11 Business Intelligence Tools for Digital Marketers

11 Business Intelligence Tools for Digital Marketers

Business intelligence tools are all about assisting you to understand trends and deriving insights from your data so that you can make tactical and imperative business decisions

There’s no doubt that business intelligence tools benefit digital marketers. They are packed with features and functions that make digital marketing significantly easier. They bring about efficiency by automating repetitive processes and compiling information that would have taken a long time to gather manually. They can also help guide marketing processes and ensure that nothing is missed or forgotten.

The following are some of the most useful business intelligence tools digital marketing specialists should consider getting:

1. ClearSlide

Advertised as a sales engagement platform leader, ClearSlide is an excellent software that extends its benefits not only to marketing and sales but also to customer service teams. It is designed to boost sales representative productivity, enhance coaching and the accuracy of forecasts, and optimize sales content to achieve greater impact.

It is focused on ensuring successful interactions with customers. It features an intuitive platform called “My ClearSlide” to improve sales content, communications, and analytics. It also promotes leader effectiveness through better deal visibility and more powerful coaching.

Moreover, it comes with its proprietary “For You” (recommended content) and Activity Insight Cards features to help sales, marketing, and service managers and personnel on next-step actions.

2. HubSpot Growth Stack CRM, Marketing, Sales, and Service Software

The HubSpot Growth Stack includes four separate products that integrate with platforms marketers already use or operate in sync with other HubSpot products for ultimate business intelligence, maximum efficiency, and greatest impact.

Hubspot’s CRM helps marketers and sales teams organize, track, and nurture potential or current customers. The HubSpot Inbound Marketing Hub acts as a web designer, SEO specialist, and content manager in one SaaS tool.

Without coding expertise, users can build irresistible websites that drive traffic to key pages and turn leads into customers, fast. Lead development combined with outreach automation, tracking, and organization make the sales process easy with Hubspot’s Sales platform.

Receive almost instant customer intelligence to take decisive, timely action that results in more sales with less administrative effort. Take things one step further with HubSpot’s Service platform that increases customer loyalty by helping maintain quality, ongoing relationships through next-level service experience.

Used together, the Hubspot Growth Stack is business intelligence software designed to be an all-in-one inbound marketing application.

3. SEM Rush SEO, Competitor Evaluation

What began as an SEO tool has evolved into so much more, offering a myriad of insights for marketers on their own business and taking the guesswork out of competitor evaluation.

A subscription to SEMrush goes beyond the capabilities of Google Analytics and Search Console, delivering actionable reports related to organic search efforts, paid campaign management and optimization, social media tracking, on-site metrics and more.

With this business intelligence tool, a wealth of information necessary for driving any kind of marketing campaign is right at the user’s fingertips.

4. Optimizely Experimentation Platform

For marketing teams focused on iteration and experimentation, Optimizely is a must-have tool. Commonly referred to as the “world’s leading experimentation platform,” Optimizely eliminates the guesswork of testing with intuitive results that tell marketers exactly what works for their customers.

Its primary function is to help marketing and sales professionals deploy winning digital experiences that drive customer engagement, reduce bounce rate, increase time on site, and ultimately lead to higher revenues. The best part of this business intelligence tool - no coding skills required.

5. HotJar Actionable Customer Intelligence

Most well-known for its impressive heatmaps of customer’s on-site journeys, HotJar delivers on combining customer analytics with feedback. Marketers gain essential insight into customer behavior by tracking user activity and come away with an understanding of the elements that create conversions or send people off the page.

With this knowledge, marketers can make impactful site changes to convert more leads from every point in the marketing funnel.

6. InsightSquared Revenue Insight for Growing Companies

InsightSquared is business intelligence that brings sales and marketing efforts together, by quantifying, qualifying, and reporting the efforts and successes of each team. The software makes recurring and ad-hoc revenue reporting simple, saving time for analysis and future-looking projects that will really move the needle.

InsightSquared’s host of features serve the needs of business executives, marketers, sales leaders, and sales operations personnel, including SaaS metrics, sales forecasting, pipeline management, and have the ability to produce reports with data obtained from outside of the CRM system.

7. Funnel Marketing Data, Analytics & Reporting

Funnel is a data aggregation and visualization business intelligence software tool perfect for data-driven marketing efforts. There’s no need for technical expertise or time spent coding integrations with marketing platforms already in use. The funnel platform comes with more than 400 out of the box integrations and promises to create any new connections, free of charge.

With the easy collection, cleaning, and mapping, marketers no longer log wasted hours aggregating and combing through data trying to find actionable insights. Measure the ROI of active campaigns almost instantly, to avoid throwing good money after bad on campaigns that aren’t reaching the right audience.

Funnel’s visual reporting capabilities will keep clients and executives informed of all marketing efforts with ease or quickly feed data into any business intelligence tool already in use.

8. Zoho Analytics Business Intelligence, Reporting, and Analytics

A powerful, and visually appealing tool, Zoho Analytics takes raw marketing data to a whole other level. By processing small or large data sets, Zoho produces branded, customized reports with interactive elements that make it easy for marketers to extract valuable insights.

This business intelligence tool is capable of compiling data from a small number of outside platforms, but may not work as well for teams that need to cull data from a huge number of sources or platforms outside the list of usual suspects.

A workaround for this shortfall is utilizing a tool like Funnel, above, that can aggregate data from basically any source, and connecting it to Zoho.

9.SAS Customer Intelligence 360 Customer Insights and Engagement

SAS Customer Intelligence 360 is all about creating the right experience for each customer. Powered by machine learning and predictive analytics, CI360 is a business intelligence tool that tells teams exactly what they need to know about buying habits and personal preference, which allows marketers to create customized experiences that will maximize brand loyalty and engagement.

Every customer touch point is important and CI360 informs decision making on the best way to interact with each customer to provide the service, support, or product that they need.

10. DBxtra

DBxtra is business intelligence reporting and dashboard software. Its main selling point is its ability to generate reports and dashboards in minutes with all the database connections, reports, queries field expressions, filtering, and end-user input parameters efficiently handled.

Its dashboard designer provides a highly intuitive interface for creating interactive dashboards quickly. DBxtra creates advantages in the form of better business performance monitoring, the ability to consolidate live data from multiple sources, business change impact visualization, and a quick view of key performance indicators.

These advantages are not only helpful for top-level business management. Marketing teams can also benefit from the information generated by the software.

11. Looker

Data discovery app Looker also make is listed for its automatic data examination method. Its web-based interface utilizes the expertise of companies’ analytics teams. Looker also lets users build their personalized analytic modules and design visualizations using a single code.

Using looker, teams instantly can build and share reports in helping their company to boost business decisions and actions. It can analyze SQL data and web-hosted data. It also, accommodate over 25 data variations. This software helps companies to increase traffic and boost customer satisfaction.


While there are a wealth of business intelligence tools available to digital marketers, it’s important to remember that they cannot rely on 100% of the time. Sometimes, a simple conversation with a teammate, a physical handshake, or human contact is needed. And when it comes to dealing with your clients internationally, as yet, there is no digital tool that can make the grade.

This post was submitted by a TNS experts. Check out our Contributor page for details about how you can share your ideas on digital marketing, SEO, social media, growth hacking and content marketing with our audience.

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