The ever-evolving landscape of web design ensures the constant flow of refreshing ideas in every online domain. And e-commerce has particularly been affected by these trends.
The ease of navigation, attractive user interface and quick loading solutions have all contributed towards pushing e-commerce at the forefront of shopping choices.
It is the effectiveness of advanced web design that has made all of this possible and encouraged online shopping patterns to an extent that preferences are beginning to shift away from the conventional brick and mortar retail.
However, an important fact to keep in mind. It doesn’t take long for a website to seem “outdated” even to the most loyal users.
In order to stay at the top of their game, e-commerce websites need to keep up with the changing web design trends. This helps prevent them from getting monotonous and backward for their users. After all, the entire focus is on improving user engagement and conversions. That is directly related to user engagement.
Let’s take a closer look at a few of the essential tips in 2019 for improving your web design.
1. Shaking Things Up
Adding a bit of movement on a seemingly still website can be a fascinating way to capture the attention of users. Of late, including movement in the form of micro Interactions, animation & cinemagraphs on e-commerce sites has been gaining momentum. Let’s take a closer look at all three of these.
Micro Interactions: These are little tweaks that break the monotony of a still screen. These can be anything ranging from error messages and confirmation pop-ups to scrolling visuals and sound effects. With new tech advancements, it has now become possible to add more variety and fun to these micro-interactions which users begin to like and expect over time.
Animation: Rich animation and the use of GIFs can be extended to designing e-commerce platforms as well. Their creative usage as homepage banners and background images can deliver a more enjoyable shopping and browsing experience.
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Cinemagraphs: These are still pictures containing just the slightest bit of animation that looks extremely pleasing to the eyes. The use of cinemagraphs on loading pages, graphic designs, button spins, etc is very effective in grabbing the attention of the users.
Videos: Adding movement to e-commerce sites in the form of short video clips is another trend that’s gaining popularity. Also, it can be helpful from the SEO perspective as well because search engines often integrate video content into the first page of their search results.
2. Breaking the Monotony of Symmetry
As the trend of building websites with set templates has risen, it has rippled into the trend of asymmetrical layouts too. It is quite simple actually. If you want your website to stand apart from the competition, the key is to do things differently from what the competition is doing. And breaking free from a structured or balanced look is one way to go about it.
3. Fanciful Serifs
For quite some time, as long as the minimalist trend was in vogue, web designers refrained from using complex lettering and type. However, in recent months, there has been a resurgence of fancy fonts that are sometimes even old-fashioned and vintage.
At the same time, it is important to remember that these serif fonts are used sparingly and in a smart way. When you hire a website designer, you should discuss with them the best ways of creating a sophisticated layout while using these fonts in tune with the overall theme of your brand and market.
4. Experimental Story Time
Purposeful storytelling is another fascinating web design trends that can be spotted on several digital platforms in 2019. Incorporating this in web design can make it easier for a brand to connect with audiences. Storytelling techniques in the form of engaging graphics add the aura of uniqueness that you are trying to build for your target customers.
5. Deal is in Diversification
Some digital trends are a direct reflection of what’s happening in the world around them, ergo the focus on diversity. From social upheavals to evolving personal identities, the world has drastically evolved to be more accepting than it had been a few decades ago.
This acceptance and diversity are now beginning to show up in web design trends as well. Whether it is in the form of more inclusive fashion photography or adhering to more gender-sensitive language, there are myriad ways in which your e-commerce site can reflect the diversity and turn more appealing to audiences.
6. Reviving the Vintage Glory
It turns out that web design trends in 2019 are torn between futurism and “the good ole’ days.” While reviving vintage fashion may not be applicable to all brands, including a retro or gritty atmosphere might add a certain degree of charm to your website.
Thematic product photos, curated catalogs for shoppers, color schemes etc can all be experimented with in order to bring out the vintage vibe in your e-commerce imagery.
7. A Little More Chatty
The emergence of chatbots as well as their usage has seen a growing pattern in recent years. The idea is to make these bots more intuitive and relevant so that users can quickly derive the information they need or find speedy resolutions to their problems.
Incorporating smarter chatbots on an e-commerce platform tends to fill out the void of an actual salesperson who certain user groups may need.
When it comes to design trends, there is no one-size-fits-all. Just like trends in any other area, you need to pick the ones that are most relevant to you, your brand and your user base. Your priority should still lie in enhancing your brand personality and that can happen only when you carefully pick the design trends that add to it.
From a customer’s perspective, an e-commerce site that is good and promises quality can afford to keep up with the trends. So, if your site looks old and outdated, customers may begin to doubt the quality of products offered by your brand.
Shaun is the Director of Virtual Employee, a remote staffing & tech MNC, and is responsible for leading a team of more than 1200 experts from domains like IT, Content Creation, Digital Marketing, Designing. A law graduate from Brunel University, Shaun has been instrumental in creating a business model which is increasingly being seen by industry peers as a model for new organizations in the tech outsourcing domain.