Nothing beats social media marketing to elevate your business to new heights. After all, it would seem like everyone is using it these days. Facebook is among the top platforms, and it is no surprise that so many companies are putting their resources here. The bigger your presence on Facebook,
Let’s put a point for debate out in the universe: Old Customers > New Customers And while the readers might ponder upon their polar opinions about the above-written statement, let’s list down some statistics. Acquiring one new customer can be a 5x bigger investment than retaining a
If you talk about the real social media players, then you will not be able to ignore the photo and video sharing website, Instagram. Instagram has emerged as one of the most attractive social media websites in a very short span of time. Many small businesses have started using Instagram
Recruiters use the platform to find the best candidates, sales professionals to generate leads and entrepreneurs to build a professional network. Here are a few fantastic facts about LinkedIn: More than 65 million professionals are on LinkedIn. In every second that counts, there is one person who logs in on
Many small business owners looking to improve their online presence in Google search results find it daunting for many reasons. One of the biggest challenges facing small business owners is finding the time to work on their search presence. If you are like most small business owners, you wear many
Digital marketing is one of the most important parts of marketing today. Digital Marketing has a wide area and if you are running a product based company, you will need a digital product marketing strategy to grow your audience. Most of the companies have already invested a lot into Digital
Why do you create a website for your business? There could be various reasons for having a dedicated website for your business but none more important than having a digital presence. In today’s hyper-connected world, if your brand don’t have a digital footprint, your brand does not
Testing the app before its official launch is a necessity. Everybody involved in the development process wants the customers satisfied with the final product as much as possible. Ultimately, it will require the testing process, including an in-house one, and then in real-world settings with actual users. Besides
Artificial Intelligence has become a strong ally for sales organizations with high volumes of opportunities and lead generation, mainly, because it provides fast and accurate support when performing for different sales stages. In fact, as stated by a Gartner report, implementing AI in sales strategies increases conversion rates up to
The visual medium has always drawn people’s attention since prehistoric times as it provides optical stimulation that triggers different emotions in the brain. Hence, videos have become one of the most impressionable modes of communication in recent years. From paintings to television and then to internet video platforms; the
Running a business and maintaining a high level of success for a long period of time is a difficult task. It takes a lot of hard work and dedication to be at the stage where you can be in a comfortable position to watch your business grow in the right
Growing a small business to the point where it can rival a large chain corporation is a dream that many entrepreneurs think is unachievable. According to Forbes, as much as 80% of new small businesses are doomed to fail. Just surviving can be a challenge to some companies, and because
Social media has its limitations as far as customer and prospect engagement is concerned. A simple bit of research (add a link to post The Social Media Myth) on your part will show that the percentage of people making comments on business page posts on Facebook or LinkedIn is quite
Then, why the hell results don’t seem to be achieved? Are you concerned about your ranking and traffic? You might be on the brink of falling after reviewing your latest digital marketing strategy. You may have done everything to make ends meet but, still, you are not able to
With the various digital marketing tactics out there, modern branding has taken off in a full sprint, challenging advertisers and marketing departments to keep up with its rapid pace. So long are the days of traditional advertising where medium options were limited and simplified. It’s no longer a quick
The first thing which appears when a customer goes to your website is the landing page. Just like at your house, a website should make visitors feel welcomed and comfortable as soon as they arrive. Because this page has to do with your business, you want your visitors to be
