Getting engagement in emails isn’t everyone’s cup of tea - it’s a tricky business, and only a few can nail it.
According to recent research, 45.1% of email traffic lands in spam, while another research from Zipwhip says that 39% of consumers have around a hundred unread emails.
Disappointing? We thought so too.
Hey, chin up! Since you’re here, you can be among the few people who know the best engagement tactics to run a successful email campaign, as we have mentioned the strategies to drive engagement below.
Sounds great?
Wait, before you start learning to analyze the best engagement tactics, let’s take a clear look at engagement marketing and why we need it in emails.
What is Engagement Marketing, and Why Do You Need it?
In simple terms, engagement marketing refers to the strategies, resources, and techniques that are used to boost interaction and engagement with people.
Incorporating engagement marketing tactics into your email campaign will dramatically increase your email open, click-through, and conversion rates. According to statistics from Text Request, an average person receives 88 emails per day, so your email has to be super special to stand out from that crowd.
Want to know how to do that? Then read the following engagement tactics that will help you create a high-performing email campaign.
11 Tips to Boost Your Email Engagement
Do you want your emails to drive engagement, motivate responses, and generate a huge return on investment?
That’s a loud yes. So, read the following tips to skyrocket the engagement rates of your emails.
Segment Your Email List
Segmentation is the division of your email list based on specific criteria. This division can be based on demographics, past purchase history, or by tracking specific subscriber behaviors.
Segmentation ensures that only relevant, desired emails are sent to your subscribers. By doing so, you get a better response out of your subscribers and, as a result, obtain better revenue.
Add Compelling Subject Lines
Judging a book by its cover may be frowned upon, but judging an email by its subject line is the new norm.
Invespo says 47% of emails are opened based on their subject lines. So, try to make your subject line as compelling as possible. Here are some ways to make your subject lines catchy.
- Keep them precise,
- Use relevant emojis to attract your recipients,
- Write a funny phrase,
- Ask a question,
- And use personalized subject lines.
Avoid writing the subject line in all caps or using incomplete subject lines that mislead the user into opening the email. It looks odd.
If you use the tips mentioned above, you are likely to compel the audience to open and read your emails.
Create a Powerful Written Copy
The next thing that your recipient will look at is your email copy. Email copy is pre-written text that has the power to turn a potential buyer into an actual buyer.
For this, you need to make your written copy as influential as possible. To begin with, write the email as if you’re talking to a real person—make it natural and realistic. Also, make sure the written copy is comprehensive for your readers and avoids fancy jargon that might confuse them.
When writing your email copy, think thoroughly about your goal and draft accordingly. Make sure you write only one goal per email so your readers don’t get distracted or confused.
Lastly, use psychological tricks in your email copy to grab their attention. If your written copy is catchy, the reader will automatically be interested in responding to your emails.
Choose Impressive Email Designs
They say, ‘A good design is a silent ambassador of your brand.’ So, make sure to pick the best one.
The smartest approach to choosing a design is to use ready-made email templates; they save you effort, time, and the cost of hiring a new designer, and can be easily customized to your needs.
Keep the campaign idea in mind while choosing an email design. If you’re sending emails during the holiday season, try to incorporate those elements into your email design. Also, don’t forget to add a little brand representation into your designs; it makes the recipient remember your brand with just a glimpse at your design.
The most effective way to boost engagement is to add interactive elements to your emails, such as GIFs, videos, and CSS animations. They boost engagement like crazy. The Content Marketing Institute says that adding interactive elements to your emails boosts engagement by 81%. Amazing, isn’t it?
Designs speak louder than words, so invest good time and effort in them.
Don’t Underestimate the Power of Responsiveness
One thing you shouldn't ignore when designing an email is its responsiveness.
A responsive email is one that looks perfect on every device. According to research from Campaign Monitor, 81% of email users read emails on mobile devices.
This means that if your emails are not responsive, the lion’s share of your recipients will not be able to see them, ideally. They will have to zoom, scroll, and turn the screen upside down, trying to figure out ways to make your email look good — that’s a bit repulsive, and as a result, they will not engage with your brand.
Hence, no matter what design you select, make sure that it is responsive.
Always Remember Personalization
Here’s a little truth: people love to read and receive stuff that is exclusively addressed to them. This is where personalization saves the day.
According to research conducted by Pressroom, 80% of consumers are more likely to make a purchase if the website offers them a personalized experience. You can do this by adding their names to the email, customizing messages based on their purchase patterns, or offering deals relevant to them. You can send Mother’s Day emails targeted only to females.
Personalizing emails is a tried-and-tested way to boost engagement and increase revenue.
Choose the Right Time for Each Campaign
There’s bliss in doing things at the right time.
Sending emails at the right time can significantly boost open and click-through rates. Optin Monster states that Tuesday and Thursday are the best days to send emails, and the best times are 8 am and 4 pm.
Every source offers a different answer on the ideal time to send emails. The truth is that the best time to send an email depends entirely on the email campaign you’re running and your target audience.
You can find out the best time for your campaigns through A/B testing. Schedule emails at different times of day and days of the week to see which performs best, and you will have your answer.
Write Follow-up Emails
Perseverance is the key to winning hearts.
If you avoid sending follow-up emails because of the fear of sounding clingy, here’s news for you. Woodpecker's blog says that a campaign with a single follow-up email converts 22% more customers than those with multiple follow-ups.
That’s impressive.
So, if a subscriber is ghosting you, don’t hesitate to send a follow-up email, as there’s a great chance that your prospect will reply to your follow-up emails. Just ensure that it is catchy and enticing.
Impress Subscribers with Trigger Emails
Want to know a sure-shot strategy to impress your prospects? Send them trigger emails.
Trigger emails are the best way to nurture leads with your subscribers. You can track down your subscriber’s journey and send them emails according to their actions and behaviors. This makes your subscribers feel very special and creates a great bond between them and your brand.
And as far as boosting engagement is concerned, Wunderkind says that each triggered email generates 24 times more revenue. That’s a pretty convincing number to motivate you to send trigger emails.
Include Promotional Emails
Promotional emails are a subscriber’s favorite kind. According to research conducted by Statista, 49% of respondents like receiving promotional emails from their favorite brands.
Promotional emails instantly grab the customer’s attention with their catchy subject lines, attractive designs, and convincing written copy. They play a major role in boosting sales and improving a brand’s reputation.
Insert Call-To-Action (CTA) Buttons
Have you ever been indecisive about something, and a little direction helped you make a decision? Well, that’s what call-to-action buttons do.
WordStream says that adding CTA buttons in your emails can increase clicks by 371%. They help readers understand what action is necessary next and assist them in their buyer’s journey.
CTA buttons work like a charm, but only if they are used right—i.e., make them relevant to your email copy. Also, choose a vibrant design for the CTA buttons. If you’re adding more than one CTA, don’t clutter your email by adding too many. Two to three CTAs per email are more than enough.
Conclusion
Well, it looks like we covered every engagement tactic possible to create a high-performing email.
Once you incorporate these strategies into your emails, make sure you track down the performance of each campaign to analyze which ones work the best for your brand.
We will sign off with a golden tip for you, i.e., never stop experimenting with your marketing ideas. You never know which ones are the best for you.
You’re all set to run a successful campaign — Good luck!
