Aadyasha Satrusallya
Aadyasha is an experienced Digital Marketer and a content writer specializing in marketing. She also enjoys dancing and loves spending her free time exploring nature.
Customer engagement in ecommerce is paramount to success and must be a constant priority for your company. Here are 4 easy ways to begin better engaging your market.
Running a successful business entails many different things, such as having the right products, a good company website, and great customer service. However, at the heart of every company, keeping it alive, are satisfied, loyal, and engaged customers.
It seems like customer engagement needs to be improved in many businesses as 54% of customers think companies need to fundamentally transform how they engage. So, to keep your customers happy and satisfied, you need to find different ways to increase their engagement.
Below are listed a few simple yet effective ways you can achieve this goal.
Word of mouth is one of the most powerful ways to get more people interested in your business and that’s the biggest reason to start a referral program.
These types of programs require very little financial investment and can bring you more business than almost any other marketing tactic. This is because 92% of consumers trust referrals from people they know and they are 4 times more likely to buy when referred by a friend.
Referral programs are very simple to create and operate. People who sign up get their own referral code, and when someone uses this code to purchase an item from your store, the referral gets a reward.
Here are some tips for starting a successful referral program:
A great way to connect with your customers and show them you appreciate their business is to start a customer loyalty program. These programs are reward-based and consumers can earn these rewards when they fulfill certain criteria.
Loyalty programs are great not only for creating engagement, but also sustaining it in the long run because they result in repeat customers. When you reward a person after every purchase, they will most likely come back to buy from you.
The most common type of loyalty program works as a point system where customers collect points after every purchase that can later be redeemed for discounts or free products. Encourage website visitors to shop more by offering a special reward tier where more points give them better rewards.
It’s also important to offer redemption opportunities frequently to keep shoppers regularly engaged. If your customers have to wait for months just to redeem their points, they probably won’t even bother joining your loyalty program.
You can’t expect engagement to increase unless you show customers that you are listening to everything they have to say. Show them you want to improve your business and receive their feedback by conducting customer satisfaction surveys.
Surveys are invaluable because they allow you to:
Setting up surveys is also incredibly easy. All you need to do is download some free survey templates, determine the questions you need answered while also leaving space for comments, share them on your website. and you’re good to go.
Social media has made it easy for businesses to communicate with customers for free in real-time. This is one of the reasons why social media marketing is so popular, but many people simply don’t realize that just being present on these platforms isn’t going to increase engagement.
To get higher social media engagement, you need to give your followers something to engage with and work hard on building a community, not just collecting followers.
Here is how you can do that:
Businesses that make customer engagement a priority see more success and higher profits than their competitors that view customers as nothing more than a source of income.
So, show that you appreciate every single person who purchases something from your website and that you’re always ready to listen. This way, you won’t have any issues with engagement.
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Aadyasha is an experienced Digital Marketer and a content writer specializing in marketing. She also enjoys dancing and loves spending her free time exploring nature.
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