Artificial intelligence is slowly starting to touch every single aspect of personal and professional life. Among various fields, marketing is one of the fields that is significantly impacted by Artificial Intelligence(AI). Both small and large corporations have begun using AI to enhance their marketing activities.
The statistics show that the global market revenue generated by AI is currently well over $354 billion, and this number is expected to rise to $ 3,061 billion in 2024. This shows that marketers must not ignore AI.
Many aspects of digital marketing, such as content marketing, social media marketing, and Search Engine Optimization, have been transformed by AI. A chatbot is part of AI and plays a vital role in a company's overall marketing strategy. You may have encountered chatbots on several websites.
There were problems with dumb chatbots, but they have improved significantly since then. Huge corporations like Facebook, Apple Inc., and Google are now using chatbots for various purposes.
In this article, we will reveal why chatbots are so crucial for marketing and how chatbots can help take your marketing strategy to the next level.
Revolutionizing the marketing strategy with chatbots:
Most people think a chatbot is a simple AI program that responds to messages. However, it’s way more than that. Chatbots today are highly sophisticated. Do you think that the technology giants spent a massive amount of money to make a program that responds to your queries in a programmed manner?
After reading this article, you will realize how awesome chatbots can be and how chatbots can transform your business in various ways.
Since chatbots can engage with customers, answer queries instantly, and provide tailored responses, every business should build a credible chatbot to enhance customer service. Chatbots can be genuinely transformational for your business, and it is time to develop a tailored one.
Here are some ways installing chatbots can significantly enhance your marketing strategy.
1. Customer service
This should be no surprise to anyone, as chatbots enhance customer engagement and can significantly impact customer service.
For instance, let’s take an example of a person wanting to know about a simple thing that would only take 5-10 seconds for a customer service agent to answer. Won’t he feel frustrated if the phone line is busy or there is a long waiting list? There may be many people who experience a similar situation, which could significantly hamper the company’s operations.
The younger generation is even more impatient regarding this matter. They are accustomed to instant services, such as instant banking and shopping. This prompts them to switch to an alternative if customer service fails to satisfy them.
This is where chatbots can help the company keep its customers happy. A customer needs to message the chatbot, and the chatbot can respond instantly. Additionally, customer interactions can be made more proactive with the help of chatbots.
Chatbotsalready be can help customers resolve minor issues without human intervention. They can greet customers and ask whether they need anything while they wait, helping build customer relationships.
Chatbots can personalize the conversation and deliver a personalized experience tailored to their needs. They can also give high-value customers quick and red-carpet treatment. Moreover, chatbots help deal with high-volume needs. They provide instant, 24/7 support and automatically handle high-level issues, relieving your customer support team.
2. Consumer analysis
Most of you may already be aware of the points I made above, but only a few of you may know that chatbots can support consumer analysis. It may sound unusual, but it’s possible with chatbots.
Chatbots are highly advanced and versatile applications that deliver several benefits to businesses. They are beneficial in many ways, such as helping companies gain valuable customer insights. For example, companies can analyze customer conversations, understand returning customers' intent, and develop customer profiles. With these real-time insights, improving the quality of service and tackling customer pain points is possible.
Chatbots can analyze consumer data, optimize sales, and redesign marketing strategies. The Forbes magazine has published an article explaining how chatbots can be programmed to track purchasing patterns and monitor data.
This means companies no longer need to hire as many analysts as they once did. Furthermore, the analytical reports generated by a chatbot are likely to be far more accurate than those generated by a human.
The analytical reports generated by chatbots can also help influencers run influencer marketing campaigns more effectively.
3. Maintaining a presence on a messenger
A normal human being cannot work all the time. They need time to rest, relax, and engage in other activities. However, it is not the case with machines. They can provide service continuously, 24/7.
Mobile messaging apps can help businesses maintain an online presence at all times to better serve customers. A case study was done on messaging apps. According to Adweek’s Tomanchek, usage of messaging apps has increased, and their installation and retention rates have also risen compared to the past.
4. One-stop shopping potential
Shopping can be made much easier for your customers with chatbots. A marketer can offer a keyboard or voice-activated chatbot system that allows customers to shop instantly. Customers can ask specific questions and receive instant replies, along with product recommendations, via chatbots.
Furthermore, the chatbot can provide additional product recommendations if customers are not satisfied with the previous ones.
By offering this service, you can significantly increase the likelihood of a sale, as customers are more likely to purchase the product when provided with numerous high-quality product recommendations.
5. Chatbots never stop improving
There is a pace at which a person improves, depending on factors such as passion, willingness to learn, knowledge acquired, experience, and more. Unlike humans, chatbots can improve rapidly because they are powered by artificial intelligence.
As artificial intelligence is exposed to new experiences, it will learn and improve. With improved chatbot capabilities, we can generate better analytics, interactions, and data from installed chatbots. Grand View Research predicts that the global chatbots market could reach $1.23 billion by 2025. It’s happening because the chatbot is consistently improving, and technology giants consistently emphasize improving chatbots.
6. Site Feedback
It’s a hectic task for a human being to reach out to their subscribers and gather feedback. With chatbots, this task can be completed through simple questions, which significantly improves the website.
Taking note of their feedback and following their suggestions may help improve the low-converting pages and enhance site performance.
Receiving feedback is one thing; acting on it is a different ball game altogether. But do act and let your customers know that you have listened to them and taken their advice.
Putting up something like, ‘we have listened to you, and so we made this change,’ makes your customers feel like they are part of your business process. A feedback mechanism also helps your employees participate proactively in your business. Positive feedback can encourage them to continue their good work, while negative feedback can help you identify process glitches.
Imagine a situation in which a landing page receives a very high number of visitors but sees no conversions. Getting some valuable feedback can help the site owner improve the lead page and increase the chance of conversion.
7. Personalized Ads
The creation of personalized ads is one of the chatbot strategy
After collecting the customer's name and other crucial information, the chatbot uses it to generate personalized ads, leading to higher sales conversion rates.
An important point to keep in mind before relying entirely on chatbots is that. Chatbots are a valuable asset for companies, especially for marketers. However, there are instances where the chatbots respond in an unhelpful way, which appears unrealistic. This can piss customers off.
These chatbots will not only lead to fewer sales but also damage the company's overall reputation.
Conclusion:
Artificial intelligence is already impacting the world in many ways, even though AI is still in its early stages.
The study shows that AI has already replaced 16% of American jobs. It’s not that AI will completely eradicate human jobs, but it can transform the nature of future work. Modern humans should learn and adapt to various AI-related practices.
Now that you are aware of how chatbots can impact your marketing strategy, it’s recommended that you waste no time adding chatbots to your marketing strategy. However, it’s also recommended that you research chatbots before installing them. Consult with professionals and develop a concrete marketing strategy that includes various aspects of AI. Just install intelligent chatbots in your system and experience the transformation for yourself.
