Martin Ochwat / [rt_reading_time] Mins Read
Updated: July 12, 2025
Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. If you are an ecommerce brand you need some ecommerce marketing strategies to obtain new customers as well as entice old customers to keep coming back to your store. Coming up with a list of marketing strategies is pretty easy, but you need to follow specific marketing tactics that not only work but drive the highest level of growth.
E-Commerce sales are growing at an astounding rate.
$3.5 Trillion in global e-Commerce purchases will happen in 2019. This number is only expected to grow by over 17% next year.
Many e-commerce store owners are looking to capture a greater piece of this new economic pie. But how do you achieve more sales and growth?
Digital marketing strategies focus on helping you generate more sales. More important, they can help you develop an emotional connection with your audience, keeping them coming back in the future.
To get started, here are the top 21 untapped marketing strategies every e-Commerce store should follow to gain the trust and loyalty of your followers.
Customers gain insights into products, which help them to make purchasing decisions. Blogging builds trust with your audience. It also keeps them coming back whenever they need to learn more about a product.
1. Podcasts: A podcast is a no-nonsense medium to discuss and share opinions in an open environment. Podcasts bring a different kind of learning experience to play. Hosting events with industry experts or calling in-house experts to share views is a brand-building activity.
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It shows the compassion, commitment, and eagerness to share knowledge. Having your own podcast or being featured in one can also help generate additional sales.
2. Infographics: You’ve likely heard a picture is worth a 1000 words. Visual content appeals to audiences. Infographics present data in an accurate way and bring attention to crucial data points. They lend transparency to numbers and makes it far easier to understand than written text. Consider adding infographics to your blog and online content.
3. Polls: Audiences loves polls. You could compare them to crosswords or quizzes. Adding GIFs or photos to go along with answers has brought a new breath of life to polls. Social media is all about experimentation. Your followers like to engage with polls where they can feel like they are connecting with your brand.
4. Action Camera Content: Who doesn't love adventure? Action camera content (made with cameras like GoPro) is becoming popular among audiences worldwide. It's one of the most untapped digital marketing strategies of 2019. Youtube has many such video examples where pets with action cameras tied to the collars create fun short films.
5. Create Groups: Every brand should work on building a unique social identity. They can do this by building a community of people who believe and follow their same philosophy and values. To get started, you can create a Facebook group or a similar community. It's another way to show customers you value their opinions.
7. Organize Live Events: Brands should consider organizing live events. In the media space, publicity exceeds reputation. Live events are a part of the marketing strategy to generate interest and add character to your brand image.
A marketing strategy is a message you share with an audience by believing in them, and the audience returns the favor by putting faith and trust in your brand.
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Martin Ochwat is a digital marketing and ecommerce expert. He has built two million-dollar businesses from the ground up, and advises marketing execs at leading companies. Martin enjoys helping people in all aspects of online marketing through the expert industry coverage he provides.
