Stephanie Norman is a professional writer at Australian Writings
When you’re about to start a new blog, you have lots of things on your mind: the niche, schedule, length of posts, target audience, titles and themes of the first few posts, the design, promote those posts.. this list can go on and on. Have you forgotten about the blog name? It’s funny how many prospective bloggers know exactly what they are going to do with their site, but forget about this important element.
Before we continue any further, let’s clarify one thing: the name you choose is very important for its overall appeal. Spending some time in brainstorming and thinking of a name will pay off in the long run.
Some bloggers are so stuck at this point that they seek for custom writing services reviews, so they can get help by a professional writer to come up with the perfect name. Yes, getting help from a pro is an option, but try to make an effort before taking that step. I have few tips that will help you!
Understanding Blog Names
There are two general categories of blog names:
- Branded blog names – these are the fancy names that are not necessarily related to the blog topic. Here are few examples of branded blog names: Gizmodo (tech blog), The Blonde Salad (a fashion blog), and Oh She Glows (food blog). A branded blog name can also come from the author’s name. neilpatel.com is an example of such blog. These names are cool because they are recognizable in the crowd of blog names that are related to the specific niche.
- Generic blog names – these names are related to the blog’s theme. The point of such name is to contribute towards search engine optimization since it includes the main keyword. Although they are not as cool as branded blog names, they have the advantage of relevance. Your target audience knows exactly what to expect when they see your blog listed in Google’s results. Here are few examples: TechCrunch and Digital Trends (tech blogs), 101 Cookbooks and Minimalist Baker (food blogs), and Daily Cup of Yoga (yoga blog).
Before you start thinking of a blog name, you need to figure out which category it will belong to. Generic blog names may be a better option for beginners, since the audience understands what they are about, and they turn into brands when the blogs become popular.
In relation to the type of blog name, you have two considerations to make:
- The niche
The Onion is a blog that has nothing to do with food, but it’s an easily-recognizable brand name that was derived from printed publications. If it was a brand new project, people would have no idea what The Onion was about. That’s why it’s good to think of a name that’s relatable to your niche.
FruitBasket.com would be a good name for a raw food blog, for example.
If you opt for a generic blog name, it has to be brandable. In other words, it should be easy to remember, so people will immediately think of the name when they need to find your blog. Do some brainstorming. Write down the names that come to your mind without much thinking. Then, put the paper away. Which names can you recall? They have the potential for becoming brands.
Tips for Choosing the Perfect Blog Name
1. Don’t make it complicated
If someone asks you about the blog’s name and you say it, they should be able to type it without asking you about spelling. Simplicity is more important than you think, since if you start attending blogging conferences, you will pronounce the name more often than expected. Plus, people will recommend your blog through conversations, so you should make it easy for them to spread the word.
Avoid numbers and hyphens and go for a brief blog name that’s easy to understand. For example, techcratblog1265.com is not something your audience would remember, and it’s definitely not SEO friendly.
2. Optimize it
Speaking of SEO, it’s always good to include a popular keyword in the blog’s name. If The Blond Salad was a new blog at this point, it wouldn’t show up in Google’s result when typing the keywords ‘fashion blog’. Yes, that’s currently a brand name, but a new blog will definitely benefit from a primary keyword in the name.
Here is a nice trick for coming up with a blog name: pick the main keyword related to your niche, and combine it with a cool adjective.
3. Prevent copyright infringement
What if that awesome blog name you have in mind is already a recognizable brand? TechCraft, for example, would be a cool name for a tech blog, but you cannot use it because someone thought of it before.
The last thing you would want is to mess with the laws and lose your site after investing so much effort in it. Copyright.gov is the website of the U.S. copyright office, which enables you to search for your blog name and make sure you’re coming up with something original.
4. Upgrade to a custom domain name
Even if you opt for a free WordPress site when you first develop a blog, you need to upgrade to a custom domain name, which will make your blog recognizable. If possible, always opt for the .com version of the domain, since it’s easier to remember and search engines prefer it.
For example, let’s say your blog’s name is GrammarFreak.org. When people remember it as a nice source of the information they need, many of them will type GrammarFreak.com and they will be taken to a non-existent page or to someone else’s website. You don’t want to lose valuable readers because of that flaw in the domain.
Even .org is a better option than the .wordpress.com extension that comes with a free blog. Try to abandon it as soon as possible.
5. Use helpful tools to come up with a blog name
If the above-listed tips didn’t help you to come up with a cool name and you’re still struggling with the choice, here are some tools that will help you get alternatives:
This is a business name generator that generates cool suggestions once you describe your idea in two words. For example, if you enter the words ‘IT blog’, you’ll see a great list of domain names to explore.
What if you think of a cool name, but it’s already taken? You can use a synonym! If you don’t even have a starting point, you can still use Thesaurus by typing a general keyword related to your niche. If for example, you’re about to start a food blog, you can type anything related to the niche: delicious, dessert, tasty, and so on. Some of the synonyms will certainly catch your eye.
This tool creates domain name suggestions by combining the words you type for the beginning and ending of the name. You will see the suggestions that are available, as well as the ones that are already taken.
This domain name generator requires you to enter a primary and secondary keyword. Then, it gives you a list of available, taken, and aftermarket domains. If you see something you like, but the name is already taken, you can open a negotiation and your offer will be presented to the domain name holder.
You Have All the Tips You Need. Now, Come Up with That Name
A perfect blog starts with a cool name. Keep in mind that it has to be brandable and original, so you won’t mess with copyright laws at any point in future. The tips you just read will help you start brainstorming, and you can use the suggested tools if you get stuck.
Are you ready to start your successful blogging journey?