Using effective risk management strategies lets you know the strengths, weaknesses, opportunities, and threats that may arise in your project. When you plan for unexpected events, you will be well-equipped when they arrive. To ensure your project is successful, you need to handle prospective risks. Doing so will make it
Although content marketing is an integral part of most digital marketing strategies, it is also one of the most delicate and challenging ones. There is so much to do and think about, and if you do not have a framework in place to guide you, you are unlikely to see
Marketing can be an overwhelming task for many businesses. Whether you're a small business or not, it is, however, indispensable for your success. It’s all the more important now, as businesses are under a lot of competition. The advent of technology brought about new marketing techniques, which
Since the creation of social media in 1997, we have seen it rapidly progress throughout the world, with almost every single person owning a social media account. In fact, this year, around 3.7 billion people are using it worldwide, and that number keeps on growing. New platforms are being
Many businesses today have been turned upside down due to the COVID pandemic we are all facing. There are numerous workplace-related changes, the most prominent one being the fact that more and more people now have to work remotely. A huge number of offices across the globe are being abandoned
It is no secret that the business world is constantly evolving in terms of technology. Cloud technology is among the most promising of these technologies and is particularly useful for managing notoriously time-consuming tasks like payroll. That said, adapting to new technology in the workplace can be a challenge, especially
Is there a business idea that has been haunting you for a while? Or maybe it's not just an idea, maybe you have an entire plan. Also, it could be the desire to lead and administrate that is overwhelming you now, but with the lack of a business
Video conferencing is being a mainstream method of communication for organizations of any size, and for people, in general, wanting to communicate with friends and family around the world. There are advantages and disadvantages to all technology, but video conferencing is overtaking the traditional phone call. What is Video Conferencing?
Having a great website is crucial for the success of every online business. If you’re an online business owner, your website is the primary source of specific and useful information about your company. It’s also an essential digital marketing platform for promoting your products or services and generating
Entering a business is like entering a battlefield: you have to arrive armed and ready for the fight, whether you're at the forefront with your comrades, or behind the scenes coming up with the best battle tactics. With this in mind, it's crucial to train and
Statistics show that by the fifth year of operation, more than 95% of all newly created businesses will fail. And it’s true. That’s because running a successful business is hard and requires you to have marketing chops that most folks don’t. But being a savvy marketer and
Business coaching is the process in which an accredited business coach associates with a business owner to improve performance in business. It is a relationship between a business coach and a business person. This relationship is meant to help business owners to design their business vision that aligns with their
Employee handbooks are a compilation of policies, work ethics, code of conduct, promotion policies and everything that an employee might need to know about their organization. They also explain a company's mission, values, and its purpose. Handbooks make it easier for employers to share their company’s policies
In the middle of a financial crisis and unprecedented pandemic like COVID-19, how do you survive with your business operations significantly affected? Can you make it until things return to a new normal? Considering that the repercussions of the current crisis are likely to last for months, many businesses have
Content marketing and SEO go hand in hand. Even with quality and engaging content, it’s not going to help if your target readers can’t find it, and if you want them to find your content, you need search engine optimization. But it’s not just SEO that impacts
Are you a web analytics guru who loves to scrutinize the statistics of your website? If yes, then chances are, you might have observed conversion rates. If they are high, it is good news for you. But, if you see high bounce rates, it might be due to low conversion
