes them tick.
For instance, if you have a site selling luxury baby strollers, your ideal customer is likely a woman in her late twenties to late thirties. She would be upper middle class or beyond and probably is a stay-at-home mom. She is likely highly educated and is in charge of spending for the household since the husband works in an important job.
If you go even deeper into her persona by giving her a name and figuring out what you think her daily life is like, then you can zero in on exactly what will motivate her to purchase.
5. Make everything intuitive
Whether your site is a blog or you are dealing with a landing page, you need to make it easy for the reader to take the next step that you want them to take. Are you trying to get them on your email list? Then the sign up page has to be easy to read, easy to fill in and easy to understand what they are going to get for their sign up.
As soon as a visitor feels any resistance, they will click that back button. If your website has too much information or they have to search for the button to take them to the next step in the process, your conversions are suffering.
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