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Communication channels have transformed over the past 10 to 15 years and it’s not done yet. While email consistently gains out over other communication methods in terms of marketing ROI, social media, especially Facebook, is winning.
Facebook Messenger Marketing is a less-known yet highly-effective marketing platform. Unlike your traditional online marketing initiative, this one entails targeting would-be clients via the Facebook messenger.
Its efficacy stems from the fact that it has 1.3 billion subscribers and facilitates the exchange of around 2 billion messages each month! In our conversations below, we are going to look into those strategies you might employ to boost your business via this platform. Read on to find out how.
How to Boost Your Busines With Facebook Messenger Marketing
1. Install Customer Chatbot
If you haven’t, you are highly advised to install the Facebook messenger chatbot on your website. The chatbot is a contracted form of the chat robot. It allows for one-on-one interactions with potential clients via the Facebook platform. Moreover, it also operates independently of human controls and supervision.
With this chatbot in your site, it is possible for you to handle multiple correspondences with numerous clients at a time. This way, you are relieved of any pressure while at the same time get to handle the inquiries of clients conveniently.
2. Use of Personal Profiles
Each time a Facebook user messages you via the messenger, you get instant insight into their public profile. You get to know who they are, how old they are, where they are based, and their friends, among others. Such knowledge gives you the ability to tailor your engagements with the said user.
This grants you the ability to tailor your advertisements and boost the possibilities of there being some response from the affected person. That way, you get to be more efficient in your marketing campaigns.
3. Send Private Messages
It is also possible for you to send out private messages to those persons who comment on your posts. A number of tools exist to enhance this capability. They are the MobileMonkey, ManyChat, and WhatsHelp.
Apart from upholding the privacy, they allow for effective follow-up and one-on-one interactions. This way, you are less likely to be a nuisance to them or bombard them with irrelevant contents. Only be sure to exercise some moderation to uphold the goodwill that exists or ought to exist between you and them.
4. Send out only Relevant Contents
It is absolutely vital that you send out only contents that are relevant to the targeted audience. Most people will often ignore or delete contents which they deem irrelevant even without reading them in totality. You also want to save some of your time in the process of marketing.
One of the best ways to go about this is to use the customer match. Ask your clients to opt in your Facebook messenger for future correspondences. This way, they will most likely embrace or even tolerate the kinds of correspondences they receive from you.
5. Exercise Moderate Messaging
Even if you are targeting your trusted clients, you should exercise some moderation. Avoid sending out random, redundant, or annoying messages. Not only will they disregard these messages, but also possibly report or block you altogether.
Generally speaking, one message per week would be more recommended. This arrangement is also necessary to give your target clients some time to review the contents and make up their minds. If you receive no meaningful feedback from a client after several messaging, just strike them out of your mailing list.
6. Incorporate some Images and Videos
They say, ‘a picture is worth a thousand words.’ Indeed, many people will often experience some difficulty visualizing the descriptions of the items you might be selling them. That is why you also want to incorporate some images and videos.
Needless to say, these images and videos have to be relevant to the contents and products you are promoting. Further to this, the videos have to be shorter, typically 60 seconds long, to take care of those with shorter attention spans.
7. Create a Conversion Funnel
It is never enough to simply target a market or audience. You need to put in place a mechanism for converting them to real clients. This is where the conversion funnel comes in. To be able to create this, you have to employ a number of strategies.
Use a mixture of messenger bots, automated responses, and human interactions to do so. Keep track of any rejoinder from a client and take the earliest opportunity to process it. Remember, the faster and the more effective you respond, the more likely the client will place an order.
8. Focus on Building Lasting Relationships
You definitely want your targeted clients to keep coming to you in the long run, don’t run? This is why you also want to build some long-lasting relationships with them. For you to achieve this feat, you will employ a combination of tools.
Tailor your conversations with them to see to it that they only receive adverts which are suitable for their liking. Be courteous while dealing with them. Lastly, follow up on them every now and then to find out whether they might still be interested in ordering your merchandise. In case of any changes in the management of your business, do not hesitate to inform them.
9. Include a ‘Call for Action’
As the last strategy, you also to include a ‘Call for Action’ at the end of the advertisement. This is to elicit some appropriate responses from them. At the same time, it is to direct them to the right resource of the relevant course of action.
A typical ‘call for action’ includes terms like, ‘learn more,’ ‘click here,’ ‘apply now,’ ‘download the app’, and so on. This is the crux of the matter. You want to make it as seamless as possible to prevent losing out on any would-be client.
We have done our part by furnishing to you the tips to uphold to boost your business with Facebook Messenger Marketing. Is it too much to ask you to now go ahead and implement those strategies? No other platform at the moment is as effective in captivating the customer’s attention as Facebook Messenger.
This, along with the decline of the e-mail platform, means you cannot afford to drag your feet at all. It is also wise of you to share this vital resource with others of your kind who might need it. Best of luck in your next Facebook marketing venture!
Author: Saurav Deo
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