4 Coding Skills That Can Upgrade Your Digital Marketing Skills

4 Coding Skills That Can Upgrade Your Digital Marketing Skills

Jobs are becoming more multidisciplinary, Understanding code has become a major asset for any job especially in the digital sphere. Learn the 5 programming skills all digital marketers should learn.

Many jobs, especially those careers in digital marketing, require a proper understanding of coding. This relevant skill helps many digital marketers outshine their opponents in this field. Digital marketing is a career that allows you to make ambiguous plans and write smart copies. A basic understanding of a few programming languages can enhance digital marketing skills.

But you might wonder, "Does digital marketing need coding skills"?

Necessary coding skills will be a great boost to a digital marketer. They enhance effectiveness in work, thus giving you a better privilege to comprehend technology’s possibilities.

As today’s digital marketing platforms are largely data-driven, a digital marketer requires essential coding skills to stand the test of time. But what are these coding skills? Take a chill pill, don’t be up on the hill. You have just stumbled on the right article. This article is centered on enlightening you on the top-notch coding skills you will require as a digital marketer. So, what are we waiting for? Let’s jack in!

1. Data Visualization

The presentation of information in a graphical format, usually with the help of pictorial representation, is referred to as data visualization. This coding skill is essential for digital marketers. What does it do? As a decision-maker, you must see analytics visually and derive significant conclusions at a glance. Data visualization helps you with that. With data visualization, a lot of information is conveyed in a small amount of screen real estate.

Understanding how to come up with data visualizations is very important. It allows you to convey to various stakeholders what you desire to do more conveniently and easily. With that, it will be very difficult for things to get lost in translation. 

Data visualization will also be ideal;

  • When you want to illustrate an argument with the help of a graphic.
  • In content marketing

2. Data Analysis

When discussing data analysis, we simply refer to Excel and SQL. What do these two mean?

The kind of data held in a relational database management system is well managed by programming language. This programming language is called SQL. Control languages, manipulation, and data definition characterize them. The main features of SQL that a digital marketer will interact with more often are querying and manipulation language. 

SQL is commonly known for quick and simple data queries and data analysis. It works even on multi-million-line datasets. How is this beneficial in the field of digital marketing? You must run advanced queries on Google Analytics data as a digital marketer. You will also be required to have access to in-depth user data from your organization’s database. If you have SQL skills, such as experience in optimizing SQL queries, you will be good to go. 

SQL as a programming language enables the management of data stored in the relational database management system. As said, they have control languages, data definition, and manipulation. SQL solves real-world marketing problems by creating many detailed and accurate reports.

Data Analysis can prove to be one of the hard digital marketing skills you learn. Excel may also be referred to as LibreOffice Calc. And what is this? It refers to spreadsheet programs that exhibit a data manipulation function. Using this demands a bit of knowledge of Python or VBA in running macros.

The main thing in data analysis is to at least learn data manipulation. Have a glimpse of knowledge on how to query SQL. If it is ambiguous for you and you can’t master it easily, use macros. SQL is capable of handling more complex queries and more complex data, which is very beneficial when it comes to digital marketing. 


Learning programming languages can strengthen your digital marketing technical skills. HTML is best at coding and designing the front end of emails and web apps. It is beneficial in digital marketing as it provides a top-grade user experience via quality interfaces. It also doesn’t have any development team services in conducting AB tests. 

HTML tells the browser the ideal way to display and define the content. This is essential when it comes to content marketing. HTML also prescribes ways to locate and edit title tags, keywords, and meta descriptions. What is the best approach if the software you use to upload content does not have a WYSIWYG or Markdown interface? You shouldn't be worried at all. For ideal formatting, you should enlighten yourself on creating images and lists, headings, hyperlinks, paragraphs, and spacing. 

CSS and HTML can also be used in encoding and designing an email front or a web application. CSS will polish things in different styles to make them beautiful, while HTML helps in structuring the website. The HTML also contains its data for content.

HTML solves real-world marketing problems by enabling digital marketers to define the intent of their content. It also introduces beginners to the programming world.

To learn HTML and CSS, Udacity is a good option. They also have a course on Digital marketing, which has garnered very positive feedback among graduates.

4. Scripting

This coding skill may refer to Python, Perl, or even Bash. What is the difference between the three? Their notable differences are explained below;

Bash – A command-line interpreter 

As a digital marketer, you must also glimpse Bash before you can count yourself as good to go. What is Bash anyway? It is one of the programming languages and is built into every Linux computer.

Learning Bash will assist a digital marketer in automating various market platforms via computers running on Ubuntu. Bash is also a popular programming language for most data servers. 

Python – A dynamic language

Several aspects, such as complexity levels and syntax, compare Python to JavaScript. A digital marketer will use Python, a back-end programming language, in server-side development tasks. This is the most popular programming language in most modern organizations’ marketing platforms.

With just simple coding, this is a compelling language mostly used to automate several marketing strategies.

Python coding in marketing is a completely new concept as Python finds its applications in AI and Machine Learning. Python allows you to formulate a custom code critical in analyzing the millions and trillions of data from various marketing platforms. The custom codes don’t stop there; they help establish the ideal digital marketing campaign, instill efficient, correct measures, and detect fault lines. 

As a digital marketer, you will juggle data from social media, SEO (Search Engine Optimization) campaigns, and paid search, among many other components that form part of the current marketing strategy.


Most analysts interact with this programming language while working with Google tracking codes. A digital marketer should consider using JavaScript if he or she desires to achieve immense granularity and accuracy of tracking with the use of ideal data quality. 

This programming language is also essential to developing a simpler prediction to enable your site to converse seamlessly with Google. 

Other beneficial attributes of JavaScript include the following;

  • Automating repetitive tasks in Google Ads.
  • Saves your money from unnecessary PPC campaigns.


This coding skill is ideal for building web apps and backend web systems. The skill helps a digital marketer in coming up with simple apps that make marketing duties simple. Java has a longer lifespan and can run on various platforms and devices. 

Java solves a variety of real-world marketing problems by enhancing software development. It is an essential tool in finding developers and solving emerging management problems.

Final Thoughts

To be a genius in digital marketing, you need to be well-versed in various programming languages and other coding skills. Coding for digital marketing is mostly underestimated but can be a valuable asset. Understanding API and multiple testing capabilities will also be an added advantage. 

Krishna Patel is a Ex Digital Marketing Executive at Acquire and Jagat Media. She is also a blogger and writing about Digital Marketing and its new updates. She believes and always keeps trying to do something new. When Krishna steps out of office, she loves to spend time with loved ones. Feel free to follow Krishna on Twitter and LinkedIn.

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