Chatbots might be the best thing to happen to marketing yet. In this beginner guide, our expert explain how chatbots affect the future of content marketing
The customers nowadays crave authentic conversations. To satisfy those expectations and fully supply the best personal experiences, marketers are permanently searching for powerful and unique content marketing tools.
Let’s take a look at something we were familiar with since childhood, but never imagine it will penetrate our lives so fast. Yes, today we are going to tell how Chatbots will empower brands to boost their content marketing methods and meet evolving client needs.
Chatbot AI or not AI?
Chatbot is a service built on the basis of rules, algorithms and (sometimes) artificial intelligence. You interact with it through the chat interface. The service can provide any service, from useful functions to entertainment, and is able to work in large chat-products, such as Facebook Messenger, Slack, Telegram, even SMS.
Most large companies already use phone trees, and it works. Nevertheless, since this technology penetrated the market it became quite old and basically irritating for users. Replacing the answering machine with text in the messenger will speed up and simplify the process.
The evocation of the Machines:
Believe it or not, but automated chat technology has quietly become one among the foremost powerful promoting tools within the market. According to the latest research conducted by Business Insider, the messengers overtook social media in the number of users even back in 2015.
Messaging applications (Viber, Facebook Messenger, Telegram) these days are not restricted to the text-based communications of apps in the past. Nowadays they are more like a multitool that can sufficiently enable users to send cash, communicate via pictures and video, and connect on to their favorite brands.
As the audiences flip toward extremely curated, customized content and experiences rather than blanket posts, these interactions conducted in the messenger are more sufficient than ever.
Nevertheless, why people like chatbots? Mostly because bot can provide the necessary for user information without additional headache of installing the mobile application and creating a separate account.
As more services and platforms become compatible with chatbots, users began to point out a preference for companies that have this communication option easily available.
Fortunately, chatbot technology is not restricted to tech giants and different business dominators. The amount spent for the implementation of chatbots is quite low, and with the proper chatbot tool, any company -- even without a huge team of developers can easily get started.
Why the business ought to think about Chatbot as a great marketing tool?
As it was stated above the chatbot is a quite democratic tool with low entry barriers it is possible to get almost limitless opportunities for the business development and growth. That is why every company on the market should at least give a chance to this technology. Experiment, be creative and the customers definitely way pay you back. Let’s stop for a little while for detailed observation of the benefits of using chatbots.
1. More customized client experience
There is basically an excessive amount of content, information, and technical innovation accessible for brands. Nevertheless, hardly many companies are trying to provide a personalized approach. Even though through chatbots, advertisers can influence clients in the best possible way.
Chatbots can empower marketers to provide even the general content in a quite personalized way. As the result, the improvement on engagement and general communication of the brand.
Clients who are interacting with bots tend to search for something particular - and they need it quickly. By building bots that can filter existing content and provide the clients what they require when they require it, you can reinforce your content distribution strategy, but also built trustworthy positive brand understanding for your target audience.
Additionally, the information gathered can be used to enhance your marketing strategies. As chatbots evolve, clients' desires and expectations of their abilities will rise, yet so will their appreciation for the organizations behind them.
2. Brand humanization (sarcastically enough)
Keep in mind the customers aren't silly. They know when they are conversing with a bot and when they have a person on hold. You ought to never endeavor to present your bots as humans; otherwise, you are quite risky to become a target of millions of hilarious jokes from social media users. Instead of this introduce your chatbot as a bot infusing it with the brand values and aims.
No doubt bots are inhuman by definition, however, that doesn't mean they can't have their own identities. A few bots are lively, while others are dull. Some are idiosyncratic, and some are pseudo-arrogant.
The identity of the bot ought to mirror the brand that manufactured it. Despite the fact that clients know the bot isn’t a genuine individual, those human touches (when joined with supportive usefulness) make memorable, real brand experience.
3. Increased engagement
People, basically the clients, would like to engage with the genuine and personalized content. At the point when chatbots provide those things, audience appreciates that and gravitate towards them easily. Clients trust chatbots the same goes to the brand standing behind this technical know-how, to fulfill their needs.
You shouldn't see bots as robot workers, aimlessly conveying content to clients. Rather, regard chatbots as expansions of your image - on the grounds that a client who has an involvement with a bot, positive or negative, will recall that as an involvement with the organization. In case if your chatbot is doing what it suppose to do then you have more chances to stay in their memory and get the repeated interactions with them over time.
Chatbots are the best tool for marketers, as far as it allows leveraging the latest technology into better engagement, better conversion, and fruity ROI. By building chatbots with these reasons in their minds, organizations can join the latest automation movement and get far more from their content.
Now chatbots are only gaining popularity around the globe. It is a hot trend, which has not been pretty common yet. The sooner you will incorporate this tool into your business, the better results you will get.
So feel free to test it and expand the capabilities of your business. Automate routine processes; reduce staff costs, give customers the best service and then competitors will find it hard to keep up with your business. Take Action!
Ashish Sharma is the Chief Marketing Officer at WeDigTech, a Mobile App Development Company in LA California US. He is responsible for marketing activities that have to do with creating, communicating and delivering offerings that have value for clients or business partners.