Utilizing Engagement Marketing Tactics Inside Email Marketing

/ November 12, 2021 | 6 Mins Read

Utilizing Engagement Marketing Tactics Inside Email Marketing

Do you want your emails to drive engagement, motivate responses, and generate a huge return on investment? Then read the following tips to skyrocket the engagement rates of your emails.

Getting engagement in emails isn’t everyone’s cup of tea - it’s a tricky business, and only a few can nail it. 

According to recent research, 45.1% of email traffic lands in spam, while another research from Zipwhip says that 39% of consumers have around a hundred unread emails. 

Disappointing? We thought so too.  

Hey, chin up! Since you’re here, you can be among the few people who know the best engagement tactics to run a successful email campaign, as we have mentioned the strategies to drive engagement below. 

Sounds great?

Wait, before you start learning to analyze the best engagement tactics, let’s take a clear look at engagement marketing and why we need it in emails.

What is Engagement Marketing, and Why Do You Need it?

In simple terms, engagement marketing refers to the strategies, resources, and techniques that are used to boost interaction and engagement with people. 

Incorporating engagement marketing tactics in your email campaign will dramatically escalate your emails' open, click-through, and conversion rates. According to statistics from Text Request, an average person receives 88 emails per day, so your email has to be super special to stand out from that crowd. 

Want to know how to do that? Then read the following engagement tactics that will help you create a high-performing email campaign. 

11 Tips to Boost Your Email Engagement

Do you want your emails to drive engagement, motivate responses, and generate a huge return on investment? 

That’s a loud yes. So, read the following tips to skyrocket the engagement rates of your emails. 

Segment Your Email List

Segmentation is the division of your email list according to certain criteria. This division can be based on demographics, past purchase history, or by tracking certain behaviors of your subscriber. 

Segmentation ensures that only relevant and desired emails are being sent to your subscribers. By doing so, you get a better response out of your subscribers and resultantly obtain better revenue. 

Add Compelling Subject Lines

Judging a book by its cover may be frowned upon but judging an email by its subject line is the new norm. 

Invespo says, 47% of emails are opened based on their subject lines. So, try to make your subject line as compelling as possible. Here are some ways to make your subject lines catchy. 

  • Keep them precise,
  • Use relevant emojis to attract your recipients, 
  • Write a funny phrase,
  • Ask a question, 
  • And, use personalized subject lines.

Avoid writing the subject line in all caps or incomplete subject lines that mislead the user to open the email. It looks odd. 

If you use the tips mentioned above, there is a great chance that you will compel the audience to open and read your emails.

Create a Powerful Written Copy

The next thing that your recipient will look at is your email copy. Email copy is a pre-written text with the power to turn your potential buyer into an actual one. 

For this, you need to make your written copy as influential as possible. To begin with, write the email like you’re talking to a real person, make it natural, and realistic. Also, make sure the written copy is comprehensive for your readers, and there are no fancy jargons to confuse your readers. 

When writing your email copy, thoroughly think about the goal of your email and draft your written copy accordingly. Make sure you write just one goal per email so that your readers don’t get distracted and confused. 

Lastly, use psychological tricks in your email copy to grab their attention. If your written copy is catchy, the reader will automatically be interested in responding to your emails. 

Choose Impressive Email Designs

They say, ‘A good design is a silent ambassador of your brand.’ So, make sure to pick the best one. 

The smartest approach for choosing to design is to pick ready-made email templates; they save your effort, time, and cost of hiring a new designer and can be easily altered according to your choice.

Keep the campaign idea in mind while choosing an email design. If you’re sending emails during the holiday season, try to incorporate those elements into your email design. Also, don’t forget to add a little brand representation into your designs, it makes the recipient remember your brand with just a glimpse at your design. 

The best and most successful way to boost engagement is by adding interactive elements in your emails like GIFs, videos, CSS animations, etc. They boost engagement like crazy. The Content Marketing Institute says that adding interactive elements in your emails boosts engagement by 81%. Amazing, isn’t it? 

Designs speak louder than words, so invest a good time and effort in them. 

Don’t Underestimate the Power of Responsiveness 

power of responsive email

One thing that you shouldn't ignore while designing an email is the responsiveness of your emails. 

A responsive email is an email that appears perfect on every device. According to research from Campaign Monitor, 81% of email users read emails through mobiles. 

This means that if your emails are not responsive, the lion’s share of your email recipients will not be able to see your emails ideally. They will have to zoom, scroll, and turn the screen upside down trying to figure out ways to make your email look good- that’s a bit repulsive, and as a result, they will not engage with your brand. 

Hence, no matter what design you select, make sure that it is responsive.

Always Remember Personalization 

Here’s a little truth, people love to read and receive stuff that is exclusively addressed to them. This is where personalization saves the day. 

According to research conducted by Pressroom, 80% of consumers are more likely to make a purchase if the website offers them a personalized experience. You can do this by adding their names in the email, customizing messages according to their purchase patterns, or offering deals that are relevant to them. You can send Mother’s Day emails targeted to females only. 

Personalizing emails is a tried and tested way for boosting engagement and increasing revenue. 

Choose the Right Time for Each Campaign 

There’s bliss in doing things at the right time.

Sending emails at the right time can boost the open rate and click-through to a great extent. Optin Monster states that Tuesday and Thursday are the best days to send emails and the best time to send an email is 8 am and 4 pm. 

Every source has a different answer regarding the ideal time for sending emails. The truth is, the best time to send an email totally depends on the email campaign that you’re running and your target audience. 

You can find out the best time for your campaigns through A/B testing. Schedule emails for different times of the day and days of the week to see which one performs the best, and you will have your answer. 

Write Follow up Emails

Perseverance is the key to winning hearts. 

If you avoid sending follow-up emails because of the fear of sounding clingy, here’s news for you. Woodpecker blog says that a campaign with a single follow-up email converts 22 % more customers than others. 

That’s impressive. 

So, if a subscriber is ghosting you, don’t hesitate before sending a follow-up email, as there’s a great chance that your prospect will reply to your follow-up emails. Just ensure that it is catchy and enticing.  

Impress Subscribers with Trigger Emails

Want to know a sure-shot strategy to impress your prospects? Send them trigger emails. 

Trigger emails are the best way to nurture leads with your subscribers. You can track down your subscriber’s journey and send them emails according to their actions and behaviors. This makes your subscribers feel very special and creates a great bond between them and your brand. 

And as far as boosting engagement is concerned, Wunderkind says that each triggered email generates 24 times more revenue. That’s a pretty convincing number to motivate you for sending trigger emails. 

Include Promotional Emails

Promotional emails are a subscriber’s favorite kind. According to research conducted by Statista, 49% of respondents like receiving promotional emails from their favorite brands. 

Promotional emails instantly grab the customer’s attention with their catchy subject lines, attractive designs, and convincing written copies. They play a major role in boosting sales and improving a brand’s reputation. 

Insert Call-To-Action (CTA) Buttons

Have you ever been indecisive about something, and a little direction helped you to make a decision? Well, that’s what call-to-action buttons do. 

Wordstream says that adding CTA buttons in your emails can increase clicks by 371%. They help the readers understand what necessary action must be taken next and assist them in their buyer’s journey. 

CTA buttons work like a charm, but only if they are used right, i.e., make them relevant to your email copy. Also, choose a vibrant design for the CTA buttons. If you’re adding more than one CTA, don’t clutter your email by adding too many. Two to three CTAs per email are more than enough. 

Conclusion

Well, it looks like we covered every engagement tactic possible to create a high-performing email. 

Once you incorporate these strategies into your emails, make sure you track down the performance of each campaign to analyze which ones work the best for your brand. 

We will sign off with a golden tip for you, i.e., never stop experimenting with your marketing ideas. You never know which ones are the best for you. 

You’re all set to run a successful campaign - Good luck!

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