As a company, you should always be aiming to diversify your marketing strategies to keep things fresh. Branded products are an incredible way to get your company in front of your customers in a way that goes past the good or service you already provide. 

Whether your company wants to send out PR gifting packages, engage customers via online giveaways, or just create a new line of merchandise, choosing which products to invest in can be a daunting task. 

The customers and clients are at the heart of any brand, so it is important to think about your audience's specific wants and needs when it comes to choosing the right physical branded products to use in campaigns. 

Branded Water Bottles

Water bottles are super useful and likely will be carried around by your customers wherever they go! A water bottle or tumbler with your company logo can become a staple in your target audience’s daily routine. 

Drinkware is a category that typically will be a universal fit for any audience. 

There are tons of options out there, so be sure to choose a style of bottle or tumbler that fits your brand. By gifting something that keeps people hydrated, your brand will stay top-of-mind throughout their day.

Custom USB Drives

USB drives are highly functional and versatile for many audiences. Whether it’s storing documents for work or school, transferring files, or keeping personal data safe, a branded flash drive is a useful and valuable tool for nearly everyone. 

Personalizing these drives with your logo or even offering pre-loaded content like exclusive company promotions or special offers can add another layer of engagement. 

Not to mention, these drives are small, portable, and offer long-lasting brand exposure as customers use them repeatedly. 

Personalized Stress Toys

Branded stress toys can make your customers and clients feel connected to calm and productivity every time someone uses one to relax. They are especially effective for audiences in high-stress environments, like corporate employees, healthcare workers, or students. 

Giving away stress-relief fidget toys personalized with your logo can make your brand associated with calmness and productivity, fostering positive connections with your audience every time they use them to unwind.

Branded Bags & Totes

Tote bags are both fashionable and practical, making them a popular choice for giveaways, corporate gifts, and retail merchandise. A bag with your logo is like a walking advertisement when your customers use them. 

Custom bags are reusable and environmentally sustainable, which will reflect positively on your brand by aligning with eco-conscious audience members. Plus, totes offer plenty of real estate for creative branding, allowing you to get creative with your message and design!

Custom Phone Accessories

Phone accessories with your logo can make your brand a part of your customer’s daily routine! Mobile phones are a big part of everyday life, so a branded accessory is the perfect opportunity for your company to gain some awareness. Examples of phone accessories that you can get customized:

• Branded wireless chargers
• Pop sockets
• Phone cases
• Phone stands 

Offering something both functional and well designed ensures that your customers will carry your logo with them wherever they go. Phone accessories are almost always a great fit, especially if your audience is known to be tech-savvy.

Personalized Headwear

Customized hats with your logo are a great way to combine style with brand awareness. Whether your audience is enjoying the outdoors, attending events, or simply adding an accessory to their outfit, hats with your logo will carry your brand far and wide. 

High-quality embroidered or printed logos can make a statement, while the headwear itself acts as a practical gift that shields customers from the sun or cold. This option is especially effective for sports teams, outdoor enthusiasts, or notably fashion-focused audiences! 

Mugs with Your Logo

Mugs are another everyday item that are used for coffee, tea and other beverages. A branded mug with a stylish design or clever messaging can quickly become a favorite for your customers' daily routine. Associating your brand with a positive, calming moment like a coffee break gives you the opportunity to enhance the overall perception of your brand. Not to mention, mugs are highly customizable. Choose your color, design, logo, style, and more!

Takeaways

There are thousands of different items you could choose to brand for your marketing campaigns, but we’ve created a list of the best and most effective items to boost your brand loyalty:

• Water Bottles with Your Logo
• Branded USB Flash Drives
• Customized Stress Toys
• Bags & Totes with Your Logo
• Custom Phone Accessories
• Personalized Headwear
• Customized Mugs

Using personalized promotional products is a great way to enhance your branding strategy and engage your customers!

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