Sawaram Suthar / [rt_reading_time] Mins Read
Updated: July 11, 2025
Want to create an everlasting impression in the minds of your website visitors? If yes, here are the top 10 things you should convey to your website visitors in 30 seconds or less.
Real-time chatting, Do you remember your first job interview? Most people do because it was either extremely successful, and they got the job, or they stumbled through the entire thing. Oftentimes, the outcome didn't have anything to do with the interview itself, but with the employer’s first impression of you. Within seven seconds of meeting someone new, they've already judged you.
In a similar way, people judge your website. If it isn’t branded in an attractive way or its user experience is confusing, your users won’t take the time to learn about your product (even if it fits their solution).
A study shows that it takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they've perused your company's website.
This means that you only have a finite amount of time to impress your visitors or give them an introduction to the kind of product or service you offer. Don't worry a bit! I am here to help you make a good first impression.
Here are lists of things you can convey to your website visitors in 30 seconds to form a good first impression.
This is the first and the most important thing that customers want to know. Customers don’t have the time to browse the entire website. It’s possible that from the very first glance, they will try to understand your business, more specifically, your product or service offerings. So, basically, your website should describe your company in the best possible way. There should be a brief description of your offerings. The home page should describe the product in the best possible way, with no room for guesswork.
Therefore, the types of products you sell or offer, along with all the associated details, should be displayed on the upper side of the homepage, so visitors do not need to scroll down midway to get the idea.
Once the visitor gets an idea about your business, the next question in their mind will be how your product will improve the quality of their life. Users aren’t looking to be bothered with fluff-filled content and inconsistent imagery; they want to quickly and easily find out what your company does and how they will benefit from your service. You should convey the benefits and value propositions of your product briefly and effectively.
The benefits should be prominently displayed on your website, and compelling visuals can be used to highlight the key features of the product or service.
People always look for product reviews and ratings from other customers before making a buying decision. In this case, displaying the rankings and achievements of your company, along with customer testimonials, can help them understand the quality of your service and your goodwill in the market. You can also mention the names of renowned companies or clients who are using your services. It always helps to build trust among the customers.
Check how Five Star mentioned proven results here with data so people can easily understand and trust on their services.
According to a Forbes statistics, 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
As time is short, even an introductory video can be highly effective; it serves as an excellent way for users to not only learn how your product works but also see it in action. When you have a few seconds to introduce yourself, the faster you can give the information, the better. This is where grabbing visitors’ attention with a creative video can be useful. With an introductory video, you can quickly summarize your company, your product, and briefly explain to visitors how it works in an interactive and visually engaging way.
I think there is no better introductory video than this fuck…..ing DollarSaveClub.
At times, when visitors are seeing your website, they may have some questions to ask; as a result, they may get confused and leave your website. Therefore, adding live chat support can be a good solution to provide them with answers and brief them about the whole ideology of your business.
Statistics:
Real-time chatting with a customer support expert not only builds customers’ confidence during their shopping experience but also helps to improve your conversion rates. The art of admission has used this feature on their website. It can be convenient for customers to get their queries answered through a live chat medium; it also saves them time, which they can utilize by conducting further research on your service.
Before buying your product, customers always have one concern: how to reach to the company in case they face any issue with that product. So make sure to have a Contact Us page on the website mentioning your contact number, email ID, address, etc. This is one of the most important messages to convey to the customer, showing them that you will be available and accessible to assist them.
Here is how Ted placed the contact us page that is not only simple, but also effective in nature. It has all necessary information to cover.
Having a separate contact us page on the website is important, and moreover, all the links should work properly; otherwise, you may be unable to convert a website visitor into a customer.
Your value proposition is the statement that tells the world what you do and why anyone should care. Don't place it at the bottom of the page; No one is going to read it there. Your visitor will most likely leave the page before they even reach it.
In a prominent location, use two to three sentences to grab their attention, conveying what you do in as few words as possible. Your value proposition should give the visitors an overview of what your product is meant to accomplish, and can also be accompanied by an image showing visitors how it will actually look.
Calls to action are great for directing your visitors throughout your website. The colour, size, placement, and imagery can significantly impact the experience of your visitors, so ensure you utilize them effectively to highlight each section. Even using white space effectively can help properly frame the content you want your users to read and highlight areas where you want them to take action. Remember, don't just use your company's regular colours.
If you check Crazy Egg, you find that the call-to-action shows their key message – “Show me my heatmap”.
A call-to-action can get lost in the sea of the same colour. Use a colour others may not have thought of. It will make your call-to-action pop off the page. It will also tempt the user to scroll and read more information on your website, go through your services in detail.
Don’t make your website just all about you; rather, it should be an information-based website. Aside from expressing how your product is the perfect solution to their core issue, you also need to make sure the resource areas of your website are easy to locate.
Allowing your target audience to read your blog articles, download eBooks, and view infographics about the information they would be interested in helps build credibility and authority in your brand.
Having an accessible knowledge base shows you have the capability to provide solutions to their smaller problems, allowing them to build trust in you until they become comfortable converting on your product. You also need to ensure that your information is accessible through social media channels, allowing people to follow your brand and stay better informed about any new releases.
Social media buttons or links can help your website gain more traffic. It will help your website rise in the rankings. Millions of people actively use social networking sites every day. So when a reader shares your content on their Twitter or Facebook, your content will be seen by a new set of people or a network who might be potential buyers, customers, or clients. All posts shared create a chain.
To make your Social Sharing Buttons function at their best, ensure you have a comprehensive set of social media networking site buttons. However, Facebook and Twitter are two of the most used social networking websites; not all people have accounts on these social networking sites. You should also consider all the other networking sites like LinkedIn, Pinterest, MySpace, Google+ and a lot more. People will start recognizing your website in a short span of time, and soon it will be unstoppable.
It’s these people (visitors) who will become promoters of your brand, commenters on articles, and possible customers. As long as you manage to create an ideal first impression that pleases your target audience, you will start to build a successful website, following, and community. It is essential to regularly update the content and improve the design of your website. Your website will be the tool that will reflect your business position and your goodwill in the market. So, just in a few seconds, the user should know the whole DNA of your business.
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Sawaram Suthar (Sam) is a Founding Director at Middleware. He has extensive experience in marketing, team building and operations. He is often seen working on various GTM practices and implementing the best ones to generate more demand. He has also founded a digital marketing blog - TheNextScoop.
