Poorly crafted email campaigns can damage your reputations and send pitches straight to the spam folder. Know the email marketing mistakes to avoid in 2021
Email Marketing is no longer an extra step in the blogging world; it has gained massive importance in recent years. Though email marketing may seem like ‘just a task of informing your audience,’ if it isn’t structured or planned properly, it will have no impact.
Let’s learn about the right email marketing practices and, very importantly, about the things that are best avoided for a successful email marketing spree.
Come 2021, it is a very effective exercise to gain more traffic and has multiple advantages.
Email Marketing Benefits:
- Establish a clear introduction and maintain a great reading relationship with your readers- it helps in growing their numbers.
- It is a great way to welcome back repeat visitors and increase pageviews, as email marketing works as a reminder to your readers every time a new post is published.
- Regular visits help your readers to learn more about you, and hence, the trustworthiness too gets a boost.
- By email marketing, you get an entry into readers' “inboxes.” Your content reaches their private space and will stay there until it’s read or deleted. This is an effective way to reach out, unlike on social media pages, where the published posts just tend to vanish.
- There is less competition in their inbox, so your blog has a greater chance of getting read. Remember, people read fewer emails than they do on social media pages. Just make the blogs interesting and informative enough for the readers to look forward to your mail.
- Email marketing is not subject to algorithm changes or other occurrences; this allows the publisher to control the campaign, which again isn’t possible on social media platforms.
- Allows earning some bucks- Though money-making isn’t the primary goal of email marketing, it provides a great opportunity to make some serious money.
- Last but in no means the least; email marketing is a serious promotional tool that isn’t going anywhere-it has been in practice for years now and the good news is that; it continues to have an increasing number of people who are turning to it for a greater, personal and faster reach out to their target audience.
So, it is only logical that you avail yourself of the benefits of effective email marketing. However, in the current era, email marketing is much more than just informing the reader that you have a blog space of your own and that you post new blogs every now and then.
Don’t flash that annoying “Sign-up NOW” dialogue box and bother readers with constant reminders to subscribe to your blog page.
THEY JUST WON’T.
Rather, you have a useful method of gaining subscribers and reaching your objectives by avoiding the common mistakes that occur in email marketing.
Email Marketing Mistakes to Avoid:
1. Dull, Meaningless Subject Lines:
- You first need to get rid of these. No more pointless subject lines or overly-long ones that give zero ideas about the email's content.
- Always put yourself in the position of the mail reader and imagine reading a strange subject line that says nothing about the mail and is rather confusing. Now, will you take the time to open the mail and read further….. Honestly, you won’t.
- So, drafting a subject line that is short and to the point is essential. Avoid long-form subject lines that keep telling a story.
- The ones that are found to be interesting have just 50 characters or even fewer and contain information.
- You need to dedicate some time to frame the ones that are liked- it is a task and one that will require practice. Remember, the subject line is the face of your mail, and you’d want the readers to like it.
2. Make use of Generic email addresses:
- Would you rather talk to a robot or a real person? That’s exactly how people feel and prefer when they receive emails from generic addresses. You need to find the right email address.
- People, before connecting to any brand, are keen on knowing the maker of that brand, hence they want to know you, THE SENDER.
Using email addresses that read:
noreply{at}xyz{dot}com (This one’s a crime)
contact{at}xyz{dot}com
sales{at}xyz{dot}com (Pure business-oriented)
- It can seriously put off the readers; they just won’t navigate to the core blog page.
- Always write an email in the first person and try addressing the reader on a personal level. This works deep in creating a one-on-one relationship and is proven to help you reach your ultimate goal.
3. Not Getting Personal:
- You have people’s contact information; make the most of it by getting personal with them. Address people closely, make them feel that they are a part of something big, that’s good for them, and will change their lives for the better.
- Create a mail that’s as good as talking to the person, and make sure you touch on something away from the main topic; maybe something that's an unexpected concern coming from a person the reader hasn’t even met.
- Getting personal in an email and creating a warm and inviting end line is the core of a good email.
4. Don’t write boring mail:
- Yes, you do have a purpose, and it is important to achieve that, but forcing someone to read all that you know is an injustice. Moreover, many wouldn’t be a part of it as they need to click a delete button to get away.
- Make the mail content interesting. Look for some keywords that can be used, the ones that are super successful for writing convincing emails, and more importantly, the ones that are relevant to your niche.
- Express information, but do it in an interesting way, which gets the readers on board for a longer span. Look into adding infographics, fun GIFs, and interesting images.
Keep it short, sweet, and don’t fail to make use of the bullets wherever it's possible. Shorter emails have maximum taker,s so keep this in mind while you write your next.
5. Not proofreading it :
- How about reading an email that has several spelling errors, a weird grammar tone, and a series of lengthy sentences (Something which I used to write a lot).
- All of the above can be easily avoided only if you indulge yourself with reading what you have written and triple-checking your grammar (manually or with software like Writer & Grammarly) before you click that SEND button.
- Proofreading has no substitute and will never have one. Don’t send even a single email that is written but not proofread by you.
- Email marketing is done to promote what you have on offer. People tend to forget to mention links to their social media pages, now that’s some mistake, as no matter how good your offer may be, it becomes difficult for the reader to explore it.
- Not including social media links on the email hinders the opportunity of massive exposure and may limit your success. Let them reach you on your social pages as well; having more fans isn’t a bad time after all!
7. Not Mobile Friendly:
- If your email is not appropriately formatted for mobile devices, you will lose around 53 readers out of every 100. You can’t expect your readers to zoom in or switch to a desktop just to read your content.
Hence, it is absolutely essential to ensure that your emails appear and feel the same and yield a positive response from readers, irrespective of the devices they use.
8. Blank Shooting of mails without segmenting:
- If you think that one email is good enough to cover the entire target audience, you are totally wrong.
- Segregating the target on the basis of locations, age groups, gender, and background is a much more effective way to increase the response rate, which surely reduces the number of unsubscribing members.
- Though segregating your members according to several criteria can be challenging, multiple FREE tools are available on the net to make this task simpler. Trust me, this effort makes a big impact and has returns beyond expectations.
9. Stop MASS MAILING:
- That is probably the most common mistake of them all. We all have encountered that never-ending list of recipients on that ‘TO’ slot.
- Studies show that even today, 89% of online marketers are mindlessly committing this error of sending an email to a mass audience, hoping to get one or two interesting recipients to respond.
- Be among the remaining 11% and pick your target audience logically. Send them emails that have substance and convey that responding to your email will be worthwhile.
In addition, ensure that your email list only has verified addresses. Use a tool to verify your email to prune your list so that your mail reaches the right people.
So, here is the exclusive selection of the most common email marketing mistakes that online marketers and bloggers worldwide are committing. Learn from them and get to the opposite; converting them into the most helpful email marketing tactics of 2021.
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