Crafting a perfect email signature can be a tricky business, as there's so much you can do. Still, it's also very easy to overdo it and create the exact opposite effect. In truth, your email signature should help you capture more leads and maximize conversion while spreading awareness about your brand and increasing its authority.
Every email is a great marketing and conversion opportunity. In fact, the email signature is so much more than just your name and work title. You can add a phone number, a link to your company website and so on. Realizing that your email signature is one of the biggest opportunities for conversion and capturing leads is extremely important.
Your email signature says a lot about you and your company. It is the digital business card, meant to define your brand and hopefully impress. Obviously, there's so much more you can do with an email signature than a paper card.
Your email signature can be unique if you use a signature maker. More than that - it should be unique and there are many dedicated tools to help you craft the ideal signature for your business. If you use your signature to highlight your strong suits, it will help you establish your authority and capture more leads. With all this in mind, here are a few steps to pay attention to if you want to increase your conversion rate.
1. Include Your Most Prominent Social Feed to Create Social Proof
Promoting your social media serves as a good way to show brand loyalty, as explained in this article. This is especially important if you're just establishing a startup brand. Creating social proof will certainly help you represent your company loyalty but it's also a great way to humanize your business and brand in the most natural way.
It helps minimize the distance between your brand and the customers. That way, you can use each communication to form a friendly relationship with your potential customers. Still, don't overdo it. Adding every social media channel is too much.
Include only your most prominent social feed, the one that best represents what you do, your services, your products, and brand. You can also send your email signature in the most professional way by adding an expression of gratitude for the greatest effect.
2. Include Links to Work Samples to Add that Professional Touch
Personalization is the key to success in marketing. To add a bit more of a professional touch to your email signature in an effort to capture more leads, including links to work samples would be a smart idea. While linking directly to the homepage of your company isn't a good way to go, highlighting a link that's directly related to the email you're sending creates the wanted effect.
Customers prefer a personalized approach, so if you're about to present a business opportunity to a potential customer, provide only links that are relevant to your efforts. Therefore, personalizing your email signature by adding a professional touch will definitely work in your favor.
Those links can be just a relevant blog post and so on, something that will increase further audience engagement and give you a valuable opportunity to build a loyal base of active users. There's one more thing to think of when designing an email signature: including a call-to-action to emphasize your promotional sales pitch.
3. Include a Banner for the Next Best Thing
In case that you're planning on organizing or visiting any upcoming events relevant to your business, you can use your email signature to inform people about it. With a good email signature generator, you can easily include a banner to inform people about your latest event. A talk you will give, an exhibition you take part in, a product release, any of these events can be helpful.
It's important that you include current events, specials or your marketing slogan in your banner. Informing people about personalized events and corporate plans is a good way to prospect business.
4. Create Trust by Including Your Headshot
Many people think it's wrong to include images in their email signature but they're greatly mistaken. Including a headshot helps you stand out from the crowd by adding a more personalized feel.
If you primarily communicate with customers, a professional-looking headshot will make your interactions with customers feel more personal and sincere. People are more likely to trust you if they can put a face to the name.
Here’s an example. You’re traveling to India and want to buy a local sim card for your phone. Most sellers of this product aren’t familiar to you. You come across Sim Raj, one of the sellers of local Indian sim cards - practically unknown. After you fill the form and get a reply email from them, think of your reaction if you see an image of the actual person communicating with you as opposed to having the email signed off with just his name in plain text. You get the idea.
5. Don't Overdo It
Avoid overdoing your email signature as it will distract your potential customers from your real intention. The more information you add, the less likely your recipients are to click on any of it. Add only the most relevant information that says more with less, as you don't want to clutter the entire email. Simplicity is the key. So keep it simple, short, to the point, and relevant.
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.