A hard-hitting fact of website development has taken businesses into full swing. Businesses having an online presence have been benefiting their business in terms of authenticity and trust. Trust and authenticity factors have been driving businesses with better conversion rates and workflows that have also improved customer experience. 

With updates and advancements in technology, a business owner or an entrepreneur needs to keep up with the recent trends in technology to upgrade and upskill the current business needs for better consumer consumption. 

Look through the image below to analyze how AI has been growing out of the bubble:

With such striking and intriguing stats, you must have gotten an idea about the blog's essence. If not, I will take you through its eccentricity involving AI, and web app development.

Now you must be wondering about specific questions that are taking up your mind after going through the stats:

Some of the most common questions would be:

• How can businesses integrate AI into their existing web app development process?
• Is AI the future for the web app development process? 
• How has AI been impacting the web app development process? 

How AI is impacting the Web App Development Process?

Let’s begin!

We all are driven by the screens of our mobile phones. The digital era of mobile phone users has been impacting the way we shop, search and make transactional requests. 

Thus, it is very important for businesses to integrate and align a dynamic web app development and design approach in order to give better and smart UX,  nowadays websites have been leveraging the art of Machine Learning and Artificial Intelligence (AI) for their website app development process but how, let’s find out! 

Now, let’s have a look at the top 7 ways in which AI has been impacting Web App Development.

Read on to know them in detail:

1. Voice-based interactions:

Voice-based interactions are a way of modernizing human-computer interaction, giving rise to voice-based interaction tools. According to a recent survey, about 50% of searches will use voice in 2020.

The stats are strong enough to prove the emergence of voice search in the upcoming years. AI-enabled chatbots and virtual assistants are helping organizations enhance customers' experience and engagement by integrating AI into the web app development process. 

With the integration of Artificial Intelligence, customers can easily resolve their queries and understand the related operations by directly expressing their inquiries in an unambiguous manner. 

2. Search Engine Optimization: 

There is hardly any website on the search engine result pages (SERP) that has not been optimized thoroughly through SEO( Search Engine Optimization). The basic layout or the architecture of the website is based on web development aspects. 

To optimize and develop a website according to SEO guidelines, web app programmers or developers rely on various data analytics tools to analyze and optimize the website according to SEO norms, guidelines, and ever-changing algorithms. 

Making use of Mine data and AI would help maximize the utility of the data, and hence, the data can be worked upon by web developers to improve SEO. Also, the AI-enabled predictive engines notify the web app programmers about irregularities in the website content and architecture for developers to rectify. 

3. Automating Web Testing:

AI algorithms help test applications and websites with just a little input from users. The algorithms can analyze past data and predict the crucial aspects of website testing. They can even help find fault predictions and patterns. 

It means that AI is able to fix bugs and errors faster and automatically than traditional processes.

4. Improved Cognitive Abilities:

Cognitive Computing represents machines' ability to mimic how the human brain works. It means a system of self-learning that utilizes AI and Machine Learning models to optimize the web development process. 

A web designer can solely layout the website design using previous experiences and the cognitive ability to understand things. However, AI has access to similar resources that can help integrate the partial components of the website. This has been made possible with ML and AI's enhanced and improved cognitive ability. 

5. Easy to use Chatbot Packages: 

Many organizations and web development companies are providing customer delight and engagement through chatbot services and AI agents. Nowadays, every organization can either avail chatbot development services or use prebuilt AI capabilities, thereby enhancing the customer’s initial point of inquiry. 

6. Facilitating Web Programming: 

AI can completely change the way a web app programmer works and redefine the ways for web coding with self-learning algorithms. The AI-powered algorithm can help automate tasks like adding or updating the database. It can also help with future predictions to empower developers to implement the required solution. 

What would developers need to do in this case? They need to choose the right AI development platform for training models and feed them with the right source of information. The better the design and training of models and algorithms, the better the outcomes of these systems will be. 

7. Automating Web Data Analysis: 

For website marketing, site owners collect data and information from visitors and clients so that they can reach their target audience. These processes can be automated by integrating voice assistants or intelligent chatbots into websites. 

Websites are collecting data using AI-powered data extraction tools to generate ideas and drive web development strategies. These tools use artificial vision, natural language processing, machine learning, and image recognition systems. 

Top Trending Artificial Technologies in 2020:[2] 

The above pointers clearly state the importance of AI in web app development. But wait, are we missing out on something?  Artificial Intelligence, or AI, has been synonymous with trending technologies that have taken over the world with a storm, with the AI market expected to grow to more than $47 billion in 2020.  

For businesses, it’s important to dig deep and understand the top Artificial Intelligence technologies in the coming years, along with how it will impact the web development process,s which I have discussed in the earlier phase of the blog: 

•  Machine Learning Platforms: 

AI and Machine Learning are interrelated. Several Machine Learning Platforms are available for APIs, development and training toolkits, data, and computing power for designing, training, and deploying models into applications and other machines. In a wide range of enterprise applications involving prediction or classification, the latest technology in Artificial Intelligence has impacted several businesses. Some of the popular vendors that have been using ML platforms are: Amazon, Google, Microsoft, SAS, etc.

• AI-Optimized Hardware:

The emergence of AI technology has given birth to AI-driven hardware known as graphical processing units, which have been designed explicitly for AI-based computational jobs.  It has made a huge difference in deep learning applications through reduced precision and In-Memory Computation using phase-changing memory. There are tons of companies that have been using AI-optimized hardware. Such companies are: Google, IBM, Microsoft and Intel. 

• Decision Management: 

The revolutionary AI technology has impacted decision-making with recognized risks, faster decisions, and automated processes. An engine that inserts rules and logic into AI systems can be used for initial setup/training, ongoing maintenance, and tuning. It has been used in various enterprise applications that can help assist or perform automated decision-making operations. Companies that have been integrating decision management through implementing AI technology are:  Advanced Systems Concepts, Informatica, Maana, Pegasystems, and UiPath.

• Deep Learning Platforms:

The revolutionary AI technology has given birth to deep learning platforms which consist of artificial neural networks with multiple abstraction layers. It has been primarily used in pattern recognition and  classification applications supported by large data sets. Companies using these Deep Learning Platforms are: Deep Instinct, Ersatz Labs, Fluid AI, MathWorks, Peltarion, Saffron Technology, Sentient Technologies.

• Biometrics: 

It enables more natural interactions between humans and machines, not limited to human touch and recognition. It has been primarily used in market research. It has been used by companies such as 3VR, Affectiva, Agnitio, FaceFirst, Sensory, Synqera, Tahzoo. 

• Robotic Process Automation:

Automate human action using scripting and other methods to support business processes. Currently, the version that has been used is either too expensive or inefficient for humans to execute a task or process. Companies such as Advanced Systems Concepts, Automation Anywhere, Blue Prism, UiPath, and WorkFusion have used it. 

• Text Analytics and Natural Language Processing: 

Natural language processing (NLP) supports text analytics by facilitating the understanding of sentence structure and meaning, sentiment, and intent through statistical and machine learning methods.  

From the above-stated AI technologies, I can conclude that there are many benefits that can be proclaimed from AI as a technology. Many businesses have already started the adoption of AI, and there have been companies that are not even interested in adopting the channelizing change that AI can bring into the process of web development.  

For those companies, the blog can help them understand the emergence of AI in web development and other related fields. 

Summing Up: 

In the blog, I can certainly conclude that AI has been reshaping every possible sector. With technology advancements coming in, it is not tough to say that AI has been one of the most powerful technologies in recent times. For web app developers, getting hold of AI algorithms and tools to improve their web app development process is the need of the hour. 

Subscribe to weekly updates

You’ll also receive some of our best posts today