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9 Must-Watch Marketing Podcasts In 2024

9 Must-Watch Marketing Podcasts In 2024

Dive into marketing's latest trends on the go! Explore top podcasts for invaluable insights. Stay ahead in 2023's dynamic landscape.

Looking for new ideas, latest marketing trends, strategies, and wisdom on the move? Well, why not try a podcast? From 274.8 million listeners in 2019 to reaching 464.7 million listeners in 2023, the podcast industry is exploding worldwide.

Podcasts are versatile, highly convenient, informative, and easily accessible—no wonder they've also become a quick favorite of all marketers. As a marketer, you have to stay on top of all the latest trends in the industry and consistently improve yourself.

Fortunately, you can learn all these and more directly from incredible experts willing to share their knowledge. But with approximately 3 million podcasts out there (and the number is growing every day), finding the right podcast can be challenging.

That is why we have bought you a list of the top 9 marketing podcasts in 2024. 

1. The power of podcasts

The popularity and benefits of podcasts are undeniable. Even research has found that people listening to podcasts are more motivated and productive. Approximately 3% of all marketers create podcasts today. These podcasts typically discuss the latest trends and updates, news, opinions, and strategies from experienced marketers. 

Here are some of the features that make them a valuable resource:

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  • Better Website Traffic: They help you drive traffic on your website. You can add keywords in the transcripts and links to the website and use keywords in the podcast titles and descriptions. 
  • Brand Visibility: Podcasts increase your brand visibility through multiple platforms. You can interview guests, cover niche topics, and connect with listeners personally. 
  • Reach Wider Audience: You can publish your podcasts on different platforms like Google Podcasts, Apple Podcasts, Spotify, and more. This allows you to reach a wider audience through their preferred platforms. 
  • Targeting: With podcasts, you can hyper-target your audience. You can discuss your products, interview experts, or discuss new ideas while ensuring they align with your target audience's interests. 

2. The top marketing podcasts

1. The Product Marketing Show

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Overview of the Podcast

Hosted by Rishabh Bhandari, Founder and CEO of Content Beta, The Product Marketing Show includes discussions with industry experts and thought leaders on strategizing and growing with product marketing. 

With episodes of 10-30 minutes each, the podcast is easy to digest and offers informative content in less time. While we don't have a fixed podcast upload frequency, the wait is worth it.

You can find the podcast on Spotify and YouTube

Key Topics Covered

If you want to learn specifically about product marketing and customer education, this podcast won't disappoint you. Some of the topics covered include:

  • Using Bard Search and generative AI to power product release
  • Positioning strategies for B2B brands
  • Marketing trends and actionable strategies 
  • Tracking metrics at all business development stages 

Notable Guests or Episodes

Some of the biggest names in the industry have appeared on the podcast to share their valuable insights. These include the following:

  • Chad Reid - VP of Marketing at JotForm
  • Rekha Srivatsan - VP of Product Marketing at Salesforce
  • Peep Laja - CEO at Wynter
  • Carissa Tan - Brand and Content Lead at Paytron
  • Casey Hill - Head of Growth at Bonjoro 

Check these episodes:

  • Carissa Tan on actionable strategies and the latest trends in the marketing industry
  • April Rassa on building a winning team 

2. The Revenue Marketing Report

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Overview of the Podcast

Camela Thompson, the VP of Marketing at CaliberMind and now the Founder of Camela Thompson Creative LLC, hosts The Revenue Marketing Report. Camela invites experts from the industry with the aim of "helping marketers move from subject matter experts to strategic business partners."

The episodes typically fall between 20-40 minutes and are updated weekly. Yet, the best part is that we accompany each episode with a blog post containing all the highlights. You can also filter the podcasts using the filters available on its official website. 

Find it on Apple Podcasts and the CaliberMind website.

Key Topics Covered

The podcast covers a wide variety of topics related to B2B marketing. Some of them include:

  • Marketing Ops in DevOps
  • Credit vs. attribution
  • Goals of marketing metrics 
  • Sales outreach
  • Planning B2B social media strategy

Notable Guests or Episodes

Since its launch in 2019, a number of notable guests have shared their experiences and wisdom. 

  • Jess Bahr - Head of Performance Marketing at Metadata
  • Chris Roche - CEO at Catalyst Consulting
  • Ryan Rudd - Founder and CEO at Lake One 
  • Jessi Lizak - Fractional CMO and Founder at Reveting 

Try these episodes: 

3. Generation Builders

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Overview of the Podcast

Generation Builders might be a new entry to the world of marketing podcasts, but it is no less than the others on this list. Hosted by Mariam Hakobyan, CEO and Co-Founder of Softr, the podcast features interviews with people who have built some of the most used products today.

The episodes are long, typically 60 minutes (ranging from 40-70 minutes), but well worth it. You can find YouTube videos for each podcast episode with topic timestamps that make it easier to listen to the podcast. You can also go through the episode summary available on the official website. 

Find the podcast on Apple Podcasts and YouTube

Key Topics Covered

Though the podcast has released only a few episodes so far, it has covered several essential topics, including:

  • AI and machine learning in software development
  • Product-led growth and how to leverage it 
  • Organic marketing for product-led startups

Notable Guests or Episodes

Some notable guests on the podcast are:

  • Scott Belsky - Chief Strategy Officer at Adobe
  • Jaclyn Rice Nelson - Co-Founder and CEO of Tribe AI
  • Holly Chen - Founder and CMO of ExponentialX 
  • Stella Garber - Co-Founder and CEO of Hoop

Try these episodes:

4. Ethics in Marketing

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Overview of the Podcast

If you are looking for something more than actionable strategies, the Ethics in Marketing podcast hosted by Mikhail Myzgin is it. As the name suggests, it covers all aspects of ethical marketing and aims to help marketing professionals be more ethical. 

It sheds light on essential topics like recognizing ethical gray areas, the meaning of ethical marketing, and translating ethical awareness into ethical action. 

You can find the podcast on Apple Podcasts and Spotify

Key Topics Covered

Some of the critical topics covered so far are:

  • Ethical dilemmas in nonprofit marketing
  • Ethical problems associated with virtual reality, augmented reality, and the metaverse
  • Data privacy in marketing

Notable Guests or Episodes

Here are some of the guests invited by Mikhail:

  • Stephane Hamel - Data Privacy and Ethics Consultant
  • Tim Sarrantonio - Director of Corporate Brand at Neon One
  • Louis Rosenberg - CEO and Chief Scientist at Unanimous AI

Check out these episodes:

5. The Digital Marketing Podcast

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Overview of the Podcast

Are you looking for something that offers a new perspective with the latest news on marketing? Your search ends at this decade-old podcast. 

Three hosts—Danel Rowles (award-winning author and CEO of Target Internet)—host The Digital Marketing Podcast, Ciaran Rogers (Digital Marketing and E-commerce expert), and Louise Crossley (Digital Marketing Manager at Target Internet). 

With over 300 episodes spanning 20-30 minutes, the podcast offers original content with each new episode. Each episode works as a friendly conversation between the hosts and their guests. And the best part is that it is completely ad-free.

The official website lets you filter the podcast episodes based on topics and levels (foundation, intermediate, and specialist). 

Find it on SpotifyApple Podcasts, and Google Podcasts

Key Topics Covered

The Digital Marketing Podcast covers all things marketing. It provides excellent tips, resources to learn more, and past experiences from industry experts. 

  • Effective display advertising
  • Data and analytics
  • Building tight-knit communities
  • Marketing funnels
  • Paid advertising
  • Current trends and best practices

Notable Guests or Episodes

Many notable guests have joined the conversation with Rogers, Rowles, and Crossley during the podcasts. Some of them include:

  • David Allison - Author of The Death of Demographics
  • Phillip Storey - CEO and Founder of Enchant Email Marketing Agency
  • Charlie Blake Thomas - CEO at EyeQuant

Check out these episodes:

6. Social Media Marketing Podcast with Michael Stelzner

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Overview of the Podcast

Around since 2012, The Social Media Marketing Podcast hosted by Michael Stelzner has been one of the best podcasts leveraging social media marketing. Whether it's Instagram, TikTok, or Facebook, Michael covers the best ways to use all the popular platforms and more. 

He also invites industry leaders for their unique insights and tips. The podcast is perfect for people looking to enhance their social media marketing strategy.

The podcast is updated weekly, and each episode spans over 40-50 minutes. You can find it on SpotifyApple PodcastsYouTube, and Google Podcasts

Key Topics Covered

Some of the key topics covered are:

  • Creating successful content strategies for Facebook, Instagram, etc.
  • Getting more reach by leveraging Twitter 
  • Advanced AI tools
  • Demand generation strategy 

Notable Guests or Episodes

Some of the notable guests on the show include:

  • Melanie Deziel - Co-Founder of The Convoy 
  • Jade Beason - Content Marketer and Coach
  • Duncan Wardle - Former Head of Innovation and Creativity at Disney 
  • Jeffery Shaw - Brand Consultant 
  • Evan Carmichael - YouTuber

Check out these episodes:

7. The Marketing Book Podcast

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Overview of the Podcast

Named by Forbes and LinkedIn as one of the top marketing and sales podcasts, The Marketing Book Podcast interviews authors of marketing and sales books. Douglas Burdett, a marketing strategist and stand-up comedian, hosts it.

It has a run time of approximately 60 minutes, wherein Burdett talks to authors about their books, strategies, inspirations, and more. The podcast has over 500 episodes and is updated weekly. 

It is perfect if you are a marketer looking to hear about the latest books in marketing literature. Find it on Spotify and Apple Podcasts.  

Key Topics Covered

The podcast covers insights about marketing books written by different authors. Each week brings a new author and their unique perspectives. 

Notable Guests or Episodes

In the span of more than 500 episodes, several notable people have appeared on the show, including:

  • Bev Burgess
  • Gareth Helm
  • Joey Coleman
  • David Newman

Check out the latest episodes:

8. Happy Market Research

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Overview of the Podcast

Looking for an excellent podcast on market research? Look no further than Happy Market Research. 

Host Jamin Brazil (Founder of Voxpopme) interviews market research professionals and thought leaders about the best practices, experiences, and tips in market research. 

The podcast also focuses on the human side of research and how empathy is essential for effective research. It is updated weekly, with each episode spanning 10-30 minutes.

Find it on Spotify and Apple Podcasts.  

Key Topics Covered

Some of the critical topics covered include:

  • Consumer behavior
  • Impact of neuroscience on shopping patterns
  • How market research drives profitable decisions

Notable Guests or Episodes

Some of the industry experts on the podcast are:

  • Reed Cundiff - CEO at the Schlesinger Group
  • Anne Beall - Founder and CEO of Beall Research
  • Emmanuel Probst - Senior VP of Brand Health Tracking at IPSOS

Check out these latest episodes:

9. This Old Marketing

Overview of the Podcast

Hosted by renowned marketers Joe Pulizzi and Robert Rose, This Old Marketing is a delightful dive into the content marketing world. In each episode, the hosts discuss various stories happening in the industry, share "hard-to-swallow" facts, and share valuable content marketing campaigns from the past. 

With listeners in over 100 countries, the podcast is quite popular and is updated weekly. Each episode lasts over 60 minutes. 

Find it on Spotify and Apple Podcasts

Key Topics Covered

Key topics covered include:

  • Content marketing trends
  • Strategies for businesses to retain customers
  • AI chatbots
  • Latest marketing news

Notable Episodes

Check out these episodes:

3. How to make the most of marketing podcasts?

With many podcasts available, the question is how to make the most of them. Here's what you can do:

  • Incorporate what you hear and learn from the podcasts in your professional journey. Use the resources for professional development.
  • Keep a digital or physical notepad to record valuable and relevant advice. 
  • Filter the podcasts to find the most relevant episodes for you. This will save you a lot of time. 
  • Use the episode resources, summary, and transcripts available. 
  • Join podcast communities for better networking opportunities. 

Conclusion

There you go! The 9 marketing podcasts covered in this blog are no less than a gem that can help you develop professionally and personally. Whether you are an expert or a marketing novice, they have a little something for everyone. So plug in your headphones, press play, and explore the ever-changing marketing world today. 

I'm a digital marketing specialist fueled by passion. Beyond the realm of marketing, I find solace in the art of reading and writing, weaving captivating narratives and unlocking business potential with words. I belong to the Animal-Lovers tribe!

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