Once launching newsletters, your expectation would be to increase the subscribers with valuable content and insights. Good content isn't enough. You'd need to focus on enhancing the relationship. Read on to find ways to interact with your email subscriber.
Email marketing has always been one of the most powerful ways of promoting businesses and boosting conversions. And most marketers take advantage of this to boost their sales and increase their profits.
So they build long lists of emails and dedicatedly send out newsletters to their subscribers. But there’s no point in sending out these newsletters if your subscribers don’t read them.
If your emails are unopened and ignored by your subscribers, your marketing efforts go to waste. Whatever results you expect from your email marketing campaign become challenging to achieve.
If you don’t want that to happen, you have to think about unique ways to interact with your subscribers so that they don’t just open your emails but also take action.
This post is all about that. Here we’ll discuss some unique ways to interact with your email subscribers to boost conversions.
So let’s get started. But before that, let’s look at a few preparatory steps to help you achieve great results from your email marketing campaign.
Preparatory steps for your email marketing campaign
Many marketers start email marketing campaigns without even considering these preparatory steps. But by focusing on these steps, you can instantly improve your campaign by increasing your click-through rates.
So let’s check out what these steps are. At this point, we’re assuming that you already have a strong email list-building strategyand have used it to build a powerful list for your business.
You can now use the following steps to ensure your email marketing campaign gives you the best results.
1. Trim your list
The first important point to consider when running an email marketing campaign is to build a relevant list rather than focusing on how long your list is.
But of course, you can’t just collect relevant emails right from the start. Doing that can be extremely tiring and time-consuming.
So what you do instead is first to build a long email list and then trim it down to contain only the email addresses of those leads that are genuinely interested in your business.
This ensures that the subscribers who are getting your emails are actually interested in knowing what’s happening with your business. So they will instantly open your emails the moment they receive your emails.
2. Segment your email list
Not everyone in your email list might be interested in receiving all your newsletters.
So make sure to split your email list based on certain characteristics of your audience. For example, you can have a list of emails based on their purchase history, another based on geographical location, abandoned shopping carts, etc.
That way, it’s easier for you to send relevant emails to which your subscribers can relate.
3. Personalize your emails
The next important point to focus on in your email marketing campaign is to personalize your emails. Such emails help you stand out in the inbox as highly relevant and tailor-made material.
However, personalizing the emails doesn’t just mean using the name of your user or wishing them on their birthdays or anniversaries. It also means sending out behavioral triggers at the right time. This can be a welcome email, a reminder about their abandoned carts, etc.
It’s a perfect way of standing out, making your users feel important, and, at the same time, boosting your conversions as well.
Unique ways to interact with your email subscribers
With the preparatory steps taken care of, you are now ready to send out your newsletters. So let’s continue to check out some unique ways to interact with your subscribers.
1. Connect through storytelling
Have you ever tried sending an email that uses storytelling to capture your subscriber’s attention? If you haven’t done it so far, it is one interesting method you should definitely try out.
A compelling story in your newsletters can instantly grab your readers' attention and stick in their minds. Look at this newsletter from OptinMonster, for example.
It strategically uses storytelling in its newsletter as a way to engage its audience. Stories are the framework of our consciousness. It has the power not just to engage the reader but to change their mind and win their hearts.
So, rather than using a plain and blunt newsletter to share your information, sharing it through storytelling can instantly help you boost your open rate and increase your conversion.
Not just that. It can also help build a strong connection between your brand and your audience, which can eventually help you create a loyal user base.
2. Promote contests and giveaways
Everyone loves gifts and free goodies. So telling your subscribers that they have a chance to win gifts or get some amazing freebies will instantly spark their interest.
Here’s an example from a newsletter sent by Wholesale Suite.
You don’t have to announce anything fancy as a reward. Just make sure that it falls within your niche and is something valuable for your users.
Seeing that they can get a valuable product for free, your users would quickly want to engage with your email and even take action if needed.
If you haven’t tried this trick yet, make sure you do it now. It’s a wonderful way to rekindle your user’s interest and engage them with your emails.
3. Create FOMO
Research shows that 69% of millennials experience FOMO(Fear Of Missing Out) on a daily basis.
Now you must be wondering why I am suddenly talking about millennials. That’s because millennials are critical for any online business to boost its profit.
The reason for this is simple. People falling in this group make more than half their purchases online. So imagine the number of sales you can make by simply attracting these millennials to your business.
The best way to do that is to arouse FOMO in them. It’s a vital way to grab their attention, bring them to your online store and encourage them to take action and convert.
Now the question is, how do you create FOMO in your millennials? Well, use your email newsletters for it.
Fashion brand Myntra does a great job using its newsletters to create FOMO. Here’s an example of one of them.
In its newsletter, it announces its fashion festival sale and uses it to create FOMO in its users by mentioning that the sale is ending soon. After seeing this, people would definitely want to rush and grab the offer before it ends.
You can do the same with your users. But before that, you need to know the phrases that will help you create FOMO in your users. You can try using words and phrases like - Hurry, Ending Soon, Limited Stock Available, Item Running Out, Last 5 Available, etc.
All of these words and phrases help create a sense of urgency, and people experiencing FOMO will rightly respond to it by taking action right away.
4. Know the right time
Many marketers don’t consider it important to send out their newsletters at the right time. If you’re one of them, make sure not to do that. Do your research to understand the best time to send out your newsletters.
Ideally, this timing can differ from industry to industry. But as a general rule, the best results come from sending it between 9 am - 11 am and 4 pm. By 11 am, most people are already at work, trying to accomplish their tasks.
A lot of times, they are already in their inbox. So it’s easy to grab their attention and encourage them to open your emails.
Similarly, around 4 pm, people generally break out for their evening coffee. So chances are that they leisurely open their inboxes to check their emails outside of work. If, at this time, your email is at the top, you can easily grab their attention.
Over to you
In today’s digital marketing times, most businesses have their own email list and run their email marketing campaigns. But what’s more important is to stand out in these campaigns so that your marketing efforts don’t go to waste.
The above tips are some of the unique ways not just to stand out but to get the best results out of your marketing efforts.
Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.